Lotame vs. Snowflake

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lotame
Score 8.8 out of 10
N/A
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A
Snowflake
Score 8.8 out of 10
N/A
The Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.N/A
Pricing
LotameSnowflake
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LotameSnowflake
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LotameSnowflake
Top Pros
Top Cons
Features
LotameSnowflake
Data Collection
Comparison of Data Collection features of Product A and Product B
Lotame
6.3
8 Ratings
25% below category average
Snowflake
-
Ratings
Collection of first-party data6.08 Ratings00 Ratings
Collection of third-party data9.07 Ratings00 Ratings
Access to Third-party Data Providers4.08 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Lotame
7.7
8 Ratings
7% below category average
Snowflake
-
Ratings
Audience taxonomy7.08 Ratings00 Ratings
Tag Management8.07 Ratings00 Ratings
Data Analysis Dashboard8.08 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Lotame
6.0
7 Ratings
28% below category average
Snowflake
-
Ratings
Data Transfer5.06 Ratings00 Ratings
DSP integration7.07 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Lotame
6.5
8 Ratings
20% below category average
Snowflake
-
Ratings
Campaign Analytics6.06 Ratings00 Ratings
Audience Analytics7.08 Ratings00 Ratings
Best Alternatives
LotameSnowflake
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Google BigQuery
Google BigQuery
Score 8.7 out of 10
Medium-sized Companies
Adobe Audience Manager
Adobe Audience Manager
Score 7.7 out of 10
Google BigQuery
Google BigQuery
Score 8.7 out of 10
Enterprises
Adobe Audience Manager
Adobe Audience Manager
Score 7.7 out of 10
Teradata Vantage
Teradata Vantage
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LotameSnowflake
Likelihood to Recommend
8.0
(8 ratings)
8.9
(43 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
9.3
(19 ratings)
Support Rating
8.0
(1 ratings)
9.9
(8 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
LotameSnowflake
Likelihood to Recommend
Lotame Solutions
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
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Snowflake Computing
Snowflake is well suited when you have to store your data and you want easy scalability and increase or decrease the storage per your requirement. You can also control the computing cost, and if your computing cost is less than or equal to 10% of your storage cost, then you don't have to pay for computing, which makes it cost-effective as well.
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Pros
Lotame Solutions
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
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Snowflake Computing
  • Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
  • Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
  • Snowflake manages concurrency better in our trials than other premium competitors
  • Snowflake has little to no setup and ramp up time
  • Snowflake offers online training for various employee types
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Cons
Lotame Solutions
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
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Snowflake Computing
  • Add constraints for views and not just for tables
  • Do not force customers to renew for same or higher amount to avoid loosing unused credits. Already paid credits should not expire (at least within a reasonable time frame), independent of renewal deal size.
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Likelihood to Renew
Lotame Solutions
No answers on this topic
Snowflake Computing
SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
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Usability
Lotame Solutions
No answers on this topic
Snowflake Computing
Because the fact that you can query tons of data in a few seconds is incredible, it also gives you a lot of functions to format and transform data right in your query, which is ideal when building data models in BI tools like Power BI, it is available as a connector in the most used BI tools worldwide.
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Support Rating
Lotame Solutions
Lotame has been an excellent partner with MMP
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Snowflake Computing
We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
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Alternatives Considered
Lotame Solutions
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
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Snowflake Computing
I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system to store a large amount of data. All these functionalities give the better edge to Snowflake.
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Return on Investment
Lotame Solutions
  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
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Snowflake Computing
  • With separate compute and storage feature, the queries get executed quickly and it improves our overall productivity.
  • Earlier we were using a different product for analytical purposes, but with Snowflake's in-built analytical feature we are now able to save money.
  • Snowflake is cost efficient, features like auto suspend for compute resources helped to control the costs.
Read full review
ScreenShots

Snowflake Screenshots

Screenshot of Snowflake Installation