Mailigen vs. Trumpia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailigen
Score 7.1 out of 10
N/A
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.
$10
per month
Trumpia
Score 8.2 out of 10
N/A
Trumpia's automated texting software goes beyond contact collection and mass texting. It offers the possibility of creating personalized interactions with contacts. Trumpia can be used to create custom-tailored workflows and automation. The texting software offers a sophisticated set of
$94
per month
Pricing
MailigenTrumpia
Editions & Modules
Mailigen
$10.00
per month
No answers on this topic
Offerings
Pricing Offerings
MailigenTrumpia
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCore Plans and Advanced Plans have different monthly and yearly pricing options depending on the number of text messages that will be sent. All Advanced Plans include Workbench; an automated text message workflow builder with drag-and-drop functionality. Add-ons like additional users, dedicated short codes, dedicated account manager or campaign consulting are also available.
More Pricing Information
Features
MailigenTrumpia
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailigen
7.4
1 Ratings
10% below category average
Trumpia
-
Ratings
WYSIWYG email editor8.01 Ratings00 Ratings
Dynamic content8.01 Ratings00 Ratings
Ability to test dynamic content7.01 Ratings00 Ratings
A/B testing6.01 Ratings00 Ratings
Mobile optimization8.01 Ratings00 Ratings
Email deliverability reporting9.01 Ratings00 Ratings
List management3.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailigen
3.0
1 Ratings
89% below category average
Trumpia
-
Ratings
Dashboards3.01 Ratings00 Ratings
Standard reports4.01 Ratings00 Ratings
Custom reports2.01 Ratings00 Ratings
Best Alternatives
MailigenTrumpia
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
SimpleTexting
SimpleTexting
Score 8.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
EZ Texting
EZ Texting
Score 8.9 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Braze
Braze
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailigenTrumpia
Likelihood to Recommend
8.0
(7 ratings)
8.2
(4 ratings)
Likelihood to Renew
8.6
(6 ratings)
10.0
(1 ratings)
Usability
8.2
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
MailigenTrumpia
Likelihood to Recommend
Mailigen
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
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Trumpia
Trumpia is very good for a small to mid-size company that sends out texts 1 to 2 times a month. If you are large organization, have a lot of email records and/or send out texts very frequently throughout the month Trumpia may not be the most cost effective option. In that case it might be better to explore whether or not your CRM has text message functionality and see how that compares to Trumpia
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Pros
Mailigen
  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
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Trumpia
  • Account Management
  • Customer Service
  • Automated Text Campaigns
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Cons
Mailigen
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
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Trumpia
  • They could do a better job of bridging the gap between their platform and client's CRMs to ensure that information is shared in both places.
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Likelihood to Renew
Mailigen
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
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Trumpia
It is easy to use and I am now familiar with the platform
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Usability
Mailigen
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
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Trumpia
No answers on this topic
Support Rating
Mailigen
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
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Trumpia
No answers on this topic
Implementation Rating
Mailigen
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
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Trumpia
No answers on this topic
Alternatives Considered
Mailigen
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
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Trumpia
We have only used Trumpia since we began sending out promotional text messages back in 2016. We have been very happy with Trumpia therefore we have not had to explore any other providers. The only other option that we may explore in the future is sending out promotional texts messages directly through our CRM and see how that works
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Return on Investment
Mailigen
  • Better delivery of mail campaigns giving better ROI numbers
  • Better stats so that we can assess what works and what does not.
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Trumpia
  • Trumpia has helped us improve our efficiency.
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ScreenShots

Trumpia Screenshots

Screenshot of Trumpia is an omni-channel platform: it can be used to send both text messages and emails.Screenshot of Trumpia features an AI message generator for texts and emails.Screenshot of The email editor features drag-and-drop elements to create customized marketing emails.Screenshot of More than 20 email templates availableScreenshot of Automated text message workflows templates - general templates and especial workflows for different industries.Screenshot of Example of an automated text message workflow with drag-and-drop-functionality.