Mailchimp vs. Novi Survey

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Novi Survey
Score 8.0 out of 10
N/A
Novi Survey offers both a hosted cloud deployment and an on-premise installable survey software for businesses of any size.N/A
Pricing
MailchimpNovi Survey
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MailchimpNovi Survey
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
MailchimpNovi Survey
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
476 Ratings
4% above category average
Novi Survey
-
Ratings
WYSIWYG email editor8.1441 Ratings00 Ratings
Dynamic content7.8424 Ratings00 Ratings
Ability to test dynamic content7.8405 Ratings00 Ratings
Landing pages7.5327 Ratings00 Ratings
A/B testing8.0358 Ratings00 Ratings
Mobile optimization8.1435 Ratings00 Ratings
Email deliverability reporting8.5463 Ratings00 Ratings
List management8.1463 Ratings00 Ratings
Triggered drip sequences7.8320 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
16% above category average
Novi Survey
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
51 Ratings
6% above category average
Novi Survey
-
Ratings
Calendaring8.446 Ratings00 Ratings
Event/webinar marketing7.836 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.1
45 Ratings
7% above category average
Novi Survey
-
Ratings
Social sharing and campaigns8.243 Ratings00 Ratings
Social profile integration8.036 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.6
461 Ratings
2% above category average
Novi Survey
-
Ratings
Dashboards7.7124 Ratings00 Ratings
Standard reports8.0459 Ratings00 Ratings
Custom reports7.250 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.4
45 Ratings
2% below category average
Novi Survey
-
Ratings
API7.833 Ratings00 Ratings
Role-based workflow & approvals6.57 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.421 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.618 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.640 Ratings00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Mailchimp
-
Ratings
Novi Survey
6.3
1 Ratings
22% below category average
Survey templates00 Ratings6.01 Ratings
Themes00 Ratings6.01 Ratings
Custom logo/branding00 Ratings7.01 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Mailchimp
-
Ratings
Novi Survey
8.7
1 Ratings
1% above category average
Changes to live survey00 Ratings9.01 Ratings
Question design help00 Ratings9.01 Ratings
Multiple question types00 Ratings8.01 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Mailchimp
-
Ratings
Novi Survey
9.0
1 Ratings
9% above category average
Survey logic flexibility00 Ratings9.01 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Mailchimp
-
Ratings
Novi Survey
8.6
1 Ratings
5% above category average
Response tracking00 Ratings9.01 Ratings
Data export00 Ratings9.01 Ratings
Standard reports00 Ratings9.01 Ratings
Custom reports00 Ratings9.01 Ratings
Analytics00 Ratings7.01 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Mailchimp
-
Ratings
Novi Survey
8.0
1 Ratings
8% below category average
Access controls00 Ratings8.01 Ratings
Compliance00 Ratings8.01 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Mailchimp
-
Ratings
Novi Survey
7.0
1 Ratings
16% below category average
Respondent restrictions00 Ratings7.01 Ratings
Best Alternatives
MailchimpNovi Survey
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Square 9 Softworks
Square 9 Softworks
Score 9.9 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Medallia
Medallia
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailchimpNovi Survey
Likelihood to Recommend
8.0
(500 ratings)
8.0
(1 ratings)
Likelihood to Renew
8.5
(51 ratings)
-
(0 ratings)
Usability
8.4
(373 ratings)
-
(0 ratings)
Availability
9.5
(6 ratings)
-
(0 ratings)
Performance
9.0
(7 ratings)
-
(0 ratings)
Support Rating
7.9
(15 ratings)
-
(0 ratings)
Implementation Rating
7.5
(22 ratings)
-
(0 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpNovi Survey
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
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Novi Survey
Novi Survey works really well as a cost-effective option for companies looking to provide surveys and polls to a larger audience. The cost helps provide a great incentive for users to learn the (more complicated) service and save previous templates to save time in the future. The platform enables users the opportunity to export survey / poll results to other formats (such as excel) and quantify the data more effectively. The platform does struggle in immediate availability for users - as there is a larger learning curve compared to other options out in the market. So, if one is looking for immediate speed and accessibility to a platform, they may want to look for another option. However, if there is a dedicated user who is willing to train and improve, then this may be the platform for you.
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Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Novi Survey
  • Novi Survey does a fantastic job of allowing users to create nearly unlimited templates for future use.
  • The tool allows users to create surveys that work well for a variety of platforms including mobile applications
  • The platform is extremely cost-effective. My company is extremely large and the average per-user cost is incredibly efficient
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Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Novi Survey
  • The user-interface of Novi Survey is rather dated. There are many other survey tools that look more up to date.
  • One has to spend a significantly larger amount of time in order to create surveys. The platform is much more manual than others.
  • There is a lack of pre-made templates that can help new users out - especially among most standard types of surveys.
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Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Novi Survey
No answers on this topic
Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Novi Survey
No answers on this topic
Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Novi Survey
No answers on this topic
Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Novi Survey
No answers on this topic
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Novi Survey
No answers on this topic
Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Novi Survey
No answers on this topic
Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Novi Survey
My company decided on primarily using Novi Survey based on the affordable rate for a large organization. Novi Survey is a quality survey / poll builder that aims for the more manual user. The platform works well in a variety of contexts and has plenty of options to help differentiate and brand your material appropriately. Novi Survey does not have all the bells and whistles directly out of the box but offers a toolkit fit for creating quality content and efficiently extracting the results.
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Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Novi Survey
No answers on this topic
Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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Novi Survey
  • Effective survey tool for an affordable price
  • Learning the platform has increased end-user knowledge about survey logic
  • Novi Survey offers compatibility between both desktop and mobile platforms - increasing accessibility for responses
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ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.