Lytics vs. Yesmail360i

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.0 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Yesmail360i
Score 8.0 out of 10
N/A
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
Pricing
LyticsYesmail360i
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
LyticsYesmail360i
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LyticsYesmail360i
Considered Both Products
Lytics
Yesmail360i

No answer on this topic

Top Pros
Top Cons
Features
LyticsYesmail360i
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lytics
-
Ratings
Yesmail360i
9.9
5 Ratings
21% above category average
WYSIWYG email editor00 Ratings9.95 Ratings
Dynamic content00 Ratings9.93 Ratings
Ability to test dynamic content00 Ratings9.93 Ratings
Landing pages00 Ratings9.82 Ratings
A/B testing00 Ratings9.94 Ratings
Mobile optimization00 Ratings9.93 Ratings
Email deliverability reporting00 Ratings10.03 Ratings
List management00 Ratings9.94 Ratings
Triggered drip sequences00 Ratings9.93 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lytics
-
Ratings
Yesmail360i
9.9
4 Ratings
24% above category average
Dashboards00 Ratings9.94 Ratings
Standard reports00 Ratings9.94 Ratings
Custom reports00 Ratings9.94 Ratings
Best Alternatives
LyticsYesmail360i
Small Businesses
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SALESmanago
Score 9.6 out of 10
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Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.8 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsYesmail360i
Likelihood to Recommend
8.6
(4 ratings)
10.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
3.9
(4 ratings)
Usability
-
(0 ratings)
5.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
LyticsYesmail360i
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Yesmail Interactive
For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
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Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
Read full review
Yesmail Interactive
  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
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Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
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Yesmail Interactive
  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
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Likelihood to Renew
Lytics
No answers on this topic
Yesmail Interactive
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
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Usability
Lytics
No answers on this topic
Yesmail Interactive
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
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Support Rating
Lytics
No answers on this topic
Yesmail Interactive
Very easy to get a hold of an actual person and quick responses.
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Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
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Yesmail Interactive
We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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Yesmail Interactive
  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
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ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration