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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    TARGIT

    Score7.6 out of 10
    N/ATARGIT Decision Suite is a business intelligence (BI) and analytics platform used to automate reporting, boost operational visibility, and give teams insights that support data-driven decisions. The solution combines data from multiple source systems, including enterprise resource planning (ERP) software, customer relationship management (CRM) platforms, and all other data sources to give organizations a complete picture of their operations. …N/A
    Pricing
    Intuit MailchimpTARGIT
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Intuit MailchimpTARGIT
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Intuit MailchimpTARGIT
    Considered Both Products
    Intuit
    No answer on this topic
    TARGIT
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    No answers on this topic
    Features
    Intuit MailchimpTARGIT
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    4% above category average
    TARGIT
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    TARGIT
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    TARGIT
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    TARGIT
    -
    Ratings
    Social sharing and campaigns8.3116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    TARGIT
    -
    Ratings
    Dashboards8.6229 Ratings00 Ratings
    Standard reports8.6560 Ratings00 Ratings
    Custom reports7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    TARGIT
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    -
    Ratings
    TARGIT
    8.3
    7 Ratings
    2% above category average
    Pixel Perfect reports00 Ratings9.06 Ratings
    Customizable dashboards00 Ratings9.07 Ratings
    Report Formatting Templates00 Ratings7.04 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    -
    Ratings
    TARGIT
    6.0
    8 Ratings
    29% below category average
    Drill-down analysis00 Ratings7.08 Ratings
    Formatting capabilities00 Ratings8.07 Ratings
    Integration with R or other statistical packages00 Ratings2.03 Ratings
    Report sharing and collaboration00 Ratings7.06 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    -
    Ratings
    TARGIT
    5.0
    7 Ratings
    49% below category average
    Publish to Web00 Ratings5.05 Ratings
    Publish to PDF00 Ratings5.07 Ratings
    Report Versioning00 Ratings5.05 Ratings
    Report Delivery Scheduling00 Ratings5.05 Ratings
    Delivery to Remote Servers00 Ratings5.04 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    -
    Ratings
    TARGIT
    6.0
    6 Ratings
    28% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings6.06 Ratings
    Location Analytics / Geographic Visualization00 Ratings6.06 Ratings
    Predictive Analytics00 Ratings6.05 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    -
    Ratings
    TARGIT
    5.0
    7 Ratings
    52% below category average
    Multi-User Support (named login)00 Ratings5.07 Ratings
    Role-Based Security Model00 Ratings5.06 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings5.06 Ratings
    Single Sign-On (SSO)00 Ratings5.04 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    -
    Ratings
    TARGIT
    4.8
    6 Ratings
    47% below category average
    Responsive Design for Web Access00 Ratings5.06 Ratings
    Mobile Application00 Ratings5.05 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings5.06 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Intuit Mailchimp and TARGIT
    Feature
    Intuit Mailchimp
    -
    Ratings
    TARGIT
    5.0
    4 Ratings
    43% below category average
    REST API00 Ratings5.04 Ratings
    Javascript API00 Ratings5.03 Ratings
    iFrames00 Ratings5.03 Ratings
    Java API00 Ratings5.03 Ratings
    Themeable User Interface (UI)00 Ratings5.03 Ratings
    Customizable Platform (Open Source)00 Ratings5.03 Ratings
    Best Alternatives
    Intuit MailchimpTARGIT
    Small Businesses
    Vbout
    Score9.9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpTARGIT
    Likelihood to Recommend
    8.7
    (608 ratings)
    7.0
    (17 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    7.0
    (11 ratings)
    Usability
    8.5
    (477 ratings)
    8.0
    (1 ratings)
    Availability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (20 ratings)
    9.1
    (2 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    5.0
    (1 ratings)
    Configurability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.0
    (3 ratings)
    Data Sources
    -
    (0 ratings)
    9.0
    (3 ratings)
    Ease of integration
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Intuit MailchimpTARGIT
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    TARGIT
    Targit is very strong when the data is presented to the system. Because of this, we are able to report on almost all of the information that is valuable to us. When we have questions or ideas on how to better leverage Targit, they are great to work with. We track our sales progress/process in Targit and AP tracks things such as outstanding invoices, open invoices, etc
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    TARGIT
    • Quick start-up and report turnaround time.
    • Easy drag and drop capabilities as well as user friendly command options.
    • Ability to share reports among other users making it easy to use an already created report and simply changing the criteria to suit your own needs.
    • Ability to save a base report that can be modified as needed repeatedly, instead of recreating from scratch.
    • Easy visual for final layout.
    • Ability to run multiple reports within one screen without jumping around.
    Incentivized
    Read full review
    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    TARGIT
    • Probably one of our biggest complaints from the user community is the inability for the user to see the details behind the data. I know with the tool you can write reporting services reports that would allow users to see the detail by right clicking on a measure and selecting Actions, but for a very lean IT shop there simply has not been time to build these Actions for every possible scenario a user might want to see detailed reporting on.
    • Another complaint I've heard is the inability for the user to know exactly what the data represents from the source. If Targit had maybe some type of capability to hover over a measure or dimension and see a pop up of a more detailed description this might help resolve that issue.
    • The most difficult concepts to teach our users is how and when to use comparisons and the syntax for calculations. Creating comparisons has become much simpler with the 2k11 release but it is still difficult for my users.
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    TARGIT
    It is very easy to use and I am proficient at this point to be able to figure out how to run most of the reports I need. I have had the time to "play around" in TARGIT and really teach myself about the visibility settings and other aspects - though other users have needed help with some of these aspects - but once you conceptually understand how to build the reports, it is very simple from a power user perspective.
    Incentivized
    Read full review
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    TARGIT
    Everything on the back end needs to be correct, which sometimes it may not be set up or missing some variables. Some of the more difficult parts of Targit require a lot more attention and object creation to work properly
    Read full review
    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    TARGIT
    No answers on this topic
    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    TARGIT
    No answers on this topic
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    TARGIT
    Everyone I've dealt with at Targit genuinely cares about me and my success, and they respond to questions quickly and accurately. There is literally nothing more I could ask for from their support.
    Incentivized
    Read full review
    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    TARGIT
    Make sure all of the back end work is done prior to getting Targit set up. Every variable you may need for calculations needs to be correct and every item needs to be uniform so it is read properly.
    Read full review
    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    TARGIT
    It really met our business requirements when we were searching for a reporting/Bi tool and the flexible business model of being able to introduce additional functionally as your organization grows and requires it made the investment decision the right one for us. The functionality available in comparison to the investment is well worth it.
    Incentivized
    Read full review
    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    TARGIT
    No answers on this topic
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    TARGIT
    • We have been looking at our Product Hit Rate by Customer instead of just looking into Customer hit rate and adjusted our offerings accordingly.
    • Giving people the ability to run their own ad-hoc reports rather than to request them from IT is a great benefit to my department.
    Read full review
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    TARGIT Screenshots

    Screenshot of Heavy Equipment Dashboards: An overview on desktop and mobile. These are used to monitor performance, measure efficiency, and uncover new opportunities.Screenshot of Heavy Equipment: Parts (TARGIT BI Accelerator for IntelliDealer™ by VitalEdge Technologies). This offers a complete view of parts inventory, including stock on hand and Aging Inventory. It is used to monitor trends and ensure a dealership is stocked to meet demand.Screenshot of Heavy Equipment: A full overview of data (TARGIT BI Accelerator for IntelliDealer™ by VitalEdge Technologies). This offers visibility into a dealership from one dashboard that displays each department's latest numbers, top trends, and progress in target KPIs.Screenshot of TARGIT's Accelerator For Dynamics 365 Business Central/Navision. TARGIT's accelerator is swiftly operational and integrates with Business Central to generate up-to-date reports, design interactive dashboards, and track vital KPIs.Screenshot of an overview of yesterday's hours clocked; viewers can drill the details to ensure technicians reach full productivity, receptionists are invoicing correctly, and the after-sales department is staffed to meet demand.Screenshot of Automotive Dashboard: Open Orders with Aging. This is used to track open repair orders and see exactly how long each one has been pending. Viewers can evaluate how various order and invoicing delays impact overall cash flow.