Mailigen vs. SparkPost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailigen
Score 7.1 out of 10
N/A
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.
$10
per month
SparkPost
Score 9.2 out of 10
N/A
The SparkPost Email Delivery Platform is built to help businesses deliver more value. Its features include real-time analysis of email delivery and customer engagement as well as personalized email templates. Users can also pick from any of the numerous APIs to integrate into communication. SparkPost is designed to provide all users need to power businesses for greater growth.
$30
per month
Pricing
MailigenSparkPost
Editions & Modules
Mailigen
$10.00
per month
Starter
$30
per month
Premier
$75
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
MailigenSparkPost
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
MailigenSparkPost
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailigen
7.4
1 Ratings
10% below category average
SparkPost
-
Ratings
WYSIWYG email editor8.01 Ratings00 Ratings
Dynamic content8.01 Ratings00 Ratings
Ability to test dynamic content7.01 Ratings00 Ratings
A/B testing6.01 Ratings00 Ratings
Mobile optimization8.01 Ratings00 Ratings
Email deliverability reporting9.01 Ratings00 Ratings
List management3.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailigen
3.0
1 Ratings
89% below category average
SparkPost
-
Ratings
Dashboards3.01 Ratings00 Ratings
Standard reports4.01 Ratings00 Ratings
Custom reports2.01 Ratings00 Ratings
Best Alternatives
MailigenSparkPost
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Twilio SendGrid
Twilio SendGrid
Score 7.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 7.7 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 7.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailigenSparkPost
Likelihood to Recommend
8.0
(7 ratings)
1.1
(5 ratings)
Likelihood to Renew
8.6
(6 ratings)
-
(0 ratings)
Usability
8.2
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(1 ratings)
1.0
(1 ratings)
Implementation Rating
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
MailigenSparkPost
Likelihood to Recommend
Mailigen
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
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SparkPost
Our early experiences with SparkPost were great; we were looking for a low-cost (or no-cost) solution to our email messaging needs, and SparkPost had the best low-cost option: 100,000 messages per month for free, guaranteed for life. Even though our team has experience with other APIs, we chose SparkPost because it felt like the best value. Our experience with it was great. Two years ago, they discontinued their free option but sent the existing users the following message: "When you signed up, we promised that if we ever changed the terms of our 100K free plan, we would continue to honor the original plan for the life of the account. I would like to reaffirm this promise: while this plan is no longer available to new customers, you are grandfathered into this level of free sending volume." The following year, apparently following a change in leadership, they decided to "deprecate" existing free plans, dropping us down from 100,000 messages per month to 500, the lowest of any email API service I'm aware of. No recognition of the broken promise, the reneged guarantee, just a 20% off coupon. This atrocious behavior that reeks of a new culture of squeezing as much money as possible out of its users and has coincided with a steady deterioration of functionality and customer service. At this point, I have no idea why anyone would pay more for a worse service that treats its users so poorly when you could use SendGrid or a similar competitor for a lower price and way more features.
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Pros
Mailigen
  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
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SparkPost
  • Good Documentation
  • Developer focused
  • Supports sub-accounts
  • Good support
  • Integrates with Laravel out of the box
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Cons
Mailigen
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
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SparkPost
  • I really like SparkPost, it was really useful to achieve our goals
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Likelihood to Renew
Mailigen
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
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SparkPost
No answers on this topic
Usability
Mailigen
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
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SparkPost
No answers on this topic
Support Rating
Mailigen
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
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SparkPost
Would give it a zero if I could. Their customer service used to be incredible; fast response times, really hands-on with their users, and a pretty regular feedback process. They sent me an awesome t-shirt that became part of my go-to climbing gear. But for the past year, their response times went way down, their customer service was less helpful and generally a lot more rude, and they haven't asked for customer input once since their leadership change
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Implementation Rating
Mailigen
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
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SparkPost
No answers on this topic
Alternatives Considered
Mailigen
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
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SparkPost
ExactTarget, Marketo CRM. These are completely different types of systems, but their email element is similar.
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Return on Investment
Mailigen
  • Better delivery of mail campaigns giving better ROI numbers
  • Better stats so that we can assess what works and what does not.
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SparkPost
  • It has helped us with our IP health and making sure that we avoid spam traps
  • Very high deliverability and automatic retrying once they have the event
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ScreenShots