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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Strategy Analytics

    Score8.4 out of 10
    N/AMicroStrategy Analytics is an enterprise business analytics and mobility platform. Key features include automatic big data analysis and reporting, data discovery and visualization, digital security credentials, and support for mobile devices.N/A
    Pricing
    Intuit MailchimpStrategy Analytics
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Intuit MailchimpStrategy Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Must contact sales team for pricing information.
    More Pricing Information
    Community Pulse
    Intuit MailchimpStrategy Analytics
    Considered Both Products
    Intuit
    No answer on this topic
    Strategy
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    No answers on this topic
    Features
    Intuit MailchimpStrategy Analytics
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    5% above category average
    Strategy Analytics
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Strategy Analytics
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Strategy Analytics
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Strategy Analytics
    -
    Ratings
    Social sharing and campaigns8.3116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Strategy Analytics
    -
    Ratings
    Dashboards8.6229 Ratings00 Ratings
    Standard reports8.6560 Ratings00 Ratings
    Custom reports7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    Strategy Analytics
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    -
    Ratings
    Strategy Analytics
    10.0
    26 Ratings
    20% above category average
    Pixel Perfect reports00 Ratings10.023 Ratings
    Customizable dashboards00 Ratings10.023 Ratings
    Report Formatting Templates00 Ratings10.024 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    -
    Ratings
    Strategy Analytics
    10.0
    24 Ratings
    22% above category average
    Drill-down analysis00 Ratings10.022 Ratings
    Formatting capabilities00 Ratings10.024 Ratings
    Integration with R or other statistical packages00 Ratings10.016 Ratings
    Report sharing and collaboration00 Ratings10.023 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    -
    Ratings
    Strategy Analytics
    10.0
    23 Ratings
    20% above category average
    Publish to Web00 Ratings10.022 Ratings
    Publish to PDF00 Ratings10.023 Ratings
    Report Versioning00 Ratings10.020 Ratings
    Report Delivery Scheduling00 Ratings10.022 Ratings
    Delivery to Remote Servers00 Ratings10.05 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    -
    Ratings
    Strategy Analytics
    10.0
    22 Ratings
    22% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings10.020 Ratings
    Location Analytics / Geographic Visualization00 Ratings10.019 Ratings
    Predictive Analytics00 Ratings10.018 Ratings
    Pattern Recognition and Data Mining00 Ratings10.01 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    -
    Ratings
    Strategy Analytics
    10.0
    21 Ratings
    16% above category average
    Multi-User Support (named login)00 Ratings10.019 Ratings
    Role-Based Security Model00 Ratings10.020 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.020 Ratings
    Report-Level Access Control00 Ratings10.01 Ratings
    Single Sign-On (SSO)00 Ratings10.09 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    -
    Ratings
    Strategy Analytics
    9.7
    19 Ratings
    23% above category average
    Responsive Design for Web Access00 Ratings10.019 Ratings
    Mobile Application00 Ratings10.015 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings10.019 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Intuit Mailchimp and Strategy Analytics
    Feature
    Intuit Mailchimp
    -
    Ratings
    Strategy Analytics
    10.0
    8 Ratings
    25% above category average
    REST API00 Ratings10.06 Ratings
    Javascript API00 Ratings10.07 Ratings
    iFrames00 Ratings10.05 Ratings
    Java API00 Ratings10.04 Ratings
    Themeable User Interface (UI)00 Ratings10.05 Ratings
    Customizable Platform (Open Source)00 Ratings10.06 Ratings
    Best Alternatives
    Intuit MailchimpStrategy Analytics
    Small Businesses
    Vbout
    Score9.9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpStrategy Analytics
    Likelihood to Recommend
    8.7
    (608 ratings)
    10.0
    (50 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    9.9
    (27 ratings)
    Usability
    8.5
    (477 ratings)
    3.2
    (5 ratings)
    Availability
    9.5
    (6 ratings)
    9.0
    (2 ratings)
    Performance
    8.9
    (7 ratings)
    9.0
    (2 ratings)
    Support Rating
    8.8
    (20 ratings)
    2.2
    (5 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (5 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    9.0
    (4 ratings)
    Configurability
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.0
    (21 ratings)
    Data Sources
    -
    (0 ratings)
    8.8
    (21 ratings)
    Ease of integration
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (6 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Intuit MailchimpStrategy Analytics
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Strategy
    MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
    Incentivized
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Strategy
    • They sell the product well, and make promises you will actually believe
    • "checks the box" for most features a company would need. Doesn't actually deliver them though
    • They answer the phone in a timely manner. Can't answer your questions or provide support, but the queue time isn't bad
    • They have online documentation. It's not up to date, and likely doesn't reflect the version of software you are using, but hey... they can point to it.
    Read full review
    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Strategy
    • The graph options are not as robust as an Excel user might want.
    • The metadata layer can sometimes be slower, and it takes a long time for reports to run.
    • Viewing the data feed entered can be cumbersome at times, in terms of validation with reports.
    Incentivized
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Strategy
    I would always choose to renew MicroStrategy as long as they lead the market in features, functionality and price. The support of MicroStrategy is timely and professional, I frequently get answers to my questions within 24 hours and normally have solutions within 48 hours. Training available for MicroStrategy completely covers everything required to be able to expertly use MicroStrategy and understand data warehousing.
    Incentivized
    Read full review
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Strategy
    The standard grid reporting could look more like the styling and object used for the Import and Visual Insight products. In addition, object properties almost seem to be hidden when first using the product. It's as if they are asking the engineers to only use the presets we make available...and, these presets are 10+ years old. On the positive side, Microstrategy seems to be the only product, not named Cognos, which can scale to Big Data. The product is "hackable" via the SDK or tricking the Intelligence Server to do uncommon things. The Microstrategy development team also seems to be very involved with their OEM partners; especially when it comes to features and enhancements. A large majority of the improvements we suggested have made it into the product or on the roadmap for future enhancements. Only suckas fall for the shiny objects from most other vendors; Microstrategy is really the only choice for Enterprise BI.
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    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
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    Strategy
    I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
    Incentivized
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    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Strategy
    Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
    Incentivized
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    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
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    Strategy
    Good user community. Support team is available if you are under AMC. You get decent support after raising the support ticket. If it is product bug they will inform you and let you know which patch will resolve the same.
    Incentivized
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    Online Training
    Intuit
    No answers on this topic
    Strategy
    I have attended many trainings offered by MicroStrategy; both distance and in-person training. I earned my CRD (Certified Report Developer) certification via the online training. I found the training to be well organized and concise. Overall I will definitely continue to increase my knowledge with MicroStrategy via the online training offering.
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    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
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    Strategy
    We measured following KPI for the success
    • Increase in Business Feeds Loads
    • Reduction in Controllers Manual Work.
    • Conversion of Manual Work into Systematic Workflows.
    • Increase in Customer Spend
    • Reduction in Service costs
    • Reduction in time-to-market for new campaigns
    • Increase in cross sell and Up sell
    • Error reduction in customer Identification
    • Existing client retained
    Incentivized
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    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
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    Strategy
    Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and then you have 20 versions of the truth. A enterprise data warehouse and MicroStrategy's Visual Insight is a better method.
    Incentivized
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    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
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    Strategy
    This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
    Incentivized
    Read full review
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
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    Strategy
    • MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
    • By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
    • We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.
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    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.