ManyChat vs. Rebrandly

I found that ManyChat is a strong tool when receiving incoming messages, being able to create a tree of potential responses based on options given to the initiator. There is also a huge potential for complex automation (as long as the environment required by Facebook in order to send outgoing messages is maintained).

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If you would like to dedicate a subdomain for a particular type of audience or campaign - a smart way of shortening links and wow factor is that for the free-tier itself there are 500+ links allowed - which is huge! Recommended for running outbound campaigns where subdomain won't mess up your data.

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• Collect email and phone number easily
• provide 24/7 customer support to your customers
• More than one ways for people to opt into your bot
• great way to provide offers and sales to your subscribers via messenger
• Great to build a relationship with your followers on Instagram

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• Let's you specify the domain name to something meaningful.
• Can customize the short link name to make it clear what's it for.
• The process is quick and you get your shortened URL in seconds.
• Price is fairly reasonable, particularly if you manage a website with lots of pages that you need to share the links on.

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• Honestly, the only thing I don't like about ManyChat is their support. It seems to be almost non existent. However, that concern is negated by having a fantastic user base that helps each other out on Facebook.

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• The reporting feature is flat out awful. It would be great if there were just a dashboard where I could see stats and graphs with easily filterable views.
• The UI could use some polish in the dashboard.
• More sorting/filtering features when looking through links.

ManyChat is a great tool, provides loads of features, integrations and just saves you a whole load of time once all set up. If you aren't tech-savvy or used to how digital marketing tools work, it can appear complicated. That's how I felt initially 2 years ago, and after watching tutorials online I had a better understanding of it. This is why I rated it a 7, as it's not a tool that you can just play around with and guess how it works. There's definitely a learning curve with it so I recommend doing the free training and watching video tutorials.

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There is room for improvement but frankly, we haven't had the need to request for support. Everything is pretty easy to setup and there are very useful video explanation guides and walkthroughs on ManyChat's YouTube channel. The only challenge we have had was to integrate it with Zapier, it's a bit tricky because you need to do a setup workaround first, but nothing too complicated.

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Prompt and informative responses. Whereas many of their competitors use automated responses that require significant wait times to respond, Rebrandly have a much decreased response time which is vital for any business that is juggling many different tasks at the same time. This aspect of quality customer service is one of the primary reasons that we choose to use Rebrandly, and will continue to do so.

I've worked in the past with Chatfuel. However, I decided to switch to ManyChat due to a variety of reasons. Overall, ManyChat offers much more functionality out of the box (e.g., Facebook comments tool), sequence builders are much more intuitive. Also, they provide flexible pay as you go pricing plan, which is perfect for a startup like us.

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Rebrandly is definitely aimed at the professional end of the market. Bitly has been around for a long time, but also overused and abused by bad actors. This can negatively influence a backlink profile in terms of organic search which an SEO professional simply can not afford. Using custom domains with Rebrandly, in conjunction with the unbeatable redirection speed means I'm getting far better and more consistent results compared to Bitly.

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• For the intended application, we experienced a negative ROI due to the inconsistency in the ability to maintain the automation without incoming responses. Since it is a free service that was meant to lead to paid services organically, the inconsistencies prevented the desired outcome.
• We did experience a higher conversion rate with basic incoming messages with questions about services or products due to the ability to have pre-created responses and direction immediately supporting the prospect.

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• I am able to easily track user behavior across multiple mediums
• Based on user behavior I am able to tailor our services to better match their requirements - even when they don't say anything explicitly
• More clicks to our desired links mean more traffic and more revenue
• Users see a more consistent, professional brand image across our channels, garnering more trust

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info