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Maropost Marketing Cloud vs. SparkPost (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Maropost Marketing Cloud

    Score4.3 out of 10
    N/AMaropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing…

    $279

    per month

    SparkPost (discontinued)

    Score2.8 out of 10
    N/ASparkPost offered real-time analysis of email delivery and customer engagement as well as personalized email templates. The service has been discontinued.

    $30

    per month

    Pricing
    Maropost Marketing CloudSparkPost (discontinued)
    Editions & Modules
    Essential
    $279
    per month
    Professional
    $849
    per month
    Enterprise
    $1,699
    per month
    Starter
    $30
    per month
    Premier
    $75
    per month
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    Maropost Marketing CloudSparkPost (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount for annual pricing.—
    More Pricing Information
    Features
    Maropost Marketing CloudSparkPost (discontinued)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Maropost Marketing Cloud and SparkPost (discontinued)
    Feature
    Maropost Marketing Cloud
    7.9
    8 Ratings
    2% below category average
    SparkPost (discontinued)
    -
    Ratings
    WYSIWYG email editor8.95 Ratings00 Ratings
    Dynamic content8.54 Ratings00 Ratings
    Ability to test dynamic content6.65 Ratings00 Ratings
    Landing pages8.53 Ratings00 Ratings
    A/B testing8.46 Ratings00 Ratings
    Mobile optimization9.45 Ratings00 Ratings
    Email deliverability reporting6.98 Ratings00 Ratings
    List management6.55 Ratings00 Ratings
    Triggered drip sequences7.06 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Maropost Marketing Cloud and SparkPost (discontinued)
    Feature
    Maropost Marketing Cloud
    8.1
    7 Ratings
    6% above category average
    SparkPost (discontinued)
    -
    Ratings
    Dashboards6.46 Ratings00 Ratings
    Standard reports9.64 Ratings00 Ratings
    Custom reports8.35 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Maropost Marketing Cloud and SparkPost (discontinued)
    Feature
    Maropost Marketing Cloud
    9.9
    2 Ratings
    19% above category average
    SparkPost (discontinued)
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools9.62 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews9.62 Ratings00 Ratings
    Best Alternatives
    Maropost Marketing CloudSparkPost (discontinued)
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Maropost Marketing CloudSparkPost (discontinued)
    Likelihood to Recommend
    4.3
    (8 ratings)
    1.0
    (6 ratings)
    Support Rating
    2.0
    (1 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Maropost Marketing CloudSparkPost (discontinued)
    Likelihood to Recommend
    Maropost
    Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.
    Incentivized
    Read full review
    Discontinued Products
    Our early experiences with SparkPost were great; we were looking for a low-cost (or no-cost) solution to our email messaging needs, and SparkPost had the best low-cost option: 100,000 messages per month for free, guaranteed for life. Even though our team has experience with other APIs, we chose SparkPost because it felt like the best value. Our experience with it was great. Two years ago, they discontinued their free option but sent the existing users the following message: "When you signed up, we promised that if we ever changed the terms of our 100K free plan, we would continue to honor the original plan for the life of the account. I would like to reaffirm this promise: while this plan is no longer available to new customers, you are grandfathered into this level of free sending volume." The following year, apparently following a change in leadership, they decided to "deprecate" existing free plans, dropping us down from 100,000 messages per month to 500, the lowest of any email API service I'm aware of. No recognition of the broken promise, the reneged guarantee, just a 20% off coupon. This atrocious behavior that reeks of a new culture of squeezing as much money as possible out of its users and has coincided with a steady deterioration of functionality and customer service. At this point, I have no idea why anyone would pay more for a worse service that treats its users so poorly when you could use SendGrid or a similar competitor for a lower price and way more features.
    Incentivized
    Read full review
    Pros
    Maropost
    • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
    • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
    • Client support is quick to respond.
    Read full review
    Discontinued Products
    • When you don't want to spent time writing your own code to send emails from your apps
    • When you're looking for a product which provides all that you need regarding email features to make it part of your software
    • When you want to use a product which includes templates that can be re-used instead of writing your own and all the required effort to do that
    Incentivized
    Read full review
    Cons
    Maropost
    • The Sales Department shouldn't promise the customer what support can't deliver on.
    • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.
    Read full review
    Discontinued Products
    • When I first implemented SparkPost, I did not take advantage of the sub-account feature, and my account was suspended on New Year's Eve. It took two days until I could speak with a support representative to get my account re-activated. I am now using sub-accounts to alleviate the underlying problem, but I was disappointed that my account was suspended by an automated system with no notice.
    Incentivized
    Read full review
    Support Rating
    Maropost
    Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
    Read full review
    Discontinued Products
    Would give it a zero if I could. Their customer service used to be incredible; fast response times, really hands-on with their users, and a pretty regular feedback process. They sent me an awesome t-shirt that became part of my go-to climbing gear. But for the past year, their response times went way down, their customer service was less helpful and generally a lot more rude, and they haven't asked for customer input once since their leadership change
    Incentivized
    Read full review
    Alternatives Considered
    Maropost
    Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
    Incentivized
    Read full review
    Discontinued Products
    Mailchimp and sendgrid are giving good services and good customer support 24/7 and ROI is increased with this as transition is very smooth. SparkPost is very expensive and not good as much as we think and they will least worried about your mails, tickets, call and messages. Highly not recommended this SparkPost to any one
    Incentivized
    Read full review
    Return on Investment
    Maropost
    • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
    • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
    Incentivized
    Read full review
    Discontinued Products
    • It has helped us with our IP health and making sure that we avoid spam traps
    • Very high deliverability and automatic retrying once they have the event
    Incentivized
    Read full review
    ScreenShots

    Maropost Marketing Cloud Screenshots

    Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report