Meta Business Manager vs. Planable

Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.

It needs the ability to save hashtags. Some of the other tools offer this, so I emailed Planable and asked them to consider adding it.

• Helps drive more efficient CPCs and CPMs than other social channels
• Targets users outside of working hours
• Helps grow Retargeting pools to use on other channels
• Meta Business Manager's AI does a great job in identifying our ICP based off intent signals

Incentivized

• Plan posts on multiple platforms at once
• Approval workflow

• You have to look in multiple places for a full range of analytics
• The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
• For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.

Incentivized

• Add hashtags in the tool so you can save them for future use

The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.

Incentivized

It does what you need, but could have a bit more features for the price. $30 a month just to post things on Facebook or Instagram is a bit steep, given that that's all you can do.

Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.

Incentivized

Emailed them a month ago to add hashtags, but they didn't add the functionality yet. Given that the product has stayed exactly the same since, I'm guessing the developers don't want to add this feature so I give the support a rating of 1.

Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!

Cheaper, however, Kontentino does have the ability to save hashtags.

• Pro: It gives me a central place to manage my Page.
• Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
• Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
• Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.

Incentivized

• Ability to post on any social media platform with 1 click. It adjusts the layout for you, pictures, adding action buttons, etc.