Meltwater vs. Prowly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meltwater
Score 6.5 out of 10
N/A
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
Prowly
Score 10.0 out of 10
N/A
Prowly is an all-in-one platform for people looking to simplify their PR workflow and do powerful communication: find relevant journalists create visual press releases send targeted PR pitches and keep it all in a journalist-friendly online newsroom.
$478
per month
Pricing
MeltwaterProwly
Editions & Modules
No answers on this topic
Essential
$479
per month
Professional Bundle
$649
per month
Professional Plus Bundle
$859
per month
Offerings
Pricing Offerings
MeltwaterProwly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
MeltwaterProwly
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MeltwaterProwly
Likelihood to Recommend
5.2
(71 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.0
(9 ratings)
-
(0 ratings)
Usability
2.2
(3 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
7.5
(28 ratings)
-
(0 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.1
(2 ratings)
-
(0 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
MeltwaterProwly
Likelihood to Recommend
Meltwater
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
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Semrush
Unlike other workflow management services, Prowly is generally more advanced when it comes to the process of modifying workflows according to the needs of the group, and therefore we recommend using it to work with large teams. This makes it easier to ensure that the right work is being done. Thanks to its editing facilities, it is also useful for press teams.
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Pros
Meltwater
  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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Semrush
  • Prowly is a useful service in many areas that focus mostly on working remotely when it comes to groups, allowing to manage the workflow in the human resources area, or the management of these same workflows through manual configuration tools to focus on different departments.
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Cons
Meltwater
  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
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Semrush
  • Several of the functions that Prowly allows us to implement regarding public relations do not allow us to properly distribute the information through various channels, as in the case of its integration with some social networks, with which we can not even make mentions, which would be positive to work better in the area of community management.
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Likelihood to Renew
Meltwater
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
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Semrush
No answers on this topic
Usability
Meltwater
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
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Semrush
No answers on this topic
Support Rating
Meltwater
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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Semrush
No answers on this topic
In-Person Training
Meltwater
Again, really in-depth and helpful for a program that is really easy to use.
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Semrush
No answers on this topic
Online Training
Meltwater
Walked step by step through program. Very informative on a program that doesn't require much training.
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Semrush
No answers on this topic
Implementation Rating
Meltwater
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
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Semrush
No answers on this topic
Alternatives Considered
Meltwater
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
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Semrush
No answers on this topic
Return on Investment
Meltwater
  • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
  • We utilize their tracking of media hits for our overall reporting to our clients.
  • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
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Semrush
  • If ROI is concerned, our group remains satisfied with the current earning capacity, so Prowly could turn out to be one of the software services with more guaranteed monetary benefits at different stages, depending mostly on the type of strategy we want to use to work with and the plan we choose.
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ScreenShots

Prowly Screenshots

Screenshot of Build an interactive online newsroomScreenshot of Pitch your content to journalistsScreenshot of Keep all your media contacts organized in a PR CRM