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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Planable

    Score8.5 out of 10
    N/APlanable is a social media management tool built around content collaboration and approvals. It covers planning, creation, feedback, approval, scheduling, publishing, community management, analytics, competitor benchmarking, and social listening in one workspace. Drafts render as exact previews of the finished post, feedback is left on the content itself rather than in a separate thread, and approval requirements are set per workspace. Planable was founded in 2016 and is used…

    $39

    per month per workspace

    Pricing
    Intuit MailchimpPlanable
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Basic
    $39
    per month per workspace
    Pro
    $59
    per month per workspace
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    Intuit MailchimpPlanable
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Planable is priced per workspace, not per seat. Each workspace holds one brand or client, and every plan includes unlimited users: collaborators, reviewers, and clients can be added without increasing cost. Organizations scale by adding workspaces rather than licenses. Annual billing includes two months free on all plans and add-ons. Free trial 50 posts, with no time limit and no credit card required. The allowance is a total, not a monthly reset, so the trial ends when the 50th post is created rather than on a fixed date. X (Twitter) publishing is not available during the trial. The Analytics, Social Inbox, and Social Listening add-ons carry separate 30-day free trials on paid plans. Basic — $39 per workspace per month Entry plan for small teams with straightforward review needs. 60 posts per workspace per month 4 social pages per workspace Unlimited users 2 approval types: none and optional Feed and Calendar views 3 campaigns per workspace 10GB media storage 13 months of published post storage MCP connector included Optional approval means a post can be approved but does not have to be before it publishes. Teams that need publishing blocked until sign-off require Pro. Pro — $59 per workspace per month Most common plan for agencies and in-house teams running client or stakeholder approval. Everything in Basic, plus: 150 posts per workspace per month 10 social pages per workspace Required approval, in addition to none and optional — content cannot be scheduled or published until at least one approver signs off Grid view, in addition to Feed and Calendar 10 campaigns per workspace 50GB media storage Public API access Chat support Enterprise — custom pricing For organizations with formal review chains, multiple brands, or procurement and security requirements. Everything in Pro, plus: Unlimited posts Multi-level approvals: sequential stages with designated approvers at each one List view, in addition to Feed, Calendar, and Grid Unlimited campaigns 100GB media storage 24 months of published post storage SSO Dedicated account manager and priority support Payment by bank or wire transfer Add-Ons Add-ons are priced per workspace and available on any plan, including Basic. They are enabled per workspace rather than account-wide, so an agency can run Analytics on client workspaces that pay for reporting without buying it across the board. Analytics — $14 per workspace per month, or $140 per year. Cross-channel performance data, audience insights, custom reports, and Competitor Analytics. 30-day free trial. Social Inbox — $9 per workspace per month, or $90 per year. Comments and direct messages from connected channels in one inbox, with AI reply drafting. 30-day free trial. Social Listening — $99 per workspace per month, or $990 per year. Brand, competitor, and topic monitoring across eight sources with sentiment analysis and alerts. Includes 1 brand keyword, 3 topic keywords, and 3 competitor keywords per workspace. 30-day free trial. What drives cost Three variables determine spend: the number of workspaces, the monthly post volume per workspace, and which add-ons are enabled per workspace. Team size does not affect price on any plan. Planable also offers bundled discounts with SE Ranking for SEO and SE Visible for AI search visibility.
    More Pricing Information
    Community Pulse
    Intuit MailchimpPlanable
    Considered Both Products
    Intuit
    No answer on this topic
    Planable
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    No answers on this topic
    Features
    Intuit MailchimpPlanable
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and Planable
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    5% above category average
    Planable
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and Planable
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Planable
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and Planable
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Planable
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and Planable
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Planable
    -
    Ratings
    Social sharing and campaigns8.3116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and Planable
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Planable
    -
    Ratings
    Dashboards8.6229 Ratings00 Ratings
    Standard reports8.6560 Ratings00 Ratings
    Custom reports7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and Planable
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    Planable
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Intuit Mailchimp and Planable
    Feature
    Intuit Mailchimp
    -
    Ratings
    Planable
    10.0
    1 Ratings
    20% above category average
    Content planning and scheduling00 Ratings10.01 Ratings
    Content optimization00 Ratings10.01 Ratings
    Workflow management00 Ratings10.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Intuit Mailchimp and Planable
    Feature
    Intuit Mailchimp
    -
    Ratings
    Planable
    10.0
    1 Ratings
    18% above category average
    Twitter00 Ratings10.01 Ratings
    Facebook00 Ratings10.01 Ratings
    LinkedIn00 Ratings10.01 Ratings
    Google+00 Ratings10.01 Ratings
    Instagram00 Ratings10.01 Ratings
    Pinterest00 Ratings10.01 Ratings
    Account management
    Comparison of Account management features of Intuit Mailchimp and Planable
    Feature
    Intuit Mailchimp
    -
    Ratings
    Planable
    10.0
    1 Ratings
    23% above category average
    Mobile access00 Ratings10.01 Ratings
    Best Alternatives
    Intuit MailchimpPlanable
    Small Businesses
    Vbout
    Score9.9 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpPlanable
    Likelihood to Recommend
    8.7
    (608 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (477 ratings)
    8.0
    (1 ratings)
    Availability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (20 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Intuit MailchimpPlanable
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Planable
    It needs the ability to save hashtags. Some of the other tools offer this, so I emailed Planable and asked them to consider adding it.
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Planable
    • Plan posts on multiple platforms at once
    • Approval workflow
    Read full review
    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Planable
    • Add hashtags in the tool so you can save them for future use
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Planable
    No answers on this topic
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Planable
    It does what you need, but could have a bit more features for the price. $30 a month just to post things on Facebook or Instagram is a bit steep, given that that's all you can do.
    Read full review
    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Planable
    No answers on this topic
    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Planable
    No answers on this topic
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Planable
    Emailed them a month ago to add hashtags, but they didn't add the functionality yet. Given that the product has stayed exactly the same since, I'm guessing the developers don't want to add this feature so I give the support a rating of 1.
    Read full review
    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    Planable
    No answers on this topic
    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    Planable
    Cheaper, however, Kontentino does have the ability to save hashtags.
    Read full review
    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    Planable
    No answers on this topic
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    Planable
    • Ability to post on any social media platform with 1 click. It adjusts the layout for you, pictures, adding action buttons, etc.
    Read full review
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    Planable Screenshots

    Screenshot of Planable weekly content calendar in grid view showing scheduled posts with images, times, and platforms.Screenshot of Facebook analytics dashboard in Planable with follower growth, post count, impressions, and engagement trends.Screenshot of Planable interface showing comment thread with suggestions on a social media post draft for team collaboration.Screenshot of Approval settings panel in Planable showing user roles, toggle switches, and auto-scheduling option.Screenshot of Planable workspace permissions view showing team and client roles with customizable access for content collaboration.Screenshot of Track brand mentions and sentiment in one social listening dashboard.