Intuit Mailchimp vs. Rally Software

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Rally Software
Score 7.7 out of 10
N/A
Rally Software headquartered in Boulder, Colorado developed the Rally agile software development / ALM platform which was acquired by CA Technologies and rebranded as CA Agile Central. After CA's acquisition by Broadcom the software was once again rebranded as Rally.N/A
Pricing
Intuit MailchimpRally Software
Editions & Modules
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
No answers on this topic
Offerings
Pricing Offerings
Intuit MailchimpRally Software
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Intuit MailchimpRally Software
Features
Intuit MailchimpRally Software
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Intuit Mailchimp
8.1
577 Ratings
6% above category average
Rally Software
-
Ratings
WYSIWYG email editor8.3529 Ratings00 Ratings
Dynamic content8.0511 Ratings00 Ratings
Ability to test dynamic content8.0491 Ratings00 Ratings
Landing pages8.2397 Ratings00 Ratings
A/B testing7.7427 Ratings00 Ratings
Mobile optimization8.1527 Ratings00 Ratings
Email deliverability reporting8.6560 Ratings00 Ratings
List management8.2556 Ratings00 Ratings
Triggered drip sequences7.9379 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Intuit Mailchimp
8.9
69 Ratings
13% above category average
Rally Software
-
Ratings
Lead nurturing automation7.460 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management8.266 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Intuit Mailchimp
8.0
120 Ratings
8% above category average
Rally Software
-
Ratings
Calendaring7.648 Ratings00 Ratings
Event/webinar marketing8.5106 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Intuit Mailchimp
8.2
117 Ratings
11% above category average
Rally Software
-
Ratings
Social sharing and campaigns8.2109 Ratings00 Ratings
Social profile integration8.1102 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Intuit Mailchimp
8.3
557 Ratings
12% above category average
Rally Software
-
Ratings
Dashboards8.5221 Ratings00 Ratings
Standard reports8.5552 Ratings00 Ratings
Custom reports7.8122 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Intuit Mailchimp
7.7
125 Ratings
3% above category average
Rally Software
-
Ratings
API7.8100 Ratings00 Ratings
Role-based workflow & approvals8.165 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.451 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.144 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations8.0103 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Intuit Mailchimp
-
Ratings
Rally Software
7.8
4 Ratings
4% above category average
Task Management00 Ratings8.84 Ratings
Resource Management00 Ratings8.04 Ratings
Gantt Charts00 Ratings7.04 Ratings
Scheduling00 Ratings8.84 Ratings
Support for Agile Methodology00 Ratings8.84 Ratings
Support for Waterfall Methodology00 Ratings7.84 Ratings
Document Management00 Ratings7.34 Ratings
Email integration00 Ratings8.54 Ratings
Mobile Access00 Ratings7.03 Ratings
Timesheet Tracking00 Ratings7.33 Ratings
Change request and Case Management00 Ratings6.73 Ratings
Budget and Expense Management00 Ratings8.33 Ratings
Search00 Ratings7.34 Ratings
Visual planning tools00 Ratings8.04 Ratings
Agile Development
Comparison of Agile Development features of Product A and Product B
Intuit Mailchimp
-
Ratings
Rally Software
7.3
4 Ratings
7% below category average
DevOps Tool Integrations00 Ratings6.33 Ratings
Code Review00 Ratings6.01 Ratings
Code Collaboration00 Ratings8.01 Ratings
Velocity Calculation00 Ratings7.84 Ratings
Dependencies and Blockers00 Ratings8.34 Ratings
Best Alternatives
Intuit MailchimpRally Software
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
GitLab
GitLab
Score 8.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Planview AgilePlace
Planview AgilePlace
Score 8.4 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Planview AgilePlace
Planview AgilePlace
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Intuit MailchimpRally Software
Likelihood to Recommend
8.6
(565 ratings)
8.7
(20 ratings)
Likelihood to Renew
10.0
(53 ratings)
9.0
(4 ratings)
Usability
8.5
(434 ratings)
8.0
(8 ratings)
Availability
9.5
(6 ratings)
10.0
(1 ratings)
Performance
8.9
(7 ratings)
7.0
(1 ratings)
Support Rating
8.9
(19 ratings)
5.7
(5 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
Implementation Rating
7.4
(22 ratings)
8.0
(2 ratings)
Configurability
10.0
(2 ratings)
7.0
(1 ratings)
Ease of integration
8.0
(4 ratings)
7.0
(1 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
Intuit MailchimpRally Software
Likelihood to Recommend
Intuit
For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API.
Read full review
Broadcom
Rally Software is well suited for large Agile or scrum teams who do sprints and it helps managing sprints and backlogs. It is well suited for organizations who want visibility into work being done and progress. Suitable for tracking is user stories, defects and release planning. Works well with CI CD too. It would not be suitable for small teams or startups. For teams that don't use agile. Teams who want lightweight tools like Jira. Companies with a limited budget.
Read full review
Pros
Intuit
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Broadcom
  • There are dashboards that provide friendly and useful metrics at the team, program and portfolio levels which help get an easy and quick visual representation of what's going on.
  • Story management made easier, It offers a quick way of quickly entering a number of user stories without losing the overview, by just typing the title and selecting a few attributes directly in the overview screen.
  • Sprint management is seamless in CA Agile Central . It allows you to drag stories from the backlog to the sprints and back again. When a story is dragged into an sprint, it automatically checks the velocity for that sprint and indicates how many more story points can be chipped in. No more manual checking needed by scrum master with respect to allocation and team velocity.
  • Though CA Agile Central has many inbuilt apps, but it also has an App-SDK that allows you to build free app extensions using JavaScript and HTML. So, as per their needs, teams can customize & build various apps & dashboards.
  • Dashboard is an awesome feature which allows you to select and drag panels with all kinds of graphical information about the current sprints and releases.
  • It offers tremendous support for scaled Agile & almost all scaling frameworks are supported specifically tuned to SAFe .
  • CA Agile Central includes several applications but it also integrates well with Jira, Confluence, Jenkins, Eclipse, Subversion, IBM, HP, Salesforce.com and many other products to allow users to organize projects to their specifications. So you can still use Jira at a team level & CA Agile Central at the program & portfolio level for efficient tracking & management.
  • The custom tags are very helpful in segregating the user stories based on the project needs. Even though it's a very small feature, it is very effective ( you will realize why specifically if you are using Jira).
  • CA Central Agile enables agile delivery with ease and provides comprehensive features to track time-boxes, Work In Progress items of the forecast increments.
  • Backlog management is hassle free since you can either drag and drop your user stories to the desired position on the backlog, or change a setting and manually enter priorities as a number.
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Cons
Intuit
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
Read full review
Broadcom
  • User management is pretty basic and could be better. For example more filters and reports and more ability to do mass updates.
  • The report generator is very, very basic and is not WYSIWYG. It has limited filters to generate reports. Often a Scrum master will need to export data to Excel or a tool like Crystal Reports to get enhanced reporting capability.
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Likelihood to Renew
Intuit
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Broadcom
  • To keep connecting my people, platform, and process for faster, smarter, better results.
  • Making the right contribution to the community. Use Agile and Lean processes to manage the work of your team.
  • Once you have tasted the positive result with Rally Software, you don't want to give up and come back to the old school of development pain any more.
Read full review
Usability
Intuit
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
Read full review
Broadcom
Great UI, recent refresh was terrific. Great graphs and metrics, inline editing for updates, and a multitude of views on sprint progress make for a great team collaboration experience. There is also an active community and forums so that if you do need help, it is readily available
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Reliability and Availability
Intuit
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Broadcom
Don’t recall ever being unavailable.
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Performance
Intuit
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Broadcom
The screens render relatively quickly but many actions that you would expect to require a single click require multiple clicks and pop-up windows. The extra windows and clicks make the product feel ponderous.
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Support Rating
Intuit
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Broadcom
I've had to use support only one time and my issue was eventually resolved but not because of my ticket--because others complained about the functionality taken away so they brought it back. My ticket was never answered or addressed. So I can't really say much for the support factor for Rally.
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Online Training
Intuit
No answers on this topic
Broadcom
It more or less confirmed that we are using it the way they had in mind. We were hoping for a epiphany in terms of how we could use it better.

They also want to be a go to source for agile processes and have an online resource center. It’s not that great but had a couple of nuggets. It hasn’t really helped us too much and we are not too far off from the classical interpretation of agile.

I would recommend training, in particular for organizations that multiple on-going projects. The product seems optimized for larger, more complex teams and getting proper training on how to configure, administer and use the system would be beneficial
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Implementation Rating
Intuit
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Broadcom
Implementation of RALLY services and program satisfaction among various group,... 1) Dev Outcomes: How were our resiliencies, development, learning & practitioners “make them do the work,” but that they ask you to do it “in a way like before. 2) The Ops group: Just wish to make sure any change won't break current production envirements All the stake holders has to be on the same page
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Alternatives Considered
Intuit
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
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Broadcom
Rally and Asana have comparable features and are both valuable project management tools, but Asana's user interface is well-organized and highly intuitive. It's easy to add tasks and collaborators, edit due dates, indicate progress on tasks, close out projects, etc. However, Rally's interface is somewhat cluttered and difficult to navigate. My team ended up choosing Asana over Rally due to these concerns.
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Scalability
Intuit
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Broadcom
No answers on this topic
Return on Investment
Intuit
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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Broadcom
  • it helped organizing many of the processes management use to communicate tasks with engineers, and provided detailed charts on the speed/blockage during any iteration
  • with time Rally became the main tool we used to track and report tasks/defects in our projects, but frequent service outages made it very hard to continue consider as a reliable solution
  • too much features is good, but for engineers a few features (User Stories section, iterations, defects, and Kanban boards) are necessary and the rest is just noise
  • Kanban board support is lacking
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ScreenShots

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.