Likelihood to Recommend Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
Read full review Pagelever has an amazing team that helps clients get what they need. They understand the needs and are there to help you get the benefits you need from your competitors. In comparison with some other vendors we have worked with, they adopted a true partnership approach. They are very good at listening to what we wish to achieve and then helping us tweak the product to meet our goals. We were initially on the Professional plan and even before we eventually upgraded to the more fully-featured Agency plan, they were very willing to work with us to make sure the product did what we needed it to do. Moving to the Agency plan was great since it gave us additional agency features that were very important such as giving our clients automatic acces to their data and allowing us to set up custom KPIs and custom reports.
Read full review Pros Media research - you can search for relevant publications and journalists to add to your media list. Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example). Building media lists - if you have no current existing list, you can build and export one in Excel for example. Read full review It has amazing in depth of data about Facebook Pages. For example, it shows us how exactly content is being consumed over time. We can easily see segmented data showing what content is being consumed by which demographic groups. It's also very easy to incorporate all this data into a a usable report which can be share with our clients. Analysis with competitive streams: We can compare metrics across client accounts to quickly spot anomalies or see if, for example, low click-through rate is specific to one client, or is common across our account base and possibly due to external factors. Very easy to use - great usability. The product is quite flexible and we can easily configure custom reports with dashboards and KPIs that are specific to our client's use cases. Client access: Clients can log-in to the system to see customized reports that we configure specifically for them. This is a huge advantage. The ability to track changes in metrics over different time periods is also extremely helpful. This is often a key metric for our clients and it is very simple to pul this data from the system. Read full review Cons The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation. Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications. TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life. Read full review The interface should be a little bit faster. Since the system contains a lot of data, it can be a bit slow to load. Read full review Likelihood to Renew Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
Read full review PageLever is a fantastic product for agencies. The ability to customize and easily share metrics with our clients is key. Many other tools are great for corporate use, but PageLever is a particularly effective tool for agencies working with multiple clients.
Read full review Usability Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Read full review Support Rating Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
Read full review In-Person Training Again, really in-depth and helpful for a program that is really easy to use.
Read full review Online Training Walked step by step through program. Very informative on a program that doesn't require much training.
Read full review Implementation Rating You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Read full review Alternatives Considered I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
Read full review Return on Investment As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us. We utilize their tracking of media hits for our overall reporting to our clients. Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well. Read full review Great data that can help a lot in decision making. For example, as the system provides very granular, real-time data we can easily see if certain posts / conntent is resonating with the target deomgraphic group or not. If we are trying to appeal to males between the ages of 35 and 45, it's quite simple to see if our messaging is effective in reaching this group. We can do A/B testing and test different things until we find the content that resonates most strongly with this demographic group. Read full review ScreenShots