Magnite vs. TubeMogul (discontinued)

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.

Incentivized

Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple

Incentivized

• Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
• Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.

Incentivized

• TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
• Managing our block list has been effective as well.

Incentivized

• If possible to update the reporting to have less delay time on the data.
• The reporting portal cuts off the bid request data after a period of time.
• The UI seems to be a bit slower lately.

Incentivized

• Setting up PMP deals needs to be more seamless
• Missing functionality with reporting
• Easier view in platform to see which placements have spent

Incentivized

I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed

Rubicon had superior client services and monetization techniques.

Incentivized

TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.

Incentivized

• Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
• They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.

Incentivized

• Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.

Incentivized