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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A

    RainKing (discontinued)

    Score7.7 out of 10
    N/ARainKing is a sales intelligence software solution offered by RainKing Software.N/A
    Pricing
    MagniteRainKing (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MagniteRainKing (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MagniteRainKing (discontinued)
    Ad Network Integration
    Comparison of Ad Network Integration features of Magnite and RainKing (discontinued)
    Feature
    Magnite
    7.5
    2 Ratings
    2% above category average
    RainKing (discontinued)
    -
    Ratings
    Data Transfer7.02 Ratings00 Ratings
    DSP integration8.02 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Magnite and RainKing (discontinued)
    Feature
    Magnite
    8.0
    2 Ratings
    2% above category average
    RainKing (discontinued)
    -
    Ratings
    Ad campaign creation8.02 Ratings00 Ratings
    Ad deployment8.02 Ratings00 Ratings
    Display advertising8.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.02 Ratings00 Ratings
    Sequence targeting8.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Magnite and RainKing (discontinued)
    Feature
    Magnite
    7.3
    2 Ratings
    6% below category average
    RainKing (discontinued)
    -
    Ratings
    Ad dashboards8.02 Ratings00 Ratings
    Ad performance reports7.02 Ratings00 Ratings
    Ad conversion tracking7.02 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management8.02 Ratings00 Ratings
    Ad forecasting and optimization6.01 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Magnite and RainKing (discontinued)
    Feature
    Magnite
    -
    Ratings
    RainKing (discontinued)
    8.3
    14 Ratings
    7% above category average
    Advanced search00 Ratings8.014 Ratings
    Identification of new leads00 Ratings8.914 Ratings
    List quality00 Ratings8.013 Ratings
    List upload/download00 Ratings7.113 Ratings
    Ideal customer targeting00 Ratings8.914 Ratings
    Load time/data access00 Ratings9.014 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Magnite and RainKing (discontinued)
    Feature
    Magnite
    -
    Ratings
    RainKing (discontinued)
    8.6
    15 Ratings
    10% above category average
    Contact information00 Ratings8.915 Ratings
    Company information00 Ratings8.115 Ratings
    Industry information00 Ratings9.014 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Magnite and RainKing (discontinued)
    Feature
    Magnite
    -
    Ratings
    RainKing (discontinued)
    8.4
    15 Ratings
    12% above category average
    Lead qualification process00 Ratings8.911 Ratings
    Smart lists and recommendations00 Ratings8.012 Ratings
    Salesforce integration00 Ratings8.011 Ratings
    Company/business profiles00 Ratings8.913 Ratings
    Alerts and reminders00 Ratings7.18 Ratings
    Data hygiene00 Ratings8.913 Ratings
    Automatic data refresh00 Ratings8.010 Ratings
    Tags00 Ratings9.08 Ratings
    Filters and segmentation00 Ratings8.914 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Magnite and RainKing (discontinued)
    Feature
    Magnite
    -
    Ratings
    RainKing (discontinued)
    9.0
    2 Ratings
    19% above category average
    Append emails to records00 Ratings9.02 Ratings
    Best Alternatives
    MagniteRainKing (discontinued)
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagniteRainKing (discontinued)
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.8
    (15 ratings)
    User Testimonials
    MagniteRainKing (discontinued)
    Likelihood to Recommend
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    Discontinued Products
    RainKing is less appropriate when you don't have the funds or resources to pay for it. You could easily Google the information that you're looking for, or use CrunchBase, but it's extremely time-consuming. RainKing makes this very easy and the data seamlessly sends to Salesforce with the proper integration. RainKing is very appropriate when you have a large team of folks that need to source leads/accounts simultaneously and need licenses to do so - it's worth the money with a larger team.
    Incentivized
    Read full review
    Pros
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    Discontinued Products
    • Being able to search for companies that are currently evaluating solutions in your space.
    • The contact information for people and related people is also great, I have used dozens of other data solutions and prefer Rainking.
    • Rainking also gives you the ability to create lists of your ideal buyer and download them which was great for my team and I pull new contacts to prospect!
    • I can't get over how impressive the org chart info is in RainKing, it allowed myself and my team to find other involved prospects and get a good feel for organizations.
    Incentivized
    Read full review
    Cons
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Discontinued Products
    • Account manager - really unresponsive, not interested in helping with renewal, making the case to our execs
    • The Discover/RainKing team was not interested in helping us expand the way we are utilizing the tool, provide additional training, etc
    • Contacts department designation lacks in accuracy, we frequently found significant mismatches
    Read full review
    Alternatives Considered
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Discontinued Products
    I've used SalesNavigator and Zoom Info. I actually think that Ranking is a great solution if you can use it in tandem with SalesNavigator. When it comes to pulling lists, in my opinion, Ranking does it best. Now that it has the database combined with Discoverorg, it's even more powerful to use.
    Incentivized
    Read full review
    Return on Investment
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    Discontinued Products
    • I don't have that information readily available to quantify the positive impact. However, I will say that I've found a lot of good prospects via RainKing to target my outreach efforts to. I definitely feel like the product pays for itself.
    Incentivized
    Read full review
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