Aurea Campaign Manager vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Aurea Campaign ManagerTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Aurea Campaign ManagerTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Aurea Campaign ManagerTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea Campaign Manager
5.0
1 Ratings
48% below category average
Twilio SendGrid
7.8
46 Ratings
4% below category average
WYSIWYG email editor2.01 Ratings7.733 Ratings
Dynamic content5.01 Ratings7.936 Ratings
Ability to test dynamic content7.01 Ratings8.134 Ratings
Landing pages4.01 Ratings7.622 Ratings
A/B testing5.01 Ratings8.526 Ratings
Mobile optimization6.01 Ratings9.034 Ratings
Email deliverability reporting8.01 Ratings7.646 Ratings
List management4.01 Ratings5.940 Ratings
Triggered drip sequences4.01 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea Campaign Manager
6.0
1 Ratings
27% below category average
Twilio SendGrid
7.9
46 Ratings
1% above category average
Dashboards4.01 Ratings8.444 Ratings
Standard reports6.01 Ratings8.544 Ratings
Custom reports8.01 Ratings6.928 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
Aurea Campaign ManagerTwilio SendGrid
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Score 8.6 out of 10
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User Ratings
Aurea Campaign ManagerTwilio SendGrid
Likelihood to Recommend
8.0
(5 ratings)
5.7
(57 ratings)
Likelihood to Renew
8.0
(3 ratings)
7.0
(1 ratings)
Usability
8.0
(1 ratings)
1.0
(4 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
3.0
(9 ratings)
Online Training
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea Campaign ManagerTwilio SendGrid
Likelihood to Recommend
Aurea
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Aurea
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Aurea
  • PHP API
  • Segmentation
  • Creating messages via API calls
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Likelihood to Renew
Aurea
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
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Twilio
No answers on this topic
Usability
Aurea
Super easy to use.
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Reliability and Availability
Aurea
No issue.
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Twilio
No answers on this topic
Performance
Aurea
Running larger segments can take some time.
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Twilio
No answers on this topic
Support Rating
Aurea
I found one really good tech support guru and stuck with him forever.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Implementation Rating
Aurea
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
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Twilio
No answers on this topic
Alternatives Considered
Aurea
They are much better
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Aurea
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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ScreenShots

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.