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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea Campaign Manager

    Score6 out of 10
    N/ALyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A

    Postal

    Score8.4 out of 10
    N/AFounded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
    Pricing
    Aurea Campaign ManagerPostal
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Aurea Campaign ManagerPostal
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Aurea Campaign ManagerPostal
    Considered Both Products
    Aurea
    No answer on this topic
    Postal
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    Features
    Aurea Campaign ManagerPostal
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea Campaign Manager and Postal
    Feature
    Aurea Campaign Manager
    5.0
    1 Ratings
    46% below category average
    Postal
    -
    Ratings
    WYSIWYG email editor2.01 Ratings00 Ratings
    Dynamic content5.01 Ratings00 Ratings
    Ability to test dynamic content7.01 Ratings00 Ratings
    Landing pages4.01 Ratings00 Ratings
    A/B testing5.01 Ratings00 Ratings
    Mobile optimization6.01 Ratings00 Ratings
    Email deliverability reporting8.01 Ratings00 Ratings
    List management4.01 Ratings00 Ratings
    Triggered drip sequences4.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea Campaign Manager and Postal
    Feature
    Aurea Campaign Manager
    6.0
    1 Ratings
    24% below category average
    Postal
    -
    Ratings
    Dashboards4.01 Ratings00 Ratings
    Standard reports6.01 Ratings00 Ratings
    Custom reports8.01 Ratings00 Ratings
    Best Alternatives
    Aurea Campaign ManagerPostal
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Aurea Campaign ManagerPostal
    Likelihood to Recommend
    8.0
    (5 ratings)
    1.1
    (7 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    6.5
    (2 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    5.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Aurea Campaign ManagerPostal
    Likelihood to Recommend
    Aurea
    I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
    Incentivized
    Read full review
    Postal
    If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
    Incentivized
    Read full review
    Pros
    Aurea
    • I like the file import process - quick and efficient.
    • List segmentation is thorough.
    • Campaign monitoring is easily accessible and accurate.
    Incentivized
    Read full review
    Postal
    • Integrates with sales engagement, marketing automation, and CRM platforms
    • Provides tracking and reporting on spending and channel effectiveness
    • Offers an extensive marketplace of various items for any budget
    • Comes with unlimited seats and sends
    Read full review
    Cons
    Aurea
    • PHP API
    • Segmentation
    • Creating messages via API calls
    Incentivized
    Read full review
    Postal
    • Navigation -Took time to find custom hyper links.
    • Finding items - Can be hard to find where items are on platform.
    • Layout could be better.
    Incentivized
    Read full review
    Likelihood to Renew
    Aurea
    Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
    Read full review
    Postal
    We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
    Read full review
    Usability
    Aurea
    Super easy to use.
    Read full review
    Postal
    I love the tool, and my team relies on it heavily. We just completed our quarterly review and were able to track every single dollar spent
    Read full review
    Reliability and Availability
    Aurea
    No issue.
    Read full review
    Postal
    No answers on this topic
    Performance
    Aurea
    Running larger segments can take some time.
    Read full review
    Postal
    No answers on this topic
    Support Rating
    Aurea
    I found one really good tech support guru and stuck with him forever.
    Read full review
    Postal
    No answers on this topic
    Implementation Rating
    Aurea
    Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
    Incentivized
    Read full review
    Postal
    No answers on this topic
    Alternatives Considered
    Aurea
    They are much better
    Incentivized
    Read full review
    Postal
    Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
    Incentivized
    Read full review
    Return on Investment
    Aurea
    • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
    • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
    Incentivized
    Read full review
    Postal
    • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
    • easier to reach out to potential clients
    Incentivized
    Read full review
    ScreenShots

    Aurea Campaign Manager Screenshots

    Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.