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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailerLite

    Score8.9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Opensend

    Score9.8 out of 10
    Small Businesses (1-50 employees)
    Opensend is a SaaS data platform that helps website owners identify their anonymous visitors, even if they don't make purchases or fill out forms. This enables brands to retarget unknown web visitors through various channels (email, ads, postal) to increase conversions.

    $500

    per month per seat

    Pricing
    MailerLiteOpensend
    Editions & Modules
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Tier 1 - Direct to Consumer
    $500
    per month 2,000+ emails, 10-50k monthly visitors
    Tier 2 - Direct to Consumer
    $1000
    per month 4,300+ emails, 50-150k monthly visitors
    Tier 3 - Direct to Consumer
    $2000
    per month 9,500+ emails, 100-300k monthly visitors
    Tier 1 - Business to Business
    $5,988
    per month 1,000 Contacts per month
    Enterprise - Direct to Consumer or Business to Business
    Contact Sales
    Offerings
    Pricing Offerings
    MailerLiteOpensend
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.—
    More Pricing Information
    Features
    MailerLiteOpensend
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailerLite and Opensend
    Feature
    MailerLite
    8.9
    88 Ratings
    10% above category average
    Opensend
    -
    Ratings
    WYSIWYG email editor9.577 Ratings00 Ratings
    Dynamic content9.169 Ratings00 Ratings
    Ability to test dynamic content7.863 Ratings00 Ratings
    Landing pages8.666 Ratings00 Ratings
    A/B testing8.854 Ratings00 Ratings
    Mobile optimization8.569 Ratings00 Ratings
    Email deliverability reporting9.377 Ratings00 Ratings
    List management9.376 Ratings00 Ratings
    Triggered drip sequences9.151 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MailerLite and Opensend
    Feature
    MailerLite
    7.0
    76 Ratings
    8% below category average
    Opensend
    -
    Ratings
    Dashboards6.01 Ratings00 Ratings
    Standard reports8.976 Ratings00 Ratings
    Custom reports6.01 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of MailerLite and Opensend
    Feature
    MailerLite
    9.5
    69 Ratings
    15% above category average
    Opensend
    -
    Ratings
    Email Previews9.569 Ratings00 Ratings
    Best Alternatives
    MailerLiteOpensend
    Small Businesses
    Mad Mimi
    Score10 out of 10
    FullContact
    Score8 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailerLiteOpensend
    Likelihood to Recommend
    9.4
    (93 ratings)
    9.7
    (12 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    8.2
    (1 ratings)
    Usability
    9.4
    (30 ratings)
    9.7
    (12 ratings)
    Support Rating
    9.1
    (5 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.2
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    MailerLiteOpensend
    Likelihood to Recommend
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Opensend
    Opensend is a very trusted data partner that identifies anonymous visitors to your site so that you can re-engage them. We were unaware just how much untapped revenue was just sitting on our site with our current site's traffic and it was extremely eye opening for us. Since installation we have added over 69k emails to our list and generated over $200k in revenue, all with this simple set-it-and-forget-it tool.
    Read full review
    Pros
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Opensend
    • Implementation was incredibly easy, and their team did most of the work for us.
    • Team is very communicative and always willing to jump on a call to help with questions.
    • The team is also very knowledgeable and listens to my concerns while offering great suggestions.
    • The team is not overly pushy to add additional features.
    Read full review
    Cons
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Opensend
    • Their algorithm for profile engagement could be improved. Sometimes the overall engagement of profiles sent from Opensend is rather low (to be expected). They've been great about resolving that problem, so it's really a non-issue.
    Read full review
    Likelihood to Renew
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Opensend
    No answers on this topic
    Usability
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Opensend
    Super easy to use and implement, great customer support, the quality of the emails that Opensend provides is much higher than that of their competitors, which helps with deliverability and revenue. IT also makes sure that we aren't sending emails to unengaged users. I've tried all of the platforms of this kind, and Opensend is the best one!
    Incentivized
    Read full review
    Support Rating
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Opensend
    No answers on this topic
    Alternatives Considered
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Opensend
    I've selected Opensend between others because they're unique in their own dashboard and also the ways of identifying potential leads. It helps us clarify how big of an audience we have and also the content we're consistently posting/promoting. It's really good overall
    Incentivized
    Read full review
    Return on Investment
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    Opensend
    • Delivers Incremental Value Through Enhanced Email Collection
    • Enables Us To Manage Down Paid Spend With Larger Owned Audiences
    • Easy Setup Negates The Need To Involve Dev and IT Teams, Saving Valuable Internal Resource Time
    Read full review
    ScreenShots

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations