MediaMath vs. Relokia

The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level.

The Relokia team ensured that every piece of data was transferred flawlessly. The migration process was smooth, efficient, and—most importantly—error-free. Their communication was clear throughout and it was really easy to get answers when needed. With Relokia, we were able to move forward with our new system without the usual headaches that come with complex data migrations. We highly recommend their services to any organization looking for a dependable and professional migration partner.

• Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
• Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.

Incentivized

• Communication
• Ease of use
• Transparency in pricing.

• Inventory: a low in-app inventory
• You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.

Incentivized

At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.

Their mapping UI is intuitive and powerful, selecting the fields you want to use is a breeze, and adding custom fields is awesome. If the field doesn't exist in the destination service, they create it with the same labels and options. I was really impressed.

The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given it is the primary place users consume video content.

Incentivized

• Although Display is not an end-of-funnel tactic/ conversion-driven, it's great for brand awareness.
• MediaMath has allowed us to reach niche audiences with their targeting capabilities

Incentivized

• Saved us lots of time.