Lytics vs. PlaybookUX

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

Incentivized

PlaybookUX is fabulous for ad-hoc tests with small budgets, but can also scale up to larger projects easily. I've recommended the tool to several people and they love it, too!

Incentivized

• Analytics: it's easy to obtain and understand.
• Usability: the database is intuitive and easy to learn.
• Targeting: you can easily reach your target audience.

Incentivized

• They recruited our demographic.
• Customer support was awesome.
• Studies are very easy to set up.

• Uptime.
• Monitoring
• Relational-table-like functionality

Incentivized

• With other testing platforms, I can update my profile, but I'm not sure how to do it with PlaybookUX.
• It would be nice to have a login location where I can see my available tests.

Setting up a study only takes 5 mins. and you can preview a study before sending it out so you don't make any mistakes.

Very responsive when I had a technical question about a test.

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

Both have different set of unique features and usability.

Incentivized

• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Incentivized

• Quick testing at scale
• Excellent price points

Incentivized