Lotame vs. Snowflake

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lotame
Score 8.5 out of 10
N/A
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A
Snowflake
Score 9.0 out of 10
N/A
The Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.N/A
Pricing
LotameSnowflake
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LotameSnowflake
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LotameSnowflake
Top Pros
Top Cons
Features
LotameSnowflake
Data Collection
Comparison of Data Collection features of Product A and Product B
Lotame
6.3
8 Ratings
25% below category average
Snowflake
-
Ratings
Collection of first-party data6.08 Ratings00 Ratings
Collection of third-party data9.07 Ratings00 Ratings
Access to Third-party Data Providers4.08 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Lotame
7.7
8 Ratings
9% below category average
Snowflake
-
Ratings
Audience taxonomy7.08 Ratings00 Ratings
Tag Management8.07 Ratings00 Ratings
Data Analysis Dashboard8.08 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Lotame
6.0
7 Ratings
29% below category average
Snowflake
-
Ratings
Data Transfer5.06 Ratings00 Ratings
DSP integration7.07 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Lotame
6.5
8 Ratings
20% below category average
Snowflake
-
Ratings
Campaign Analytics6.06 Ratings00 Ratings
Audience Analytics7.08 Ratings00 Ratings
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LotameSnowflake
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Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Db2
Db2
Score 8.7 out of 10
Enterprises
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Score 8.2 out of 10
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Score 8.7 out of 10
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User Ratings
LotameSnowflake
Likelihood to Recommend
8.0
(8 ratings)
9.3
(37 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
8.7
(13 ratings)
Support Rating
8.0
(1 ratings)
9.7
(8 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
LotameSnowflake
Likelihood to Recommend
Lotame Solutions
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
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Snowflake Computing
I am over our HR data, and we use Workday for our HR management system. I have a script in place that runs reports on Workday and saves the results as CSVs. I can then use stages in Snowflake to insert these CSVs into Snowflake, then I can insert or truncate and replace these staged tables into a final schema. Then once these are in a schema I can reference them and build out my data models. In addition to ingesting CSVs, Snowflake has the ability to write a CSV file to our Amazon S3 bucket. Ingesting these CSVs, transforming the data, then delivering it to a destination would've involved so much more coding than my current process if we were on any other platform.
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Pros
Lotame Solutions
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Read full review
Snowflake Computing
  • Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
  • Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
  • Snowflake manages concurrency better in our trials than other premium competitors
  • Snowflake has little to no setup and ramp up time
  • Snowflake offers online training for various employee types
Read full review
Cons
Lotame Solutions
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
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Snowflake Computing
  • This tool is very much technical and proper knowledge is required, so mostly you have to hire an IT team.
  • I wish if various videos could be available for basic quires like its initiation, then I think it would act as a guideline and would help the beginners a lot.
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Likelihood to Renew
Lotame Solutions
No answers on this topic
Snowflake Computing
SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
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Usability
Lotame Solutions
No answers on this topic
Snowflake Computing
The interface is similar to other SQL query systems I've used and is fairly easy to use. My only complaint is the syntax issues. Another thing is that the error messages are not always the easiest thing to understand, especially when you incorporate temp tables. Some of that is to be expected with any new database.
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Support Rating
Lotame Solutions
Lotame has been an excellent partner with MMP
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Snowflake Computing
We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
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Alternatives Considered
Lotame Solutions
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
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Snowflake Computing
I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system to store a large amount of data. All these functionalities give the better edge to Snowflake.
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Return on Investment
Lotame Solutions
  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
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Snowflake Computing
  • Positive impact: we use Snowflake to track our subscription and payment charges, which we use for internal and investor reporting
  • Positive impact: 3 times faster query speed compared to Treasure Data means that answers to stakeholders can be delivered quicker by analysts
  • Positive impact: recommender systems now source their data from Snowflake rather than Spark clusters, improving development speed, and no longer require maintainence of Spark clusters.
Read full review
ScreenShots

Snowflake Screenshots

Screenshot of Snowflake Installation