What users are saying about
4 Ratings
9 Ratings
4 Ratings
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Score 6.9 out of 100
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 4.9 out of 100

Likelihood to Recommend

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

Maropost

Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
Nicholas Kouvatsos | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Lytics
Maropost
6.5
WYSIWYG email editor
Lytics
Maropost
5.6
Dynamic content
Lytics
Maropost
8.2
Ability to test dynamic content
Lytics
Maropost
5.6
Landing pages
Lytics
Maropost
7.4
A/B testing
Lytics
Maropost
6.5
Mobile optimization
Lytics
Maropost
7.9
Email deliverability reporting
Lytics
Maropost
5.4
List management
Lytics
Maropost
6.0
Triggered drip sequences
Lytics
Maropost
5.7

Reporting & Analytics

Lytics
Maropost
6.9
Dashboards
Lytics
Maropost
5.6
Standard reports
Lytics
Maropost
8.1
Custom reports
Lytics
Maropost
7.1

Pros

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

Maropost

  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
Anonymous | TrustRadius Reviewer

Cons

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

Maropost

  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
Michael Rozbruch | TrustRadius Reviewer

Support Rating

Lytics

No score
No answers yet
No answers on this topic

Maropost

Maropost 2.0
Based on 1 answer
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

Maropost

Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
Amy Kelly | TrustRadius Reviewer

Return on Investment

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Maropost

  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Lytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Maropost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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