Magnite vs. Sizmek Ad Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnite
Score 8.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Sizmek Ad Suite
Score 9.9 out of 10
N/A
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.N/A
Pricing
MagniteSizmek Ad Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagniteSizmek Ad Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
MagniteSizmek Ad Suite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Magnite
7.5
2 Ratings
2% above category average
Sizmek Ad Suite
4.4
5 Ratings
50% below category average
Data Transfer7.02 Ratings7.74 Ratings
DSP integration8.02 Ratings1.05 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Magnite
8.0
2 Ratings
2% above category average
Sizmek Ad Suite
7.0
9 Ratings
11% below category average
Ad campaign creation8.02 Ratings8.09 Ratings
Ad deployment8.02 Ratings7.09 Ratings
Display advertising8.02 Ratings8.09 Ratings
Ad display and retargeting segmentation8.02 Ratings6.54 Ratings
Sequence targeting8.02 Ratings5.73 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Magnite
7.3
2 Ratings
7% below category average
Sizmek Ad Suite
7.8
9 Ratings
0% below category average
Ad dashboards8.02 Ratings6.09 Ratings
Ad performance reports7.02 Ratings7.09 Ratings
Ad conversion tracking7.02 Ratings8.09 Ratings
Ad attribution reporting8.01 Ratings9.09 Ratings
Cross-channel ad management8.02 Ratings8.98 Ratings
Ad forecasting and optimization6.01 Ratings8.06 Ratings
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User Ratings
MagniteSizmek Ad Suite
Likelihood to Recommend
9.0
(2 ratings)
8.0
(9 ratings)
User Testimonials
MagniteSizmek Ad Suite
Likelihood to Recommend
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Read full review
Amazon AWS
I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
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Pros
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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Amazon AWS
  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
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Cons
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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Amazon AWS
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
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Alternatives Considered
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
Read full review
Amazon AWS
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
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Return on Investment
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
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Amazon AWS
  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
Read full review
ScreenShots