What users are saying about
13 Ratings
Top Rated
84 Ratings
13 Ratings
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Score 7.2 out of 100
Top Rated
84 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Likelihood to Recommend

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
Anonymous | TrustRadius Reviewer

Snowflake

Specific scenarios where Snowflake is very strong include analytical data processing scenarios. Snowflake is wonderful at inexpensively consolidating and storing data and allowing very fast access to that data while maintaining a low cost profile with it's ability to automatically resume and suspend virtual warehouses. Snowflake is less suited to transaction processing scenarios and isn't a best choice to back up an online order processing system.
Brian Bickell | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Lotame
6.3
Snowflake
Collection of first-party data
Lotame
6.0
Snowflake
Collection of third-party data
Lotame
9.0
Snowflake
Access to Third-party Data Providers
Lotame
4.0
Snowflake

Data Classification

Lotame
7.7
Snowflake
Audience taxonomy
Lotame
7.0
Snowflake
Tag Management
Lotame
8.0
Snowflake
Data Analysis Dashboard
Lotame
8.0
Snowflake

Ad Network Integration

Lotame
6.0
Snowflake
Data Transfer
Lotame
5.0
Snowflake
DSP integration
Lotame
7.0
Snowflake

DMP Analytics

Lotame
6.5
Snowflake
Campaign Analytics
Lotame
6.0
Snowflake
Audience Analytics
Lotame
7.0
Snowflake

Pros

Lotame

  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Trevor Patch | TrustRadius Reviewer

Snowflake

  • Resources that scale up and down automatically to ensure that queries run quickly and efficiently without paying for computing power that is not being used
  • Much more reliable than our previous software
  • No noticable limit to query size
  • Runs very quickly
Jake Schlingman | TrustRadius Reviewer

Cons

Lotame

  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Jim Cairl | TrustRadius Reviewer

Snowflake

  • Very limited amount of tabs - saved queries, which requires us to store the code somewhere else and re-use existing queries.
  • Performance can really be a problem if there are many users on the system at the same time.
  • SnowFlake support sometimes can be hard to reach.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Lotame

No score
No answers yet
No answers on this topic

Snowflake

Snowflake 8.0
Based on 1 answer
SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
Anonymous | TrustRadius Reviewer

Usability

Lotame

No score
No answers yet
No answers on this topic

Snowflake

Snowflake 8.7
Based on 11 answers
Extensive documentation and several tutorial videos are available online which reduces learning and deployment time. User Interface is very intuitive and provide flexibility to create databases, schema, tables and assign permissions in a few clicks (no need to write SQL queries). SQL History helps to track usages and billing dashboard provide credit breakup per warehouse. Create views and write procedures in JavaScript for more complex data transformation requirement
Anonymous | TrustRadius Reviewer

Support Rating

Lotame

Lotame 8.0
Based on 2 answers
Lotame has been an excellent partner with MMP
Samantha Anis, CPA, CMA | TrustRadius Reviewer

Snowflake

Snowflake 8.7
Based on 10 answers
Overall, the support from Snowflake has been very good. Since we are one of the major users for Snowflake and have a dedicated tech team to solve all the technical problem on our way. On the side of the technical problem, any sql related questions can be found from everywhere online.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Lotame

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Anonymous | TrustRadius Reviewer

Snowflake

The average percentage of time that a data warehouse is actually doing something is around 20%. Given this, the price by query estimate becomes an important pricing consideration. For this, Snowflake crucially decouples of storage and compute. With Snowflake you pay for 1) storage space used and 2) amount of time spent querying data. Snowflake also has a notion of a “logical warehouse” which is the “compute” aspect of the database. These warehouses can be scaled up or down to deliver different grades of performance. You can also configure the number of compute nodes to parallelize query execution. These warehouses can be configured to “pause” when you’re not using them for cost efficiency. As a result, you can have a super beefy warehouse for BI queries that’s only running when people are using your BI tools, while your background batch jobs can use cheaper hardware.
Andrew Goss | TrustRadius Reviewer

Return on Investment

Lotame

  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Anonymous | TrustRadius Reviewer

Snowflake

  • Quick installation/setup for a data warehouse solution.
  • Make easy to handle/manage the various type of semi-structured data using the native solutions and provided new data modeling concepts such as schema-read data model and schema-write data model.
  • Make easy and simplified the workload management using virtual warehouses and materialized views.
Jacob Biguvu | TrustRadius Reviewer

Pricing Details

Lotame

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lotame Editions & Modules

Additional Pricing Details

Snowflake

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Snowflake Editions & Modules

Edition
US East$20.001
  1. Per TB
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Lotame
8.0
Snowflake
9.1

Likelihood to Renew

Lotame
Snowflake
8.0

Usability

Lotame
Snowflake
8.7

Support Rating

Lotame
8.0
Snowflake
8.7

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