Mailjet vs. Matomo Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailjet
Score 8.4 out of 10
N/A
Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETING Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management…
$7.49
per month
Matomo Analytics
Score 8.9 out of 10
N/A
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…
$0
Pricing
MailjetMatomo Analytics
Editions & Modules
Basic
$9.65
per month
Premium
$20.95
per month
Free
Free
Enterprise
Custom Pricing
Free download (open source)
$0
Free 30 day trial
$0
limited to 30 days
Essential
$9
number of pageviews (monthly traffic)
Business
$29
number of pageviews (monthly traffic)
Enterprise
$199
your requirements and monthly traffic
Content Optimization Bundle
$579
per installation
Growth Bundle
$1,149
per installation
Premium Bundle
$1,499
per installation
Email Support Subscription
$2,090
per installation
Offerings
Pricing Offerings
MailjetMatomo Analytics
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsBASIC - All of Mailjet’s core features for a low price. PREMIUM - Advanced features to leverage email strategy.On-premise Edition is free to download and install on one's own servers.
More Pricing Information
Features
MailjetMatomo Analytics
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailjet
8.3
15 Ratings
3% above category average
Matomo Analytics
-
Ratings
WYSIWYG email editor10.013 Ratings00 Ratings
Dynamic content6.010 Ratings00 Ratings
A/B testing5.08 Ratings00 Ratings
Mobile optimization10.014 Ratings00 Ratings
Email deliverability reporting10.015 Ratings00 Ratings
List management9.015 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailjet
10.0
14 Ratings
26% above category average
Matomo Analytics
-
Ratings
Dashboards10.014 Ratings00 Ratings
Standard reports10.014 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Mailjet
-
Ratings
Matomo Analytics
10.0
1 Ratings
22% above category average
Lead Conversion Tracking00 Ratings10.01 Ratings
Bounce Rate Measurement00 Ratings10.01 Ratings
Device and Browser Reporting00 Ratings10.01 Ratings
Pageview Tracking00 Ratings10.01 Ratings
Reporting in real-time00 Ratings10.01 Ratings
Referral Source Tracking00 Ratings10.01 Ratings
Customizable Dashboards00 Ratings10.01 Ratings
Best Alternatives
MailjetMatomo Analytics
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Siteimprove
Siteimprove
Score 8.9 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Contentsquare
Contentsquare
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailjetMatomo Analytics
Likelihood to Recommend
9.0
(15 ratings)
9.6
(22 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(13 ratings)
Usability
-
(0 ratings)
9.0
(3 ratings)
Support Rating
-
(0 ratings)
6.7
(3 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
MailjetMatomo Analytics
Likelihood to Recommend
Sinch (formerly CLX Communications)
I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

So, please DO NOT buy it, consider others.
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Matomo
If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.
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Pros
Sinch (formerly CLX Communications)
  • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
  • Mailjet is good at getting emails out in a timely fashion.
  • Mailjet is really cost-effective compared to their competitors for what all you get.
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Matomo
  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
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Cons
Sinch (formerly CLX Communications)
  • Customer service is not excellent.
  • My email list's integrity was in question. They repeatedly turned off our service questioning my results.
  • Multiple times I went to use the service in need of sending out an email and our service was not working.
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Matomo
  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
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Likelihood to Renew
Sinch (formerly CLX Communications)
No answers on this topic
Matomo
At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
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Usability
Sinch (formerly CLX Communications)
No answers on this topic
Matomo
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
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Support Rating
Sinch (formerly CLX Communications)
No answers on this topic
Matomo
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
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Implementation Rating
Sinch (formerly CLX Communications)
No answers on this topic
Matomo
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
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Alternatives Considered
Sinch (formerly CLX Communications)
Mailjet was much easier to set up, and much more affordable for us than other solutions we evaluated, such as SendGrid. SendGrid may be better suited for organizations with larger volumes or more technical staff, but for us, Mailjet was a superior solution at this time. We also looked at other competitors, but Mailjet impressed us the most with their ease of use and excellent customer support.
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Matomo
We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
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Return on Investment
Sinch (formerly CLX Communications)
  • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
  • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
  • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
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Matomo
  • By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
  • By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
  • Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.
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ScreenShots

Mailjet Screenshots

Screenshot of Passport is Mailjet’s email editor that helps you create responsive emails in minutes and enables you to collaborate in real-time with other users inside the builder!Screenshot of Work as a team with Mailjet by inviting your team members to your accounts and defining each person’s role to increase productivity and ensure brand consistency.Screenshot of Check your campaign’s real-time statistics including opens, clicks, bounces, and more.Screenshot of Integrate Mailjet in less than 5 minutes and start sending emails via SMTP relay or Send API.Screenshot of Mailjet’s flexible infrastructure can process millions of emails per hour for customers worldwide with infinite scalability, real-time statistics, server availability, and distributed architecture.

Matomo Analytics Screenshots

Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overview