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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lumar

    Score8 out of 10
    N/ADeepCrawl is a search engine optimization software solution offered by DeepCrawl.N/A

    Moz Link Explorer

    Score8 out of 10
    N/ALink Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

    $99

    per month

    Pricing
    LumarMoz Link Explorer
    Editions & Modules
    No answers on this topic
    Moz Pro
    $99
    per month
    Moz Link Explorer
    Free
    Offerings
    Pricing Offerings
    LumarMoz Link Explorer
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    LumarMoz Link Explorer
    Considered Both Products
    Lumar (formerly Deepcrawl)
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    LumarMoz Link Explorer
    SEO
    Comparison of SEO features of Lumar and Moz Link Explorer
    Feature
    Lumar
    6.5
    7 Ratings
    17% below category average
    Moz Link Explorer
    8.1
    8 Ratings
    5% above category average
    Keyword analysis3.05 Ratings8.35 Ratings
    Backlink management2.05 Ratings9.07 Ratings
    SERP ranking tracking8.04 Ratings8.36 Ratings
    Page grader10.04 Ratings7.55 Ratings
    Competitive analysis5.04 Ratings9.08 Ratings
    Site audit / diagnostics10.07 Ratings8.56 Ratings
    Site recommendations10.06 Ratings8.05 Ratings
    Task management4.04 Ratings5.96 Ratings
    SEO Channels
    Comparison of SEO Channels features of Lumar and Moz Link Explorer
    Feature
    Lumar
    5.8
    4 Ratings
    27% below category average
    Moz Link Explorer
    7.4
    7 Ratings
    3% below category average
    Local SEO6.02 Ratings8.36 Ratings
    Social SEO3.02 Ratings7.55 Ratings
    Mobile SEO4.03 Ratings7.55 Ratings
    Global SEO10.03 Ratings6.54 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Lumar and Moz Link Explorer
    Feature
    Lumar
    9.0
    7 Ratings
    7% above category average
    Moz Link Explorer
    7.2
    5 Ratings
    16% below category average
    Multi-domain support9.05 Ratings5.45 Ratings
    Integration with web analytics tools9.07 Ratings9.04 Ratings
    Best Alternatives
    LumarMoz Link Explorer
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LumarMoz Link Explorer
    Likelihood to Recommend
    8.0
    (7 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (1 ratings)
    7.6
    (2 ratings)
    User Testimonials
    LumarMoz Link Explorer
    Likelihood to Recommend
    Lumar (formerly Deepcrawl)
    If someone is looking for a SEO tool that excels in finding technical issues for a site, Lumar is a fantastic choice. Not only does it outline everything that's wrong, it does a much better job than other tools as to showing you how it the issue is presented. For instance many tools could outline a temporary redirect on your site, but Lumar will show you where that redirect starts, if there's a chain involved, and why it's worth fixing
    Incentivized
    Read full review
    iContact
    It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
    Incentivized
    Read full review
    Pros
    Lumar (formerly Deepcrawl)
    • Really good to understand when and where any issues are on the website
    • Helps full breakdowns for each website, to understand where to improve
    • Helps work out where content etc needs to be optimised, which can then be passed to the content team
    Incentivized
    Read full review
    iContact
    • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
    • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
    Incentivized
    Read full review
    Cons
    Lumar (formerly Deepcrawl)
    • I find the loading panel during a crawl to be a bit deceptive. It's very hard to tell how long a crawl will take—a more accurate estimate would go a long way.
    • I love the "fetch time" tab in theory, but I have a hard time believing it—not that the figure they give is untrue, but I find it at wide variance with other tools. PageSpeedInsights will have a site looking disastrous and DeepCrawl will log it all fetching "quick". But perhaps page speed is just notoriously difficult to assess.
    Incentivized
    Read full review
    iContact
    • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
    • I’ve found that competitor tools give larger lists of inbound links.
    • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
    Incentivized
    Read full review
    Likelihood to Renew
    Lumar (formerly Deepcrawl)
    No answers on this topic
    iContact
    No renewal is necessary with the free version!
    Read full review
    Usability
    Lumar (formerly Deepcrawl)
    It's great once you know how to use it... That being said there can definitely be some hiccups trying to learn the program. Even when writing this review i originally gave it an 8 and realized how many things I didn't even know existed after using it for a couple of years. Not the best 'usability' if you can't even find all the features you might want to use.
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Support Rating
    Lumar (formerly Deepcrawl)
    I liked the platform overall. It is a good crawler. I no longer use because it's duplicate of what I get with seoClarity. I did not give it 10/10 because sometimes I had a hard time isolating site areas that I wanted and didn't get much technical support from Conductor on how to use the tool
    Incentivized
    Read full review
    iContact
    I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
    Incentivized
    Read full review
    Alternatives Considered
    Lumar (formerly Deepcrawl)
    All of the products I have used have been amazing in their own way, but DeepCrawl makes it easier to put it into visuals. Sometimes when you look at results, it can be quite difficult to get something easy to understand. DeepCrawl gets rid of that, the results are so easy to comprehend. I would recommend it to any data consultant (DC).
    Incentivized
    Read full review
    iContact
    Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
    Incentivized
    Read full review
    Return on Investment
    Lumar (formerly Deepcrawl)
    • Saves hours within the week on repetitive reporting and analytics
    • Initial time was invested in setting up the account and trackers
    • Suggestions and insights has helped improve digital marketing efforts from seo to sem
    Incentivized
    Read full review
    iContact
    • This has allowed me to bring more traffic to our website.
    • This has increased our clients.
    • This has increased our Domain Authority over 10.
    Incentivized
    Read full review
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