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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Totango

    Score7.9 out of 10
    N/ATotango is an enterprise customer success platform designed for B2B software and recurring-revenue organizations to manage customer retention, track account health, and automate lifecycle workflows. The platform consolidates product telemetry, financial data, support interactions, and CRM records into a central hub to give cross-functional teams visibility into customer adoption and expansion opportunities.N/A
    Pricing
    MagnoliaTotango
    Editions & Modules
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MagnoliaTotango
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Each package gives teams a 360° customer account profile, customer health scoring, customer journey program templates (SuccessBLOCS), automated workflows (SuccessPlays), email campaigns, self-paced onboarding, and customer support.
    More Pricing Information
    Features
    MagnoliaTotango
    Security
    Comparison of Security features of Magnolia and Totango
    Feature
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Totango
    8.5
    182 Ratings
    0% below category average
    Role-based user permissions8.169 Ratings8.5182 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Magnolia and Totango
    Feature
    Magnolia
    8.1
    68 Ratings
    4% above category average
    Totango
    8.5
    216 Ratings
    2% below category average
    API8.561 Ratings6.9149 Ratings
    Internationalization / multi-language7.761 Ratings00 Ratings
    Integration with Salesforce.com00 Ratings9.5173 Ratings
    Integration with Marketo00 Ratings9.035 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Magnolia and Totango
    Feature
    Magnolia
    8.0
    74 Ratings
    2% above category average
    Totango
    -
    Ratings
    WYSIWYG editor8.565 Ratings00 Ratings
    Code quality / cleanliness8.465 Ratings00 Ratings
    Admin section8.070 Ratings00 Ratings
    Page templates8.972 Ratings00 Ratings
    Library of website themes7.01 Ratings00 Ratings
    Mobile optimization / responsive design8.563 Ratings00 Ratings
    Publishing workflow7.573 Ratings00 Ratings
    Form generator6.958 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Magnolia and Totango
    Feature
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Totango
    -
    Ratings
    Content taxonomy7.663 Ratings00 Ratings
    SEO support7.263 Ratings00 Ratings
    Bulk management7.657 Ratings00 Ratings
    Availability / breadth of extensions7.962 Ratings00 Ratings
    Community / comment management6.951 Ratings00 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Magnolia and Totango
    Feature
    Magnolia
    -
    Ratings
    Totango
    8.1
    247 Ratings
    8% below category average
    Product usage00 Ratings8.1243 Ratings
    Help desk / support tickets00 Ratings8.2160 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Magnolia and Totango
    Feature
    Magnolia
    -
    Ratings
    Totango
    8.1
    260 Ratings
    6% below category average
    NPS surveys00 Ratings9.4124 Ratings
    Sponsor tracking00 Ratings6.16 Ratings
    Customer profiles00 Ratings7.9251 Ratings
    Automated workflow00 Ratings9.1240 Ratings
    Internal collaboration00 Ratings7.7226 Ratings
    Customer health scoring00 Ratings7.5253 Ratings
    Customer segmentation00 Ratings8.7243 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Magnolia and Totango
    Feature
    Magnolia
    -
    Ratings
    Totango
    8.3
    254 Ratings
    1% below category average
    Customer health trends00 Ratings8.4243 Ratings
    Engagement analytics00 Ratings8.8229 Ratings
    Revenue forecasting00 Ratings7.7175 Ratings
    Dashboards00 Ratings8.4237 Ratings
    Best Alternatives
    MagnoliaTotango
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    ClientSuccess
    Score6 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    ChurnZero
    Score7.9 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Gainsight CS
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnoliaTotango
    Likelihood to Recommend
    8.1
    (78 ratings)
    9.1
    (261 ratings)
    Likelihood to Renew
    8.1
    (9 ratings)
    7.3
    (8 ratings)
    Usability
    8.0
    (68 ratings)
    8.6
    (95 ratings)
    Availability
    -
    (0 ratings)
    9.9
    (3 ratings)
    Performance
    8.5
    (67 ratings)
    8.8
    (2 ratings)
    Support Rating
    9.1
    (3 ratings)
    7.7
    (93 ratings)
    Online Training
    8.2
    (1 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (12 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (8 ratings)
    Product Scalability
    -
    (0 ratings)
    9.8
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    MagnoliaTotango
    Likelihood to Recommend
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Totango
    for a CSM it´s marvelous, you have in one window everything,the agenda for your day by day work, the workload you have in a day,all the customers database and call history added by tasks and toutch points, the to do thing in each customer you know what to do next, with renewal you hace an digital engadgement with customers inform they need to renew in order to keep using the app.
    Read full review
    Pros
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Totango
    • Enables us to easily send and collect NPS & CSAT scores regularly.
    • Syncs with HubSpot to bring in updated client data and deals automatically.
    • Allows us to manage clients based on health score which is multi-dimensional.
    • I can log touch points directly in Totango from Gmail so easily..
    • As we improve and develop our non SaaS business client experience, Totango continues to develop more functionality that we can benefit from.
    Incentivized
    Read full review
    Cons
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    Totango
    • Integrations -- in my experience, they constantly break and disconnect.
    • Implementation -- I feel it was a HUGE challenge to set-up our environment. It took over 200 hours and it didn't work.
    • Communication -- during implementation/onboarding, in my opinion, we were mislead on how to create some of our custom data objects and it ended up being a big waste of time since the approach we were instructed to use ended up being incorrect.
    Read full review
    Likelihood to Renew
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    Totango
    I personally believe Totango is the right Customer Success Tool for me, my team, and my organization. I couldn't find limitations until now, it's capabilities are on point and it's very scalable. of course, transitioning to another tool would mean a lot of hours and training, and would expose risks
    Incentivized
    Read full review
    Usability
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    Totango
    It is easy to use and understand, and simple to follow day to day. Logging notes and tasks is one of the key areas this is utilised along with tracking reports and accessing key data points for conversations with customers which is helpful. Mobile app helps too to access information on the go.
    Incentivized
    Read full review
    Reliability and Availability
    Magnolia
    No answers on this topic
    Totango
    I have yet to experience any downtime with Totango (knock on wood) so reliability has been really top tier since we were onboarded. Given that the support team has been really helpful so far, I can imagine should downtime every be the case, they'll be able to communicate proactively/effectively on the current state of the platform
    Incentivized
    Read full review
    Performance
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Totango
    At times the integration sync can be really slow when it comes to touchpoints. I can't say the same for customer health syncing, but I do tend to notice the lag from email syncing, and in those cases, I will need to refresh the Totango page a couple of times or wait a couple of extra seconds/minutes for it to show up.
    Incentivized
    Read full review
    Support Rating
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    Totango
    I give Totango a support rating of 10 because I can always get support whenever needed. If its a technical issue, I know I can email their support team for help. If it's a more in depth question with respect to our instance of Totango, I can reach out to our CSM and always get help in a very reasonable amount of time. I always look to Totango as the standard when I think of how to best communicate and support our own customers.
    Incentivized
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    Online Training
    Magnolia
    No answers on this topic
    Totango
    Our CSM did a great job of conducting the training so we understand, at the very least, the functionality that is directly relevant to us. This also allowed us to train our own new team mates when onboarding based on the training flow that was first presented to us. This was also conducted as a interactive sessions, as training are notoriously known to be dry
    Incentivized
    Read full review
    Implementation Rating
    Magnolia
    No answers on this topic
    Totango
    Totango has been easy for our team to integrate most of our new features into, which is great considering we have to factor in the customers' usage of the new features into all of the health and usage metrics we have. It has taken a while to integrate our second product however, which is why I would rank this a 7.
    Incentivized
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    Alternatives Considered
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    Totango
    Pipedrive is a great CRM for Sales purposes but it doesnt give much tools for CX management. Totango is all the opposite, it is an excellent product for Customer Management . We currently use both platforms integrated with each other and it gives great results to both Sales and Customer Success teams
    Incentivized
    Read full review
    Scalability
    Magnolia
    No answers on this topic
    Totango
    Information keeps missing and changing in totango . Because of that there is are lot of problems with it. We need to manually keep the backup in an another file. More over if in case we take the backup its so hard to track since its all in numbers. Totango can be much better if the cloud storage is working fine. My company is planning to discontinue due to this factor
    Incentivized
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    Return on Investment
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    Totango
    • Since using Totango we have seen our engagement numbers go up as we are better able to identify the groups that are struggling.
    • We have also seen an increase in retention as we are more consistent in messaging and not missing any data.
    Incentivized
    Read full review
    ScreenShots

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor

    Totango Screenshots

    Screenshot of collaboration tools to manage a customer portfolioScreenshot of a 360° view of customer healthScreenshot of the dashboard to monitor customer metricsScreenshot of engaging in-app experiences and email campaigns to improve customer retentionScreenshot of integrated data in the Customer Data Hub