What users are saying about
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Top Rated
1669 Ratings
6 Ratings

Mailchimp

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Top Rated
1669 Ratings
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Score 8.3 out of 101
6 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Mailchimp

Mailchimp is absolutely ideal for corresponding with customers/clientele. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchimp does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly. Can get pricey if you have a large subscriber list (over 2,000).
Ron Rothstain profile photo

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
No photo available

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.4
Pure360
6.0
WYSIWYG email editor
Mailchimp
8.6
Pure360
8.0
Dynamic content
Mailchimp
8.1
Pure360
6.0
Ability to test dynamic content
Mailchimp
8.1
Pure360
Landing pages
Mailchimp
8.2
Pure360
A/B testing
Mailchimp
8.1
Pure360
6.0
Mobile optimization
Mailchimp
8.7
Pure360
5.0
Email deliverability
Mailchimp
9.0
Pure360
6.0
List management
Mailchimp
8.7
Pure360
5.0
Triggered drip sequences
Mailchimp
8.0
Pure360

Lead Management

Mailchimp
10.0
Pure360
Lead nurturing
Mailchimp
10.0
Pure360
Lead scoring and grading
Mailchimp
10.0
Pure360
Data quality management
Mailchimp
10.0
Pure360
Automated sales alerts and tasks
Mailchimp
10.0
Pure360

Campaign Management

Mailchimp
10.0
Pure360
Calendaring
Mailchimp
10.0
Pure360
Event/webinar marketing
Mailchimp
10.0
Pure360

Social Media Marketing

Mailchimp
10.0
Pure360
Social sharing and campaigns
Mailchimp
10.0
Pure360
Social profile integration
Mailchimp
10.0
Pure360

Reporting & Analytics

Mailchimp
8.4
Pure360
7.7
Dashboards
Mailchimp
8.0
Pure360
9.0
Standard reports
Mailchimp
8.5
Pure360
8.0
Custom reports
Mailchimp
8.5
Pure360
6.0

Platform & Infrastructure

Mailchimp
10.0
Pure360
API
Mailchimp
10.0
Pure360
Role-based workflow & approvals
Mailchimp
10.0
Pure360
Customizability
Mailchimp
10.0
Pure360
Integration with Salesforce.com
Mailchimp
10.0
Pure360
Integration with Microsoft Dynamics CRM
Mailchimp
10.0
Pure360
Integration with SugarCRM
Mailchimp
10.0
Pure360

Pros

Mailchimp

  • Sending email campaigns. It's extremely easy and efficient to create campaigns with templates or on your own, and repeat those campaigns so you don't have to recreate them every time.
  • Customer service. They actually only have chat and email support, but I've utilized the chat function numerous times and rarely waited more than a few minutes. Everyone I've chatted with has been extremely competent and a few folks actually went into my campaigns and helped me create them.
  • Analytics. It's very important to have the open and click rates of campaigns, and you can download the list of people who opened your campaigns and what links they clicked, and which links.
Jason Carlage profile photo

Pure360

  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
No photo available

Cons

Mailchimp

  • Segmenting lists can be difficult if you want to send an email in batches for a particularly long contact list.
  • It gets very expensive when you move to the higher subscriber plans.
  • We've never needed to contact support, but if we did its all done via email and web-chat. There is no phone number, which could be inconvenient.
Fredrick Doss, M.A. profile photo

Pure360

  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
No photo available

Likelihood to Renew

Mailchimp

Mailchimp 9.2
Based on 20 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins profile photo

Pure360

No score
No answers yet
No answers on this topic

Usability

Mailchimp

Mailchimp 9.5
Based on 9 answers
Ease of use, quick setup, and the drag and drop technology. The software as a whole is pretty easy to use and has lots of templates that make the setup even faster. There isn't much complicated about Mailchimp that would require someone to have technical knowledge or extensive training
Ben Caplan profile photo

Pure360

No score
No answers yet
No answers on this topic

Performance

Mailchimp

Mailchimp 10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Pure360

No score
No answers yet
No answers on this topic

Support

Mailchimp

Mailchimp 10.0
Based on 8 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Pure360

No score
No answers yet
No answers on this topic

Implementation

Mailchimp

Mailchimp 9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Pure360

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailchimp

Mailchimp was the most commonly used mail management software when I started to look, and was the first one I tried out. I used to use Outlook and manage my contacts independently, but this became quite difficult to do well, and the software has taken a lot of the actual management difficulties away from this.
Daniel Morse profile photo

Pure360

No answers on this topic

Return on Investment

Mailchimp

  • It has been an easy way for the organization to reach its customers and the software does not have negative impacts on the business
  • As a small organization, it is cheap to use Mailchimp because there is no overhead costs involved
  • With Mailchimp, our emails are very professional
Faith Mutheu profile photo

Pure360

  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
No photo available

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pure360

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Mailchimp
8.7
Pure360
4.0

Likelihood to Renew

Mailchimp
9.2
Pure360

Usability

Mailchimp
9.5
Pure360

Performance

Mailchimp
10.0
Pure360

Support

Mailchimp
10.0
Pure360

Implementation

Mailchimp
9.0
Pure360

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