MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
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Optimizely Content Marketing Platform
Score 8.5 out of 10
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Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. Overall: It's a localized place where users can find collateral and promotional items.
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.
Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.
