Maropost Marketing Cloud vs. Oracle Dyn Email

Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.

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Oracle Dyn Email is well-suited for organizations that need to create, manage, and analyze bulk email campaigns from existing email templates. If your organization's business objectives are fulfilled by the out-of-the-box features of Oracle Dyn Email, then it is a perfect solution for you. On the other hand, if you think you will be needing more advanced features, I would suggest looking for another solution.

• Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
• The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
• Client support is quick to respond.

• API Automation - Really simple API so that we could set up automation quickly. Our development team really appreciated that.
• Shared & Dedicated IPs - Depending upon sending volume there are benefits to both approaches and having that flexibility is nice.
• Post Send Intel - After the send, having detailed metrics is critical and this platform does that particularly well.

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• The Sales Department shouldn't promise the customer what support can't deliver on.
• They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.

• I did have some difficulty diagnosing some of the issues I was having with one major ESP
• The user interface can be slow and is outdated

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I think it is very likely we will continue to use Dyn

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Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.

Some questions or requests may go amiss. Keeping important stakeholders in copy of communication is something that is not guaranteed and there is no way to assure this at time of ticket creation.

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I wasn't at the company during implementation

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Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money

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Independently Invited by TrustRadius

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While the UI is a little outdated, this system is FAR easier to set up and manage that some other services we have used. Also, our questions to the support team are answered quickly and fully within an hour of submitting a ticket. We have had other services where questions were answered 24 hours later AT THE EARLIEST. Not so with DYN.

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• Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
• Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Quick implementation of Oracle Dyn Email into our workflow allowed our email campaigns to get started within a week.
• From consistently analyzing the opening rates of emails, we have managed to perfect our email headers for maximum conversion.
• Manageability of all our campaigns has increased, saving all the teams across our entire organization considerable amounts of time and resources.