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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Phrase

    Score8.6 out of 10
    Small Businesses (1-50 employees)
    Phrase is a Language Intelligence provider. Its enterprise platform automates, manages, and delivers multilingual content. Global brands use Phrase across hundreds of languages to reduce time to market and deliver consistent brand experiences worldwide. The Phrase Platform brings together translation management, software localization, multimedia localization, machine translation, workflow automation, and language AI in a single integrated environment. From marketing…

    $324

    per year

    Pricing
    MagnoliaPhrase
    Editions & Modules
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    Freelancer & LSP plans - Freelancer
    $27
    per month (billed annually)
    Developer Plan - Software UI/UX
    $525
    per month (billed annually)
    Freelancer & LSP plans - Professional
    $525
    per month (billed annually)
    Business Plan - Team
    $1,245
    per month (billed annually)
    Business & Enterprise Plans
    Custom
    Offerings
    Pricing Offerings
    MagnoliaPhrase
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    MagnoliaPhrase
    Security
    Comparison of Security features of Magnolia and Phrase
    Feature
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Phrase
    -
    Ratings
    Role-based user permissions8.169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Magnolia and Phrase
    Feature
    Magnolia
    8.1
    68 Ratings
    4% above category average
    Phrase
    -
    Ratings
    API8.561 Ratings00 Ratings
    Internationalization / multi-language7.761 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Magnolia and Phrase
    Feature
    Magnolia
    8.0
    74 Ratings
    2% above category average
    Phrase
    -
    Ratings
    WYSIWYG editor8.565 Ratings00 Ratings
    Code quality / cleanliness8.465 Ratings00 Ratings
    Admin section8.070 Ratings00 Ratings
    Page templates8.972 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design8.563 Ratings00 Ratings
    Publishing workflow7.573 Ratings00 Ratings
    Form generator6.958 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Magnolia and Phrase
    Feature
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Phrase
    -
    Ratings
    Content taxonomy7.663 Ratings00 Ratings
    SEO support7.263 Ratings00 Ratings
    Bulk management7.657 Ratings00 Ratings
    Availability / breadth of extensions7.962 Ratings00 Ratings
    Community / comment management6.951 Ratings00 Ratings
    Best Alternatives
    MagnoliaPhrase
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    No answers on this topic
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    No answers on this topic
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnoliaPhrase
    Likelihood to Recommend
    8.1
    (78 ratings)
    8.6
    (57 ratings)
    Likelihood to Renew
    8.1
    (9 ratings)
    10.0
    (2 ratings)
    Usability
    8.0
    (68 ratings)
    2.0
    (1 ratings)
    Performance
    8.5
    (67 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    8.0
    (1 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MagnoliaPhrase
    Likelihood to Recommend
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Phrase
    The system is well suited if you also run Trados or any second system. As the system is very expensive and the use of MTUs is rather complicated to understand the best thing is to run most larger projects through Trados or any other CAT tool and then to import it. Large projects are expensive in Phrase Localization Platform so I would recommend it if you have small projects and have enough capacity to carefully check the terminology as the data pulled from the term base is inconsistent. The same applies to the find replace feature which can work great.
    Read full review
    Pros
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Phrase
    • The QA tool it provides is practical and always handy.
    • Instant QA feature can save time at the end of the process.
    • The possibility to decline a job directly from the platform instead of having to contact the client by email.
    Read full review
    Cons
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    Phrase
    • In the case of EN to JA translation, we enter text and then convert it to get the correct final text (word or phrase) which uses correct Chinese character(s), as there are often multiple Chinese characters with the same reading but different meanings. When those conversion options are displayed, it is usually possible to change our selection among them by hitting the Tab key, but in Phrase, hitting the Tab key makes us leave the text conversion and move to the source segment, so we must make sure to use arrow keys to choose the right conversion option when using Phrase.
    • When there are tag elements used in the source text, the tags must exist in the target text of course, but the tag order also must be the same. The tags cannot be moved around in the segment, which causes problems in the case of the Japanese language, because the word order differs between EN and JA.
    • In the Japanese language, Italics are basically not used, so there must be no texts between the tags which specify Italic font. But then the segment cannot be confirmed and the job status cannot be changed to "Complete".
    Read full review
    Likelihood to Renew
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    Phrase
    I use and manage an Academic edition (approx. 15 students) and the corporate license (10 users). In both cases, the features are easy to find, set and use. My students and my translators understand the dynamics of the platform easily and get used to them quickly.
    Read full review
    Usability
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    Phrase
    It is designed to be a lean system, but that means that things are clustered in weird groups and a lot of trial and error is involved getting the settings right. If something goes wrong first level support is very quick and has very fast answers which are quite typical of first level support and essentially equate to asking you if you have switched it off and on yet. Anything more involved is challenging for support to address.
    Read full review
    Performance
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Phrase
    No answers on this topic
    Support Rating
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    Phrase
    We rarely use support, but most questions were answered in a timely fashion, although we didn't exactly find them satisfactory. That's mostly the fault of the software and not the Support team because we asked for things that Phrase couldn't do.
    Incentivized
    Read full review
    Alternatives Considered
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    Phrase
    Phrase has a very good user interface that people can quickly learn and start using. Also, its analysis features are top class which helps me provide a detailed estimate to my client based on the file particulars. It has a QA feature that helps me do a very high-quality check before I send out my translation to the client.
    Read full review
    Return on Investment
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    Phrase
    • Positive impact as I have been able to recruit and reach more and new clients.
    • As it is easy to use, I provide high quality translations for my clients.
    • Using TM and Search ensures consistency and my clients appreciate my good work with the help of Phrase.
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor

    Phrase Screenshots

    Screenshot of the Phrase dashboard.Screenshot of Phrase's machine translation options.Screenshot of Open ecosystem

Bring your own AI engine, connect with your preferred language service providers, and integrate seamlessly with 50+ tools across your tech stack to keep workflows aligned and scalable.Screenshot of the self-service portal providing on-demand machine translation.Screenshot of Phrase Studio, which is an AI-powered subtitling and dubbing to scale video and multimedia content with speed, consistency, and control.Screenshot of a customizable dashboard designed to surface the data that matters, enabling continuous optimization of workflows, cost, and performance.