Mad Mimi vs. Smartlead.ai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mad Mimi
Score 10.0 out of 10
N/A
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
$10
per month
Smartlead.ai
Score 7.4 out of 10
N/A
A solution to scale cold email outreach featuring unlimited mailboxes, unlimited warmups, deliverability-focused infrastructure, and a unibox to handle the revenue cycle.
$39
per month
Pricing
Mad MimiSmartlead.ai
Editions & Modules
Basic
$10.00
per month
Pro
$42.00
per month
Silver
$199.00
per month
Gold
$1049.00
per month
Basic
$39
per month 2000 active Leads & 6000 Emails per month
Pro
$94
per month 30000 active Leads & 150000 Emails per month
Custom
starting at $174
per month upto 12M Active Lead Credits
Offerings
Pricing Offerings
Mad MimiSmartlead.ai
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount of up to 17% available for annual billing.
More Pricing Information
Community Pulse
Mad MimiSmartlead.ai
Features
Mad MimiSmartlead.ai
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mad Mimi
8.2
9 Ratings
2% above category average
Smartlead.ai
7.6
4 Ratings
5% below category average
WYSIWYG email editor9.98 Ratings7.43 Ratings
Dynamic content7.06 Ratings6.43 Ratings
Ability to test dynamic content5.06 Ratings7.13 Ratings
Landing pages8.05 Ratings8.01 Ratings
A/B testing10.01 Ratings8.04 Ratings
Mobile optimization7.07 Ratings7.73 Ratings
Email deliverability reporting9.09 Ratings8.03 Ratings
List management10.09 Ratings7.52 Ratings
Triggered drip sequences8.15 Ratings8.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mad Mimi
10.0
8 Ratings
26% above category average
Smartlead.ai
8.0
4 Ratings
4% above category average
Dashboards10.07 Ratings7.54 Ratings
Standard reports10.08 Ratings8.73 Ratings
Custom reports10.06 Ratings7.73 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mad Mimi
7.7
1 Ratings
6% below category average
Smartlead.ai
7.1
4 Ratings
14% below category average
Link Tracking10.01 Ratings6.13 Ratings
Spelling and Grammar Check6.01 Ratings8.01 Ratings
Email Previews7.01 Ratings8.54 Ratings
URL Validation00 Ratings6.43 Ratings
Image Validation00 Ratings5.62 Ratings
Inbox Display00 Ratings7.34 Ratings
Email Accessibility Tools00 Ratings7.34 Ratings
Spam Testing00 Ratings8.02 Ratings
Best Alternatives
Mad MimiSmartlead.ai
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
Mad MimiSmartlead.ai
Likelihood to Recommend
9.9
(13 ratings)
7.3
(4 ratings)
Likelihood to Renew
10.0
(5 ratings)
-
(0 ratings)
Usability
9.0
(2 ratings)
8.5
(4 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Mad MimiSmartlead.ai
Likelihood to Recommend
GoDaddy
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
Read full review
Smartlead.ai
Smartlead is well suited in many aspects. Thats why we are working on it from past 3-years or so. Running email campaigns can be a challenge because other bulk email providers do support sending email but the accuracy of landing in the inbox no one guarantee. I have used it and based on the experience I am using Smartlead. I have used mailshake, apollo, instantly, salesloft etc. none has given such results compared to Smartlead. When it comes to less appropriate: Smartlead is for sending bulk email, one cannot maintain records on the same. I have to delete the campaigns because it will pile up in the home screen once completed. Also Auto-tagging feature should be there based on the response received from prospect. If we use it as CRM, there are chances it can fail. Since it provides unanimous master inbox- I can not respond to my prospect from the dashboard because other colleagues might see my response. This is a security concern.
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Pros
GoDaddy
  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
Read full review
Smartlead.ai
  • Slick API integration with both our waterfall and CRM
  • Quick email verification tool
  • Handles high volume sending with ease
Read full review
Cons
GoDaddy
  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
Read full review
Smartlead.ai
  • Context based output.
  • Layout and image generation.
  • Multiple language support.
  • Multiple format support.
Read full review
Likelihood to Renew
GoDaddy
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
Read full review
Smartlead.ai
No answers on this topic
Usability
GoDaddy
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
Read full review
Smartlead.ai
It's a good tool and you can figure out your way around it, but overall visibility from a bird's eye view could be better. Oftentimes you have to open up multiple tabs to see different client views
Read full review
Support Rating
GoDaddy
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
Read full review
Smartlead.ai
No answers on this topic
Alternatives Considered
GoDaddy
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
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Smartlead.ai
I have used all above platform in my career. Instantly is the nearest one which can compete. relying on Apollo was my biggest mistake over the years in my previous org. Apollo does not give clear picture whether the email is bounced what the health score of my domain. I kept on using the same mailbox and my emails kept on landing in spam. I couldn't understand the reason behind my poor performance until I used Smartlead. All other tools gives fake health score, no AI suggestion on setting up campaigns. Here Smartlead outstand with other tools.
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Return on Investment
GoDaddy
  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
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Smartlead.ai
  • Negligible return
  • Open rates and response rates run below 10%
  • Best for single channel buziness development
Read full review
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