Mapp Digital vs. Microsoft Viva Engage

With this program, we're able to keep track of our marketing campaigns, as well as use additional features to enhance the product. A lot of the software's success may be attributed to its statistical capabilities. A large part of our company's growth has come from improving the product, which our staff does on a daily basis.

Incentivized

Yammer provides a social network experience for the enterprise, providing a "Facebook for work". Its mobile app provides an excellent user experience, showing the full mix of communications happening across topics and teams. The web app, while it hasn't evolved much in the last few years, provides a good experience consuming news. Personally, I use Yammer every morning to see what's happening across my company and comment, like, and share to interact across silos. As long as the size of the network inside of Yammer is managed - likely partitioning a large organization into business units, etc., - then Yammer provides an excellent platform for social news and "bottom up" collaboration across teams. Its free-form posting style, including articles and polls for interactive content, helps break down silos across the organization. Contrasted with the boring world of email, Yammer is a tantalizing world of pictures, GIFs, and videos. At LiveTiles, we share company and team news via Yammer, enabling others to see the progress and milestones - from a new office to a new customer - without the heavy burden of a company newsletter or similarly curated content. Even though we have fully adopted Teams for day-to-day, intra-team communication, Yammer is still the gold standard for inter-team communication.

Incentivized

• API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
• The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
• It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.

• No one likes getting a long thread of reply-alls. With Yammer announcements and updates can be shared — without cluttering your inbox.
• Yammer's mobile apps are great for our on-the-go sales team to stay in touch with our office staff.
• Yammer's social aspect makes it incredibly easy to use, even for our less tech savvy teammates. If you've used Facebook, learning Yammer will be a cinch.

Incentivized

• I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
• The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
• I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.

• While Yammer has been an easy transition from SharePoint, it's still relatively new and unknown. Some employees claim that feel like the product was just another "add on" to the entire Microsoft Office experience.
• When introducing new employees to Yammer, they are not as receptive because of how widely used SharePoint is across businesses and industries.
• Functionality is simple, but still vastly different from SharePoint, thus creating a learning curve.

Incentivized

Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.

Microsoft is dedicated to continual improvement on Yammer. They realize the value that Yammer brings to the table with their clients. In the short time that we have had Yammer implemented, we are just now beginning to see the strong impact it has on becoming more effective and efficient around collaboration.

Once you start using the product a lot and are taught how it works, it's pretty simple. You just need that initial training and to use it a lot to get used to it.

Overall easy to use and intuitive, although limited in the possibility to personalize layout and look & feel of a site. Some functionalities are not easy to use, like document editing, but some others are quick and effective (posts and tagging above all). Performance and responsiveness of the Yammer site is typically acceptable, in my experience.

Very available

They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system

It's a simple product but it does provide value.

Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!

We have never had to use the support for Yammer. The tool works well and we have not come across any bugs. User Interface is simple and easy to use, similar to other forum type products, thereby removing the need for any extensive training. Team members are invited in and immediately are able to start using the tool.

Incentivized

They made sure to go through anything and everything that we wanted

The training that Microsoft provides is very generic training for Yammer. I like the fact the training is short and easy to understand

I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool

We organically implemented the product

Mapp Digital offers a unique breadth of services which other software failed to offer. The AI based insights Mapp provides are very accurate and useful in order to create hyper-personalized re-marketing campaigns for our customers. Also, the customer experience analytics that Mapp offers are informative and helps us to take decisions based on those.

Incentivized

I like how Yammer has functions that are fun and interactive, which can give you much more to do than using Teams or even Microsoft Forms. Yammer helps people feel included and gives people a better sense of how their friends and co-workers are feeling on certain issues. Yammer is a lot more like a social media platform than a work tool even!

Incentivized

• BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
• It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
• I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.

• Nothing negative. But what we tend to forget is that Yammer is just a product, not a vision for change. The true and deep implementation and adoption of an enterprise network needs work and commitment, just like everything else. The true benefits will only emerge over time.

Incentivized