Lytics vs. PlaybookUX

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
PlaybookUX
Score 8.1 out of 10
Small Businesses (1-50 employees)
PlaybookUX is a user testing software for both moderated and unmoderated research. The vendor helps companies receive video based feedback from their target demographic on product usability, designs, websites, ideas and more. They handle recruiting, incentivizing, transcribing, and analyzing. When it comes to recruiting, the vendor says they allow you to specify job role, industry, age, household income and…
$0
total
Pricing
LyticsPlaybookUX
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
Bring your own customers
$0
total
Unmoderated
$49
per participant
Moderated
$100
per participant (30 minutes)
Moderated
$150
per participant (60 minutes)
Offerings
Pricing Offerings
LyticsPlaybookUX
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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LyticsPlaybookUX
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Score 8.5 out of 10
Medium-sized Companies
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Enterprises
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User Ratings
LyticsPlaybookUX
Likelihood to Recommend
8.6
(4 ratings)
8.1
(4 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
LyticsPlaybookUX
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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PlaybookUX
PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
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PlaybookUX
  • They recruited our demographic.
  • Customer support was awesome.
  • Studies are very easy to set up.
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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PlaybookUX
  • With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
  • It would be nice to have a login location where I can see my available tests.
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Usability
Lytics
No answers on this topic
PlaybookUX
Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.
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Support Rating
Lytics
No answers on this topic
PlaybookUX
Very responsive when I had a technical question about a test.
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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PlaybookUX
Both have different set of unique features and usability.
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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PlaybookUX
  • Quick testing at scale
  • Excellent price points
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration

PlaybookUX Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of