MATLAB vs. Woopra

MATLAB really does best for solving computational problems in math and engineering. Especially when you have to use a lot of functions in your solving process, or if you have a nonlinear equation that must be iteratively solved. [MATLAB] can also perform things like integration and derivation on your equations that you put into it.

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My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!

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• It has a very user friendly library which helps users learn this software fairly quickly in a short span of time.
• The graphical user interface provided by the software is really good.
• The code that a person writes allows options for debugging.
• One can visualize the flow of control of their code inside MATLAB.

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• Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
• Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
• Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
• Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
• Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.

• MatLab is pricier than most of its competitors and because of this reason, many organizations are moving towards cheaper alternatives - mostly Python.
• MatLab is inefficient when it comes to performing a large number of iterations. It gets laggy and often crashes. Python is better in this regard.
• There is a limited number of hardware options (mostly NI) that can be connected directly to the data acquisition toolbox.

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• User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
• Can add more cards to the live dashboard.
• More context data on the user, the device being used, etc.

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We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.

MATLAB is pretty easy to use. You can extend its capabilities using the programming interface. Very flexible capabilities when it comes to graphical presentation of your data (so many different kinds of options for your plotting needs). Anytime you are working with large data sets, or with matrices, MATLAB is likely to be very helpful.

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The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed

The built-in search engine is not as performing as I wish it would be. However, the YouTube channel has a vast library of informative video that can help understanding the software. Also, many other software have a nice bridge into MATLAB, which makes it very versatile. Overall, the support for MATLAB is good.

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Team was always responsive and helpful with special use cases.

Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.

How MATLAB compares to its competition or similar open access tools like R (programming language) or SciLab is that it's simply more powerful and capable. It embraces a wider spectrum of possibilities for far more fields than any other environment. R, for example, is intended primarily for the area of statistical computing. SciLab, on the other hand, is a similar open access tool that falls very short in its computing capabilities. It's much slower when running larger scripts and isn't documented or supported nearly as well as MATLAB.

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Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.

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• MATLAB helps us quickly sort through large sets of data because we keep the same script each time we run an analyzation, making it very efficient to run this whole process.
• The software makes it super easy for us to create plots that we can then show to investors or clients to display our data.
• We are also looking to create an app for our product, and we will not be able to do that on MATLAB, therefore creating a limiting issue and a new learning curve for a programming language.

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• Really helped us begin to segment our users based on their engagement and retention.
• Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
• I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info