Maropost Marketing Cloud vs. MoEngage

Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.

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This is particularly well built for a scaled dynamic business like an edtech where you need to constantly push someone to complete their course and how MoEngage does this well is because they have their suite of AI to help you with retention and lifecycle campaigns

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• Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
• The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
• Client support is quick to respond.

• Multi-channel campaign management
• User journey
• Analytics
• Data Insights

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• The Sales Department shouldn't promise the customer what support can't deliver on.
• They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.

• More complex use cases cannot be catered
• MoEngage has bugs that hinder operations
• Service level is quite bad when escalating issues
• Scalability is not the best when taking on high growth usage

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Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew

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There is still area of improvement in UI since it's cluncky and there is a noticable lag as well

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Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.

It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.

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Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money

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These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.

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• Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
• Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.

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• Enables the team to focus on more events that could generate better results
• Schedule with APIs allows more scalable operations
• The bugs tend to block the overall operations from going well

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