What users are saying about
4 Ratings
50 Ratings
4 Ratings
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Score 6.1 out of 100
50 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

Twilio Segment

Segment is a great choice for early-stage companies that are looking to experiment with different analytics software, and can afford scaling up Segment to $500-2k+ per month in costs. For companies/websites that require very simple analytics, like tracking conversion rates, a cheaper, less comprehensive piece of analytics software would likely be a bit more suitable.
Fedor Paretsky | TrustRadius Reviewer

Pros

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

Twilio Segment

  • Ease of event tracking. Just like Google Analytics, except you can warehouse your own data for a reasonable price. Warehousing your own event data is critical for companies that want to leverage data science at some point in their existence (which should be all companies these days).
  • Price. Startups can get by with the free version of Segment for a long time.
  • Integrations and sources. Segment makes it easy to warehouse other types of data such as Google AdWords, Facebook Ads, etc. It also allows you to send event data to 3rd party services like Google Analytics.
Tim Abraham | TrustRadius Reviewer

Cons

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

Twilio Segment

  • Some connectors (EG HubSpot source) do not have necessary fields/data and it's unclear how to get these built out.
  • Some destination connectors have limitations and can require rework to make the data flowing thru Segment meet the requirements of the ad connectors.
  • Not much consistency across connectors.
  • At scale, can struggle with data volumes and loading data in one sync, causing data to change retroactively.
Anonymous | TrustRadius Reviewer

Support Rating

Lytics

No score
No answers yet
No answers on this topic

Twilio Segment

Twilio Segment 8.3
Based on 11 answers
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Manan Vora | TrustRadius Reviewer

Alternatives Considered

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

Twilio Segment

I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Yaniv Vararu | TrustRadius Reviewer

Return on Investment

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Twilio Segment

  • Saved a ton of time for setting up user tracking
  • Provided user data and tracking visibility to the entire team by turning on the mixpanel integration - this only took a week or so
  • It does get hard to manage all of your events in a clean spreadsheet - you must have 1 person who leads this initiative so that you keep track of events
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Lytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lytics Editions & Modules

Additional Pricing Details

Twilio Segment

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio Segment Editions & Modules

Edition
Free$0.001
Team$120.002
BusinessContact Sales3
  1. Includes 1,000 visitors/mo
  2. Includes 10,000 visitors/mo
  3. Custom Volume
Additional Pricing Details

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