Mautic (open source) vs. Streamsend (discontinued)

Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice.

I believe this service is best suited for companies who wish to be sending newsletters or any information that is delivered via text. If you are focused primarily on sending images, you are better off uploading your own template

Incentivized

• Mautic is very good at the tagging system.
• Mautic is very good at tracking website visitors. Visitors are first marked as unknown, however, once you get a signup Mautic automatically updates their profile.

Incentivized

• Organized layouts to complete all your newsletter, Eblast and Evite needs
• Reporting was accurate and detailed for providing a strength and weakness per campaign
• List building was easy to upload and easy to organize

Incentivized

• Reporting can be very misleading sometimes, but you just need to get the hang of it
• When emailing, you need to know the exact time zone the server is set on, because it may not send the task when you think it would.
• We think it may have more room to add more templates, the one the platform has turned boring over time— I think it would be an interesting update.

Incentivized

• The tools for creating the marketing piece could be updated a bit. There are not any layouts available that are particularly laid out for our industry. We focus on imagery rather than text, and we don't need a newsletter format.
• It has been challenging for me to connect our social media sites to marketing pieces in the past. I feel like this could be done with more ease.

Incentivized

A lot of times if a product is working, switching and trying something new with affect productivity. Everyone knows how to use Streamsend and it's not broke, so why fix it?

Incentivized

Salesforce and Dynamics may be fine if you can afford them, but don't offer much more than what you get from Mautic, for free and with total control and longer term active development. SugarCRM ended development and maintenance of their Community Edition around 2018. The long-term roadmaps for free versions of SugarCRM or its forks were very unclear

Honestly, I actually prefer MailChimp above the rest. It has a modern approach and utilizes what's trending in today's world. There is more direct customization and social media integration through following and sharing. Tracking and reporting was very visual and customized/designed in a way for our clients to understand

Incentivized

• Automating interactions with clients in an early funnel stage
• Focusing your sales team on the best qualified leads
• Influencing purchase decisions along the customer journey

• Brand awareness.
• Company messaging.
• Communication campaigns, seasonal advertising.

Incentivized