ManyChat vs. TikTok for Business

I found that ManyChat is a strong tool when receiving incoming messages, being able to create a tree of potential responses based on options given to the initiator. There is also a huge potential for complex automation (as long as the environment required by Facebook in order to send outgoing messages is maintained).

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Businesses that are actually strong enough on Meta ADS and are seeking to diversify channels. Great for big companies looking for great awareness results.

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• Collect email and phone number easily
• provide 24/7 customer support to your customers
• More than one ways for people to opt into your bot
• great way to provide offers and sales to your subscribers via messenger
• Great to build a relationship with your followers on Instagram

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• Cost caps - budget controls and management
• Analytics and audience insights
• Bidding strategies - designed to fit to strategies
• Easy to integrate with other softwares
• Easy to use and set up

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• Honestly, the only thing I don't like about ManyChat is their support. It seems to be almost non existent. However, that concern is negated by having a fantastic user base that helps each other out on Facebook.

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• There is constant change on the platform, from available content to what is trending
• Direct conversion tracking does not have good results
• ROI is harder to track with a less rigorous analytics platform

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ManyChat is a great tool, provides loads of features, integrations and just saves you a whole load of time once all set up. If you aren't tech-savvy or used to how digital marketing tools work, it can appear complicated. That's how I felt initially 2 years ago, and after watching tutorials online I had a better understanding of it. This is why I rated it a 7, as it's not a tool that you can just play around with and guess how it works. There's definitely a learning curve with it so I recommend doing the free training and watching video tutorials.

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The introduction of smart campaigns, a sort of Meta’s Advantage plus, makes campaigns creation easier and a lot faster.

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There is room for improvement but frankly, we haven't had the need to request for support. Everything is pretty easy to setup and there are very useful video explanation guides and walkthroughs on ManyChat's YouTube channel. The only challenge we have had was to integrate it with Zapier, it's a bit tricky because you need to do a setup workaround first, but nothing too complicated.

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I've worked in the past with Chatfuel. However, I decided to switch to ManyChat due to a variety of reasons. Overall, ManyChat offers much more functionality out of the box (e.g., Facebook comments tool), sequence builders are much more intuitive. Also, they provide flexible pay as you go pricing plan, which is perfect for a startup like us.

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Better audiences, less bad placements, high engagement

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• For the intended application, we experienced a negative ROI due to the inconsistency in the ability to maintain the automation without incoming responses. Since it is a free service that was meant to lead to paid services organically, the inconsistencies prevented the desired outcome.
• We did experience a higher conversion rate with basic incoming messages with questions about services or products due to the ability to have pre-created responses and direction immediately supporting the prospect.

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• ROI - has delivered sales leads to us
• Sales - has provided us with close won sales
• Easy tool to set up and get more traffic immediately.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info