Mapbox vs. VWO

For services that require maps and basic geo-functionality in production, Mapbox is one of the greatest choices out there. They're free, provide much more refined/modern productions compared to Google maps, and have very good support on different platforms. For services that require higher-computation products, like matrix routing, optimization, etc..., the prices can get quite high very quickly, and you should consider moving those services to an on-premise server at that point.

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It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.

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• Documentation is clean, easy to read, and very well organized which makes it easy to get going or learn something new
• The online user interface makes it quick and easy to edit maps, upload new datasets, view analytics, or get API keys
• Great integrations with Tableau and easy to develop for Android, iOS, or Web

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• VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
• The VWO interface is pretty intuitive and let's non-technical users make variants for testing
• The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not

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• The product is not always that easy to use, aimed at professionals understanding colors and palettes etc.
• Being a full cloud product it can be complicated working with the interface when your connectivity is not great.
• Tutorials and samples could be more visual and could cover more ideas on how to use Mapbox.

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• The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).

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It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

It is a good tool to use. We can perform various customisations; I always end up exploring and finding a new feature that can be used in my work somewhere. And one good thing is that is actually quite reasonable in terms of cost, with the free tier being quite adequate

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I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

I have not experienced an application error or unplanned outage with VWO.

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VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.

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While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.

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Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.

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One feature that made me go in favor of Mapbox was its stellar documentation. Google Maps and Bing Maps are the other alternatives I considered, but the learning curve with both of them is steeper than it is with Mapbox. Also, Mapbox Studio gives newbies a very simple, clean and easy to use environment to make and store maps online

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There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals

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The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.

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• Mapbox is the only service that has all the products we need to release our product to the market. Without Mapbox, we would've spent far more time integrating multiple different map/geo services like Mapbox and HERE maps together.
• Mapbox was sometimes expensive in the testing period, and we would've definitely moved some of the services on-premise to save money if we had the time.
• Mapbox has functionality for traffic-aware routing in many countries, as well as matrix-structured routing data, which is what enables our service to function. Having all of this integrated within an API allows us to easily scale our service to multiple different cities/countries in a matter of days.

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• The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
• The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info