Item: ManyChat
Rating: 8
Author: Diego Jaramillo

Overall Satisfaction with ManyChat

Use Cases and Deployment Scope

We are using ManyChat to automate Facebook Messenger answers through a list of keywords and sequences. The first objective is to reduce the workload by attending individual chats, a secondary objective is to build an audience of subscribers and make use of the broadcasting feature to deliver updates and promotional content regularly.

Pros and Cons

Pros

Automation rules
Sequences

Cons

Technical support
Documentation

Return on Investment

ROI: very affordable with great results
Open rates: doubles email marketing

Alternatives Considered

Intercom

ManyChat works on Facebook only, there is your limit and that was our main concern because we felt that we were limiting our audience. But if you compare this tool by pricing ManyChat is way more convenient, especially if you are an early stage company that can't afford pricing models of SaaS like Intercom.

Support Rating

There is room for improvement but frankly, we haven't had the need to request for support. Everything is pretty easy to setup and there are very useful video explanation guides and walkthroughs on ManyChat's YouTube channel. The only challenge we have had was to integrate it with Zapier, it's a bit tricky because you need to do a setup workaround first, but nothing too complicated.

Key Insights

Do you think ManyChat delivers good value for the price?

Yes

Are you happy with ManyChat's feature set?

Yes

Did ManyChat live up to sales and marketing promises?

Yes

Did implementation of ManyChat go as expected?

Yes

Would you buy ManyChat again?

Yes

Other Software Used

Zapier, PieSync, Landbot.io

Likelihood to Recommend

It's great to automate canned answers to solve questions that an audience can repeat constantly. It's also great for customer service and support by answering pre-defined sequences. Also, it's great for broadcasting messages while using filters such as tags and demographical parameters. We are having open rates for over 80% of our entire audience.

Comments

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Great for Facebook Messenger automation and marketing