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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Makesbridge

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

    $30

    per month

    Pricing
    MagnoliaMakesbridge
    Editions & Modules
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    Mini
    $29
    per month (1 account)
    SMB
    $75
    per month (1 account)
    MKS PRO
    $150
    per month (5 accounts)
    Enterprise
    $500
    per month (10 accounts)
    Engage
    $1,500
    per month (25 accounts)
    Pay As You Go
    $0
    Custom Pricing
    Offerings
    Pricing Offerings
    MagnoliaMakesbridge
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.
    More Pricing Information
    Community Pulse
    MagnoliaMakesbridge
    Considered Both Products
    Magnolia
    No answer on this topic
    Makesbridge Technology
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    58 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    58 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    53 Answers
    No answers on this topic
    Features
    MagnoliaMakesbridge
    Security
    Comparison of Security features of Magnolia and Makesbridge
    Feature
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Makesbridge
    -
    Ratings
    Role-based user permissions8.169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Magnolia and Makesbridge
    Feature
    Magnolia
    8.1
    68 Ratings
    4% above category average
    Makesbridge
    7.6
    6 Ratings
    0% below category average
    API8.561 Ratings7.14 Ratings
    Internationalization / multi-language7.761 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings8.15 Ratings
    Customizability00 Ratings7.26 Ratings
    Integration with Salesforce.com00 Ratings8.26 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Magnolia and Makesbridge
    Feature
    Magnolia
    8.0
    74 Ratings
    2% above category average
    Makesbridge
    -
    Ratings
    WYSIWYG editor8.565 Ratings00 Ratings
    Code quality / cleanliness8.465 Ratings00 Ratings
    Admin section8.070 Ratings00 Ratings
    Page templates8.972 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design8.563 Ratings00 Ratings
    Publishing workflow7.573 Ratings00 Ratings
    Form generator6.958 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Magnolia and Makesbridge
    Feature
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Makesbridge
    -
    Ratings
    Content taxonomy7.663 Ratings00 Ratings
    SEO support7.263 Ratings00 Ratings
    Bulk management7.657 Ratings00 Ratings
    Availability / breadth of extensions7.962 Ratings00 Ratings
    Community / comment management6.951 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Magnolia and Makesbridge
    Feature
    Magnolia
    -
    Ratings
    Makesbridge
    7.7
    7 Ratings
    1% below category average
    WYSIWYG email editor00 Ratings6.97 Ratings
    Dynamic content00 Ratings8.05 Ratings
    Ability to test dynamic content00 Ratings8.06 Ratings
    Landing pages00 Ratings7.04 Ratings
    A/B testing00 Ratings8.45 Ratings
    Mobile optimization00 Ratings7.96 Ratings
    Email deliverability reporting00 Ratings8.27 Ratings
    List management00 Ratings7.27 Ratings
    Triggered drip sequences00 Ratings8.26 Ratings
    Lead Management
    Comparison of Lead Management features of Magnolia and Makesbridge
    Feature
    Magnolia
    -
    Ratings
    Makesbridge
    8.1
    6 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.26 Ratings
    Lead scoring and grading00 Ratings7.66 Ratings
    Data quality management00 Ratings8.26 Ratings
    Automated sales alerts and tasks00 Ratings8.26 Ratings
    Campaign Management
    Comparison of Campaign Management features of Magnolia and Makesbridge
    Feature
    Magnolia
    -
    Ratings
    Makesbridge
    8.1
    6 Ratings
    7% above category average
    Calendaring00 Ratings7.76 Ratings
    Event/webinar marketing00 Ratings8.44 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Magnolia and Makesbridge
    Feature
    Magnolia
    -
    Ratings
    Makesbridge
    8.8
    6 Ratings
    15% above category average
    Social sharing and campaigns00 Ratings8.54 Ratings
    Social profile integration00 Ratings9.13 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Magnolia and Makesbridge
    Feature
    Magnolia
    -
    Ratings
    Makesbridge
    8.0
    7 Ratings
    6% above category average
    Dashboards00 Ratings7.67 Ratings
    Standard reports00 Ratings8.47 Ratings
    Custom reports00 Ratings8.17 Ratings
    Best Alternatives
    MagnoliaMakesbridge
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnoliaMakesbridge
    Likelihood to Recommend
    8.1
    (78 ratings)
    8.2
    (7 ratings)
    Likelihood to Renew
    8.1
    (9 ratings)
    9.1
    (2 ratings)
    Usability
    8.0
    (68 ratings)
    8.8
    (2 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    8.5
    (67 ratings)
    9.1
    (1 ratings)
    Support Rating
    9.1
    (3 ratings)
    8.2
    (2 ratings)
    Online Training
    8.2
    (1 ratings)
    5.5
    (1 ratings)
    User Testimonials
    MagnoliaMakesbridge
    Likelihood to Recommend
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Makesbridge Technology
    Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
    Read full review
    Pros
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Makesbridge Technology
    • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
    • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
    Read full review
    Cons
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    Makesbridge Technology
    • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
    • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
    Read full review
    Likelihood to Renew
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    Makesbridge Technology
    Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
    Read full review
    Usability
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    Makesbridge Technology
    I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
    Read full review
    Reliability and Availability
    Magnolia
    No answers on this topic
    Makesbridge Technology
    Their tech support staff is the BEST I have worked with!
    Read full review
    Performance
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Makesbridge Technology
    Best tech support in the software industry.
    Read full review
    Support Rating
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    Makesbridge Technology
    While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
    Read full review
    Alternatives Considered
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    Makesbridge Technology
    Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
    Read full review
    Return on Investment
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    Makesbridge Technology
    • Good customer service and allows us to use our leads without much restriction.
    • Price still considered quite high for a very small business like us.
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor

    Makesbridge Screenshots

    Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.