Mapp Intelligence, powered by Webtrekk vs. Tealium Customer Data Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mapp Intelligence, powered by Webtrekk
Score 10.0 out of 10
N/A
Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
Tealium Customer Data Hub
Score 8.6 out of 10
Enterprise companies (1,001+ employees)
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.N/A
Pricing
Mapp Intelligence, powered by WebtrekkTealium Customer Data Hub
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Mapp Intelligence, powered by WebtrekkTealium Customer Data Hub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
More Pricing Information
Community Pulse
Mapp Intelligence, powered by WebtrekkTealium Customer Data Hub
Considered Both Products
Mapp Intelligence, powered by Webtrekk
Chose Mapp Intelligence, powered by Webtrekk
Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Tealium Customer Data Hub
Chose Tealium Customer Data Hub
Tealium iQ Tag Management System is strictly Vendor independent. Tealium uses a multi-content delivery network and can therefore be reached from anywhere at any time. Tealium's support is focused, the community is very large, and Tealium has been a pioneer in the field of tag …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Mapp Intelligence, powered by WebtrekkTealium Customer Data Hub
Tag Management
Comparison of Tag Management features of Product A and Product B
Mapp Intelligence, powered by Webtrekk
-
Ratings
Tealium Customer Data Hub
8.2
12 Ratings
3% below category average
Tag library00 Ratings9.012 Ratings
Tag variable mapping00 Ratings8.012 Ratings
Ease of writing custom tags00 Ratings8.012 Ratings
Rules-driven tag execution00 Ratings9.012 Ratings
Tag performance monitoring00 Ratings4.411 Ratings
Page load times00 Ratings8.911 Ratings
Mobile app tagging00 Ratings8.05 Ratings
Library of JavaScript extensions00 Ratings9.911 Ratings
Best Alternatives
Mapp Intelligence, powered by WebtrekkTealium Customer Data Hub
Small Businesses
Klaviyo
Klaviyo
Score 9.0 out of 10
Klaviyo
Klaviyo
Score 9.0 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.8 out of 10
SALESmanago
SALESmanago
Score 8.8 out of 10
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Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
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User Ratings
Mapp Intelligence, powered by WebtrekkTealium Customer Data Hub
Likelihood to Recommend
10.0
(1 ratings)
8.7
(126 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(20 ratings)
Usability
-
(0 ratings)
9.4
(12 ratings)
Availability
-
(0 ratings)
9.3
(2 ratings)
Performance
-
(0 ratings)
9.3
(4 ratings)
Support Rating
8.0
(1 ratings)
8.9
(79 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.3
(2 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Mapp Intelligence, powered by WebtrekkTealium Customer Data Hub
Likelihood to Recommend
Mapp Digital
Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Read full review
Tealium
For more suited, I'll say highly regulated industry around data like healthcare, insurance, finance, where Tealium can be very helpful and for clients that don't have much different channels where they interact with their clients. So companies that only sell on internet and are a small company, I can see Tealium being the best usage for these clients, for these companies.
Read full review
Pros
Mapp Digital
  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Read full review
Tealium
  • Simple tag management that is tough to beat. So many solutions that are incredibly simple to setup and gather data for.
  • Security around the data is key and Tealium excels in this area.
  • The speed impact of the tag setup is key to optimizing and allowing our web properties to run more effectively, which is a better experience for the end user.
Read full review
Cons
Mapp Digital
  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Read full review
Tealium
  • Audiences—don't they technically exist in Tealium? They are just streamed—no count, no backfill, etc.
  • Working backward to identify issues involves lots of clicking in the UI, going from audience to audience attribute, badge to event attribute, and so on.
  • You have to wait for a Real-Time event to see the payload. There is no sample or other option.
Read full review
Likelihood to Renew
Mapp Digital
No answers on this topic
Tealium
I already know that my company has no plans to discontinue use of Tealium. We are heavily reliant on it due to a huge number of product teams and developers we would have to work with to place tags across many pages. Tealium is already there on the pages, and our application/product teams are familiar with how to integrate it. It is just the simplest way to ensure that new data requirements are implemented in a timely manner.
Read full review
Usability
Mapp Digital
No answers on this topic
Tealium
Tealium iQ Tag Management System does exactly what it is intended for, it manages vendortags. Changes can be made to websites and apps in minutes. The frontend is well structured, updates are easy to carry out, and Tealium support is available at all times.
Read full review
Reliability and Availability
Mapp Digital
No answers on this topic
Tealium
It's been flawless as far as I am concerned.
Read full review
Performance
Mapp Digital
No answers on this topic
Tealium
Sometimes publishing can take longer than expected
Read full review
Support Rating
Mapp Digital
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Read full review
Tealium
The support team often is so quick to respond and so helpful when it comes to working with the needs of my clients and being able to resolve potential shortcomings or technical issues or surrounding the tool. There have been times more recently that I’ve gotten more generic service rather than the tailored experience that I have come to expect.
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Online Training
Mapp Digital
No answers on this topic
Tealium
Did what we needed to onboard us onto the platform
Read full review
Implementation Rating
Mapp Digital
No answers on this topic
Tealium
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
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Alternatives Considered
Mapp Digital
Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Read full review
Tealium
Tealium Customer Data Hub can do it all in one. Whereas, I think by using multiple Tealium Customer Data Hubs, we can utilize what each tool is really good at. In an ideal world, we'd like to use Tealium Customer Data Hub for everything, but one thing that we struggle with is Audience Segmentation, and we are looking for a one touch solution, without a lot of the work since the data is already there.
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Contract Terms and Pricing Model
Mapp Digital
No answers on this topic
Tealium
Like anything it could be cheaper but we still feel we get value from it.
Read full review
Scalability
Mapp Digital
No answers on this topic
Tealium
Never had an issue, scales as we use it.
Read full review
Professional Services
Mapp Digital
No answers on this topic
Tealium
Very easy to work with and relatively cost effective
Read full review
Return on Investment
Mapp Digital
  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Read full review
Tealium
  • There has been a near immeasurable return on customer data and improvement of our quality for our physical products due to be in tune with the customer. This has changed our way of doing things for the better to gain a better flow and overall workplace experience.
  • A negative is that Tealium AudienceStream becomes harder to manuever and use data analytics for when a database has been existing for a fairly large amount of time. It goes from an agile ship to a huge vessel that takes many components to be able to move.
Read full review
ScreenShots

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard