MadKudu vs. TechTarget Priority Engine

MadKudu has seamless integration capabilities and automations.

Effectiveness of the software in sales and leads tracking.

Software simplicity and flexibility.

Availability of brilliant customer support services.

MadKudu has a clean user interface and easy to use features.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Software accuracy in lead scoring and nurturing.
• Easy integration of the software into our various lead models and multi data sources.
• Availability of amazing customer success team.

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• The product is very expensive and not affordable to small organisations and start-ups.
• MadKudu supports only one language which is English. This limits its usability.
• The software has limited customization.

Incentivized

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

Ability of the software in fully automating time consuming processes and ensuring lesser time of doing tedious tasks. Madkudu has considerably quality customer support services providers that ensure seamless product implementation by offering real-time support services.

The software has well elaborated tutorials that enhance its usability to beginners.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Use of the software in our organisation has increased customer engagement and enhanced lead generation.
• The product has helped in streamlining our sales and market workflows.
• Introduction of MadKudu in our organisation has ensured comprehensive tracking of website visitors and sales pipelines management.

Incentivized

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized