What users are saying about
4 Ratings
10 Ratings
4 Ratings
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Score 6.9 out of 100
10 Ratings
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Score 10 out of 100

Likelihood to Recommend

Lytics

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.
Anonymous | TrustRadius Reviewer

Yesmail360i

For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
Annette Giordano | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Lytics
Yesmail360i
9.9
WYSIWYG email editor
Lytics
Yesmail360i
9.9
Dynamic content
Lytics
Yesmail360i
9.9
Ability to test dynamic content
Lytics
Yesmail360i
9.9
Landing pages
Lytics
Yesmail360i
9.7
A/B testing
Lytics
Yesmail360i
9.9
Mobile optimization
Lytics
Yesmail360i
9.9
Email deliverability reporting
Lytics
Yesmail360i
10.0
List management
Lytics
Yesmail360i
9.9
Triggered drip sequences
Lytics
Yesmail360i
9.9

Reporting & Analytics

Lytics
Yesmail360i
9.9
Dashboards
Lytics
Yesmail360i
9.9
Standard reports
Lytics
Yesmail360i
9.9
Custom reports
Lytics
Yesmail360i
9.9

Pros

Lytics

  • API Integrations
  • Customer data analysis
  • First-party list federation
Anonymous | TrustRadius Reviewer

Yesmail360i

  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
Bobby Pierce | TrustRadius Reviewer

Cons

Lytics

  • Customization: users are limited to pre-made designs.
  • Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
  • Integration: it can be confusing to pair with other applications.
Anonymous | TrustRadius Reviewer

Yesmail360i

  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
Nicholas Black | TrustRadius Reviewer

Likelihood to Renew

Lytics

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 3.9
Based on 4 answers
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
Anonymous | TrustRadius Reviewer

Usability

Lytics

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 5.0
Based on 1 answer
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
Anonymous | TrustRadius Reviewer

Support Rating

Lytics

No score
No answers yet
No answers on this topic

Yesmail360i

Yesmail360i 9.0
Based on 1 answer
Very easy to get a hold of an actual person and quick responses.
Bobby Pierce | TrustRadius Reviewer

Alternatives Considered

Lytics

Cheaper, quicker time to market.
Anonymous | TrustRadius Reviewer

Yesmail360i

We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
Lucas Powell | TrustRadius Reviewer

Return on Investment

Lytics

  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
Anonymous | TrustRadius Reviewer

Yesmail360i

  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Lytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yesmail360i

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Lytics
8.1
Yesmail360i
10.0

Likelihood to Renew

Lytics
Yesmail360i
3.9

Usability

Lytics
Yesmail360i
5.0

Support Rating

Lytics
Yesmail360i
9.0

Add comparison