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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Shopify Plus

    Score8.9 out of 10
    N/AShopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.

    $2,300

    per month with a 3-year commitment

    Pricing
    MagnoliaShopify Plus
    Editions & Modules
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    3-year term
    $2300
    per month
    1-year term
    $2500
    per month
    Offerings
    Pricing Offerings
    MagnoliaShopify Plus
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    MagnoliaShopify Plus
    Considered Both Products
    Magnolia
    No answer on this topic
    Shopify
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    58 Answers
    96%
    Would buy again
    25 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    49 Answers
    96%
    Delivers good value for the price
    25 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    58 Answers
    96%
    Happy with the feature set
    25 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    96%
    Lived up to sales and marketing promises
    22 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    53 Answers
    96%
    Implementation went as expected
    22 Answers
    Features
    MagnoliaShopify Plus
    Security
    Comparison of Security features of Magnolia and Shopify Plus
    Feature
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Shopify Plus
    -
    Ratings
    Role-based user permissions8.169 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Magnolia and Shopify Plus
    Feature
    Magnolia
    8.1
    68 Ratings
    4% above category average
    Shopify Plus
    -
    Ratings
    API8.561 Ratings00 Ratings
    Internationalization / multi-language7.761 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Magnolia and Shopify Plus
    Feature
    Magnolia
    8.0
    74 Ratings
    2% above category average
    Shopify Plus
    -
    Ratings
    WYSIWYG editor8.565 Ratings00 Ratings
    Code quality / cleanliness8.465 Ratings00 Ratings
    Admin section8.070 Ratings00 Ratings
    Page templates8.972 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design8.563 Ratings00 Ratings
    Publishing workflow7.573 Ratings00 Ratings
    Form generator6.958 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Magnolia and Shopify Plus
    Feature
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Shopify Plus
    -
    Ratings
    Content taxonomy7.663 Ratings00 Ratings
    SEO support7.263 Ratings00 Ratings
    Bulk management7.657 Ratings00 Ratings
    Availability / breadth of extensions7.962 Ratings00 Ratings
    Community / comment management6.951 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Magnolia and Shopify Plus
    Feature
    Magnolia
    -
    Ratings
    Shopify Plus
    8.4
    45 Ratings
    7% above category average
    Product catalog & listings00 Ratings8.743 Ratings
    Product management00 Ratings8.644 Ratings
    Bulk product upload00 Ratings8.540 Ratings
    Branding00 Ratings8.442 Ratings
    Mobile storefront00 Ratings8.643 Ratings
    Product variations00 Ratings7.443 Ratings
    Website integration00 Ratings8.339 Ratings
    Visual customization00 Ratings8.343 Ratings
    CMS00 Ratings8.940 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Magnolia and Shopify Plus
    Feature
    Magnolia
    -
    Ratings
    Shopify Plus
    8.8
    44 Ratings
    14% above category average
    Abandoned cart recovery00 Ratings8.842 Ratings
    Checkout user experience00 Ratings8.743 Ratings
    Online Payment System
    Comparison of Online Payment System features of Magnolia and Shopify Plus
    Feature
    Magnolia
    -
    Ratings
    Shopify Plus
    8.6
    42 Ratings
    3% above category average
    eCommerce security00 Ratings8.642 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Magnolia and Shopify Plus
    Feature
    Magnolia
    -
    Ratings
    Shopify Plus
    8.6
    44 Ratings
    11% above category average
    Promotions & discounts00 Ratings8.743 Ratings
    Personalized recommendations00 Ratings8.638 Ratings
    SEO00 Ratings8.643 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Magnolia and Shopify Plus
    Feature
    Magnolia
    -
    Ratings
    Shopify Plus
    8.2
    43 Ratings
    2% above category average
    Order processing00 Ratings8.743 Ratings
    Inventory management00 Ratings8.242 Ratings
    Shipping00 Ratings8.042 Ratings
    Custom functionality00 Ratings8.142 Ratings
    Best Alternatives
    MagnoliaShopify Plus
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnoliaShopify Plus
    Likelihood to Recommend
    8.1
    (78 ratings)
    8.8
    (45 ratings)
    Likelihood to Renew
    8.1
    (9 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (68 ratings)
    8.8
    (12 ratings)
    Performance
    8.5
    (67 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    10.0
    (1 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MagnoliaShopify Plus
    Likelihood to Recommend
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Shopify
    Shopify Plus makes order management simple and less error prone. Connecting our ERP allows us to seamlessly manage our product listings, fulfill orders, and sync customer data. Limitations to the number of product variants requires attention from our staff to make sure our products sync without issue. Other than being arbitrary, there's really no need to limit the number of product variants.
    Incentivized
    Read full review
    Pros
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Shopify
    • Syncs directly with ShipBob WMS.
    • Shopify Scripts and the Script Editors allows us to tailor our checkout screen.
    • Gives us advanced sales reporting, showing trends, performance, year to year, and even projections.
    • Scalable for high volume, handles spikes in traffic without downtime.
    Incentivized
    Read full review
    Cons
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    Shopify
    • When linking to our communication service some customers have several emails with orders and only one email generates orders. It would be nice if we could combine all of this information into one account.
    • If a customer has multiple accounts you are also unable to edit the email address as it is already used, another reason merging accounts would be helpful.
    • Some of the processes in Shopify are too easy to complete. I’m certain scenarios a peony of “are you sure you would like to complete(this action)” would be extremely helpful and avoid mistakes that are not reversible.
    Incentivized
    Read full review
    Likelihood to Renew
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    Shopify
    No answers on this topic
    Usability
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    Shopify
    It is extremely easy for merchants to get to know how Shopify Plus works. Comparitive to other platforms such as Magento and WooCommerce it is extremely lean and easy to operate, meaning clients who migrate over to it find it very intuitive to use. There is also a lot of guides and up to date information online
    Incentivized
    Read full review
    Performance
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Shopify
    No answers on this topic
    Support Rating
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    Shopify
    Always are quick to answer our questions and help us find a solution
    Incentivized
    Read full review
    Alternatives Considered
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    Shopify
    Shopify had the quickest go-to-market and most robust API among the products we compared. CommerceCloud required a VERY LONG integration phase that we just didn't have time for. BigCommerce fell short on the number of features and API coverage that we needed. Overall Shopify gave us the most bang for the buck.
    Incentivized
    Read full review
    Return on Investment
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    Shopify
    • The pricing of Shopify Plus over the regular Shopify Account solution is about 10x if not 20x the cost. But with this cost comes the increased reliability and trust you have in your eCommerce Software solution/website. We still have a great ROI with the Shopify Plus Pricing.
    • With Shopify Plus, we have been able to drill deeper into a more robust eCommerce experience for our customers
    • With Shopify Plus, we have been able to customize our Website further with recommended apps, features, and customizations based on our Dedicated Account Reps expertise.
    Incentivized
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor

    Shopify Plus Screenshots

    Screenshot of The home screen of your Shopify admin, including proactive home cards and reporting and live view insights.Screenshot of Your Shopify Plus store is ready for mobile commerce. Customers can browse and buy from your store with an optimized experience on device.Screenshot of Editing products across sales channels.Screenshot of Easily edit colours, typography, settings, and drag and drop sections for each of your store's templates with the theme editor.