Lotame vs. Reltio Connected Data Platform

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

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The data model is really flexible, so it should function well across many industries. Reltio Connected Data Platform tends to add new features first to its industrial vertical customers, though, so it may be especially well suited if your use case is specifically supported.

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Invited by TrustRadius (TR) on Vendor's Behalf

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• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

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Independently Invited by TrustRadius

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• integration with SFDC, D&B
• Reltio API allows us to build interfaces with ease.
• The beauty of Reltio is Consolidation at any time we can review data at field level from different sources (crosswalk) and configure match merge and survivorship rules to define operational value and approved data can be redistributed to the upstream or downstream systems.
• With Central data governance, enrichment with D&B allows creating trusted data and distribute to various systems.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• UI does not support creating different profile views for an entity based upon customer types as example however we can achieve this by using sub entities ( sub classes). This feature is useful if we are creating profiles in reltio manually.
• Manual export every time we need to pick entities, fields etc does not allow to save templates. workaround is using postman creating predefined API with selected fields, filters and trigger export.
• UI does not support data masking which needed while we maintain PII information
• Potential Matches doesnt auto sort on confidence code so users need to manually select deselect relevant entities which is time consuming and painful process however this issue is when we have more than 4 entities as potential matches.
• It would be beneficial if UI displays data related errors (if any) between Reltio and SFDC.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

Good Feedback

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

Love the UI

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

Lotame has been an excellent partner with MMP

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

We felt Reltio had the best user experience, with flexible graph database technology and a customizable UI. Also important was the ability to look at historical snapshots to see relationships as they existed as of a previous date.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• unifying multiple sources of data = 10+
• Data quality on customer and vendors moved from 65% to 95%
• Reporting quality on operational, finance and sales improved from 70% to 95%

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info