Likelihood to Recommend
Magnolia is very well suited to scenarios where there are multiple end points for content eg. apps, remote devices, websites etc. and with multiple users. Magnolia is very good at working with different "shapes" of content so it's not necessarily all about HTML content for the web which tends to be the default for a number of other products of this nature. This means that it's more logical for people to work with structured data and easier for the applications to sort and manage that content when they receive it.
This works really well when you have multiple team members (often in multiple locations). We've had clients who've had people in twelve European locations with sixteen languages and they can share skills and resources between them but still manage their own content.
Magnolia is less appropriate for SMEs who have fewer digital assets and content. It's not to say that it can't be done but it's more that the budget would not necessarily fit.
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Salesforce Marketing Cloud Social Studio is a very good option for publishing administration, following digital marketing campaings performance and results, social listening an monitoring your brand image in social media and other digital media. It has good features for engagement, but falls a little short for customer service. I'm surre it would work much better integrated with Salesforce as a CRM, but we use another CRM platform and it was not possible to integrate.
Read full review Pros Use of YAML to define content models with code. Versatility of defining actions for custom handlers. Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times. Read full review Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool. Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively. Pardot has the ability to have multiple lead scoring models run at the same time. Read full review Cons As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time. Having a history of modifications not only at the page level but also at the Content Apps level would be very useful. Read full review Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it. Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket. Read full review Likelihood to Renew
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
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As of right now we have not seen any other program that integrates as seamlessly into our
platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review Usability
There are a ton of small things that could make this CMS great Off the top of my head... 1) Better navigation between a component and its corresponding node in the jcr ( devs often have to flip between a page and a spot in the jcr even though there could be a button to take you from a page/component in the pages app to its location in the JCR) 2) Why does a content editor need to open the page to edit the page properties? They could just as easily edit the dialog from the tree view if they have many pages to touch, and it would save them time by not having to render the page.
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You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Read full review Reliability and Availability
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Read full review Performance
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Read full review Support Rating
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Read full review In-Person Training
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Read full review Online Training
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Read full review Implementation Rating
Read full review Alternatives Considered
Prior to using Magnolia as an enterprise CMS solution, different teams leveraged different website platforms including
, and others. While these other platforms may be slightly more user friendly to the content editor, they don't offer nearly the same amount of customization and digital best practices out of the box that are customizable by web development teams like Magnolia does. The other solutions may work better for a quicker/simpler web implementation without technical resources but don't have the depth and breadth of capability and functionality that Magnolia has and fall flat.
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We had some scenarios and limitations on Oracle Data Cloud. With help of Salesforce, we were able to overcome most of those limitations. This made the work more efficient and productive as integration and providing Ad data to other parties became much more sophisticated and easy. This is helping the business in saving a lot of time and effort.
Read full review Scalability
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Read full review Return on Investment Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse The software is affordable with no compromises on capabilities and therefore it is gives us value for money. The templates makes the whole process easy Read full review The ability to create sophisticated rules to personalize messages has helped us to create sophisticated rules to personalize messages. The ability to track customer journey performance at every stage helped us to track the performance of customer journeys and make improvements. The ability to quickly build and deploy complex customer journeys without the need for coding allowed us to deploy customer journeys faster and with fewer resources. Read full review ScreenShots Salesforce Marketing Cloud Screenshots