Intuit Mailchimp vs. Snowflake

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
Snowflake
Score 8.7 out of 10
N/A
The Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.N/A
Pricing
Intuit MailchimpSnowflake
Editions & Modules
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
No answers on this topic
Offerings
Pricing Offerings
Intuit MailchimpSnowflake
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Intuit MailchimpSnowflake
Considered Both Products
Intuit Mailchimp
Chose Intuit Mailchimp
More options and functionality
Chose Intuit Mailchimp
Mailchimp has the best deliverability of all the email marketing software I've used, and the most customizable design features.
Chose Intuit Mailchimp
These platforms have feature sets that are much better suited to B2B marketing than Intuit Mailchimp. In particular, the journey builders seem much better suited to long and complex business-to-business buying cycles like ours.
Chose Intuit Mailchimp
Intuit Mailchimp was far superior than Constant Contact. Also it was more affordable.

Afterwards, Intuit Mailchimp could not keep up with a full CRM like Highlevel.
Chose Intuit Mailchimp
When we switched long time ago from Constant Contact it was because Mailchimp demonstrated more innovative features to be adapted in our communications. At that time Constant Contact it was too limited and it was constructed mainly to send bulk emails. So when we saw what …
Chose Intuit Mailchimp
In some cases, Intuit Mailchimp is more user-friendly than some of these platforms. However, Intuit Mailchimp has been the most consistent. For example, some of these brands were acquired by larger companies and drastically changed their pricing models and offerings without …
Chose Intuit Mailchimp
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was …
Chose Intuit Mailchimp
We did not select this as we are happy with Intuit Mailchimp and this platform did not seem to be an upgrade for us.
Chose Intuit Mailchimp
Mailchimp is the gold standard currently for email campaigns.
Chose Intuit Mailchimp
The pricing and features for Mailchimp beat constant contact hands-down.
Chose Intuit Mailchimp
Intuit Mailchimp is more affordable, scalable for all team sizes, has a shorter SMS registration approval timeframe, integrates with more platforms, and doesn't require training to get started.
Chose Intuit Mailchimp
Mailchimp's email marketing is vastly superior to Bloomerang CRM or Fundraising (formerly Qgiv) but Mailchimp will integrate seemlessly to Bloomerang, so every email sent to a constituent will be recorded as a transaction. The email design blocks are much cleaner and easier to …
Chose Intuit Mailchimp
Constant Contact was overpriced and Action Network worked poorly.
Chose Intuit Mailchimp
It's been years since I used Hootsuite and I used it to schedule posts on our social media channels. I do not need to use Intuit Mailchimp for this.
Chose Intuit Mailchimp
I think it’s so much nicer than Active Campaign on every level.
Chose Intuit Mailchimp
We went back to Flodesk due to their services being much more cost effective. We send emails to tens of thousands of people at a time, and we only pay $35/month for Flodesk
Chose Intuit Mailchimp
I used constant contact years ago like 15-20... so Im unusre, I did not take the time to learn Intuit Mailchimp I hired someone.
Chose Intuit Mailchimp
The user functionally is way better but we keep them on our list of CRM items due to the call features.
Chose Intuit Mailchimp
We ended up going with Intuit Mailchimp because of the templates and the pricing. While we didn’t actually use Constant Contact, just looking through it, Intuit Mailchimp seems much easier to use as well.
Chose Intuit Mailchimp
My business was not allowed on other SMS services. The ridiculous rules the others have to deal with make it difficult to send anything for tactical training. It is used by many other businesses I know, so it seemed trustworthy. I don't like using services I have never heard of.
Chose Intuit Mailchimp
We do not use other programs and have not used other programs for this.
Snowflake
Chose Snowflake
We use these tools for applications they are better suited for vs a Snowflake. For e.g. MS Fabric has powerful agentic AI capabilities; Redshift is our go to choice for the TMT vertical within the organization and Databricks is the default choice for AI/ML applications.
Chose Snowflake
Snowflake provides various features, such as integration with Python using Snowpark. The reporting feature that caters to your small reporting needs is Snowsight. The Snowflake data marketplace is where you can get multiple data for free and even some of the data which you can …
Chose Snowflake
These are comparable products that can make sense depending on the specific needs of your organization. All are certainly serviceable and have varying pros and cons. Snowflake seems to provide the greatest degree of flexibility and easy scalability as new data gets brought into …
Chose Snowflake
Snowflake stacks up well against many of the other players in the space. We used Teradata before and it seems to perform better.
Chose Snowflake
We needed scalability and a new way of organizing our data; Snowflake allowed us to have a clearer view of our data warehouses and schemas. Snowflake is also way superior in terms of speed and quick insights from the raw data you query, which is very valuable to us.
Chose Snowflake
Snowflake has an attractive pricing model with auto-suspend and auto-resume and pay per use. AWS Redshift requires higher administrative efforts to maintain and scale the platform whereas with Snowflake those admin tasks are not needed or automatically taken care of.
Chose Snowflake
Cloud -Native architecture, Separation of Storage and Compute provides flexibility, Scalable Compute, Cost and Data Security
Chose Snowflake
We had a MS SQL server with over 2 TB of ram & 51 processors that we were using, that could no longer handle our workload. Snowflake can handle 3 times that workload with ease and efficiency.
Chose Snowflake
Snowflake is much faster and easier to write queries and pull data. But the visualization part of Snowflake is not as good as them. Also, Snowflake only supports SQL queries but not python or other languages. So basically Snowflake is the expert in its field but not suitable …
Chose Snowflake
We particularly liked Snowflake's security model as well as its unique storage (whereby everything is essentially a pointer to immutable micro-partitions, which is the key behind its zero-copy cloning, its secure sharing, its time travel, etc.). and also how it separates …
Chose Snowflake
While Snowflake is more open to cloud eco system, SAP integrated well with SAP eco system products like SAP ECC or SAP S/4. So for people who have invested heavily in SAP eco system including SAP ECC or S/4, it makes sense to go with SAP DWC which is also evolving very rapidly. …
Chose Snowflake
In my opinion, the other tools have similar and some different features; however, when I ran proof of technologies between Synapse and Snowflake. Snowflake did things better or just had functionality that the other tools did not. One that stuck out at the time was scale up …
Chose Snowflake
Each of the other solutions were cloud vendor specific, Snowflake can ride on either Amazon Web Services, Microsoft Azure, or Google Cloud. The fact that they are ANSI-sql compliant and have an effective means of offloading data makes them portable and easy to sell to teams …
Chose Snowflake
Azure and Snowflake compared very similarly, but Snowflake provided more options to integrate and connect with tools/companies that were not partners. It seemed to be a more flexible environment. The barrier for entry on Oracle and Google we just too complicated. In particular, …
Chose Snowflake
I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system …
Chose Snowflake
Snowflake has won the match because it is giving an excellent performance with its efficient features and reliable results. This is a totally secure program for our precious and important data.
Chose Snowflake
Our initial data warehousing solution was Treasure Data. We had issues with the costly pricing model, which would be exhorbitant if we want to hold our data in memory and query using Presto. As a result, some heavy lifting was done in Hive (managed by Treasure Data); …
Chose Snowflake
Snowflake beats these other products in every category it was rated against
Chose Snowflake
In my experience running the data management practice at InterWorks, we believe that cloud data warehouse products will eventually serve the majority of data warehousing use cases and power data analytics at most companies. Of this cohort, we believe that Snowflake is the best …
Chose Snowflake
Redshift compute and storage can be scaled up/down together (though they added some features recently, they don't quite add up). I haven't tried Avalanche or Firebolt but would love to in the near future, due to their pedigree or revolutionary billing methods.
Chose Snowflake
- Cost was the main aspect on the decision.
- Performance was in par or better compared to other tools in the market.
- Snowflake in my opinion stacks better than other tools I have used in the past.
Chose Snowflake
Accommodates future data types such as JSON and XML. Scalability is another advantage. Pay per use is beneficial for organizations like yours. Direct connectors with AWS help us to go with it. No limit on user creation and clone data not eating up extra disk space are a few …
Chose Snowflake
Since we switch from amazon redshift to Snowflake, we found Snowflake is much better than redshift in many ways, including the data integrate and data pull. However, comparing directly pull data from amazon s3, Snowflake is quite slow in terms of data pull speed and the more …
Chose Snowflake
Compared to Amazon Redshift, Snowflake is slightly easier and faster to achieve ROI but based on the user's perspective, the two tools have very little difference since both are leveraging SQL to pull data from AWS S3. Snowflake is also working with Microsoft Azure but it is …
Chose Snowflake
Our issue with Redshift was that it was very expensive. On top of that, queries were still slow and if we used more of Redshift's memory, then it would have cost even more. Snowflake is not cheap, but less costly for us. Plus, the performance was much better. Also, we got to …
Features
Intuit MailchimpSnowflake
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Intuit Mailchimp
8.1
Ratings
6% above category average
Snowflake
-
Ratings
WYSIWYG email editor8.30 Ratings00 Ratings
Dynamic content8.00 Ratings00 Ratings
Ability to test dynamic content8.00 Ratings00 Ratings
Landing pages8.30 Ratings00 Ratings
A/B testing7.70 Ratings00 Ratings
Mobile optimization8.10 Ratings00 Ratings
Email deliverability reporting8.70 Ratings00 Ratings
List management8.20 Ratings00 Ratings
Triggered drip sequences7.90 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Intuit Mailchimp
8.9
Ratings
13% above category average
Snowflake
-
Ratings
Lead nurturing automation7.40 Ratings00 Ratings
Lead scoring and grading10.00 Ratings00 Ratings
Data quality management8.30 Ratings00 Ratings
Automated sales alerts and tasks10.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Intuit Mailchimp
8.0
Ratings
8% above category average
Snowflake
-
Ratings
Calendaring7.50 Ratings00 Ratings
Event/webinar marketing8.50 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Intuit Mailchimp
8.2
Ratings
11% above category average
Snowflake
-
Ratings
Social sharing and campaigns8.20 Ratings00 Ratings
Social profile integration8.20 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Intuit Mailchimp
8.3
Ratings
12% above category average
Snowflake
-
Ratings
Dashboards8.50 Ratings00 Ratings
Standard reports8.50 Ratings00 Ratings
Custom reports7.80 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Intuit Mailchimp
7.8
Ratings
5% above category average
Snowflake
-
Ratings
API7.90 Ratings00 Ratings
Role-based workflow & approvals8.20 Ratings00 Ratings
Customizability5.60 Ratings00 Ratings
Integration with Salesforce.com8.50 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.30 Ratings00 Ratings
Integration with SugarCRM8.10 Ratings00 Ratings
Third-party software integrations8.10 Ratings00 Ratings
Best Alternatives
Intuit MailchimpSnowflake
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Google BigQuery
Google BigQuery
Score 8.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Google BigQuery
Google BigQuery
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Google BigQuery
Google BigQuery
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Intuit MailchimpSnowflake
Likelihood to Recommend
8.7
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
7.0
(0 ratings)
Usability
8.5
(0 ratings)
8.9
(0 ratings)
Availability
9.5
(0 ratings)
-
(0 ratings)
Performance
8.9
(0 ratings)
-
(0 ratings)
Support Rating
8.8
(0 ratings)
9.9
(0 ratings)
Implementation Rating
7.4
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Ease of integration
8.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.5
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Intuit MailchimpSnowflake
Likelihood to Recommend
It allows you to reach out to our customer base and discuss updates, sales, education, and much more. I am grateful to have reached out to them and to have gained brand loyalty in the process. It helps us truly connect, not just sell. I can segment my audiences and decide who I want to send communications to.
Read full review
If you need a quick query, snowflake is the way to go. It's super simple and scalable; we were struggling before with Azure, and with Snowflake, everything runs smoothly, and we have more control over our schemas and warehouses. Snowflake, in my opinion, is the next step when you want to scale your business and manage data. If your company is still small, there may be cheaper options.
Read full review
Pros
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
  • Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
  • Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
  • Snowflake manages concurrency better in our trials than other premium competitors
  • Snowflake has little to no setup and ramp up time
  • Snowflake offers online training for various employee types
Read full review
Cons
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
Read full review
  • Add constraints for views and not just for tables
  • Do not force customers to renew for same or higher amount to avoid loosing unused credits. Already paid credits should not expire (at least within a reasonable time frame), independent of renewal deal size.
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Likelihood to Renew
We love the product. One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received. They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users. I would be surprised if anyone reacted negatively to the change.
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SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
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Usability
It's very easy to use - I could quickly explain how to use Mailchimp to someone not in marketing and feel confident they'd be able to use basic skills to figure it out. Plus, we use it beyond just email marketing now for subscriber welcomes, forms, and nurture sequences.
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The interface is similar to other SQL query systems I've used and is fairly easy to use. My only complaint is the syntax issues. Another thing is that the error messages are not always the easiest thing to understand, especially when you incorporate temp tables. Some of that is to be expected with any new database.
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Reliability and Availability
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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No answers on this topic
Performance
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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No answers on this topic
Support Rating
Any time we needed their help or support they responded promptly, friendly, and straightforwardly. It's a great feature to have multi-language support as we are a diverse team, and anyone can reach out to receive help. We've always solved our inquires
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We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
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Implementation Rating
I am little satisfied with the MailChimp implementation process, since although it has been a bit complicated and we have had various complications that tried to affect our performance, with a little general effort, we take full advantage and currently It is out main marketing and advertising campaign platform.
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No answers on this topic
Alternatives Considered
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
Read full review
Snowflake provides various features, such as integration with Python using Snowpark. The reporting feature that caters to your small reporting needs is Snowsight. The Snowflake data marketplace is where you can get multiple data for free and even some of the data which you can buy according to your needs. And the integration options with various tools like Sigma are add-ons.
Read full review
Scalability
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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No answers on this topic
Return on Investment
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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  • With separate compute and storage feature, the queries get executed quickly and it improves our overall productivity.
  • Earlier we were using a different product for analytical purposes, but with Snowflake's in-built analytical feature we are now able to save money.
  • Snowflake is cost efficient, features like auto suspend for compute resources helped to control the costs.
Read full review
ScreenShots

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Snowflake Screenshots

Screenshot of Snowflake Installation