Meta Business Manager vs. Send Social Media

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meta Business Manager
Score 7.6 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Send Social Media
Score 8.2 out of 10
N/A
Send Social Media is a solution for managing, monitoring, tracking  and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as well as launch a mobile text messaging strategy. Additionally, users can monitor their brand across the web while measuring results with in-depth reports. This tool also enables users…
$79
Manage up to 200 profiles
Pricing
Meta Business ManagerSend Social Media
Editions & Modules
No answers on this topic
Upgrade Your Account
$79
Manage up to 200 profiles
Offerings
Pricing Offerings
Meta Business ManagerSend Social Media
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$39 manage up to 100 profiles
Additional Details
More Pricing Information
Community Pulse
Meta Business ManagerSend Social Media
Top Pros
Top Cons
Features
Meta Business ManagerSend Social Media
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Meta Business Manager
6.1
35 Ratings
22% below category average
Send Social Media
6.7
1 Ratings
13% below category average
Boolean keyword searches6.020 Ratings6.01 Ratings
Filtering out noise/spam5.326 Ratings6.01 Ratings
Sentiment analysis7.322 Ratings8.01 Ratings
Broad channel coverage6.025 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Meta Business Manager
5.9
49 Ratings
30% below category average
Send Social Media
9.0
1 Ratings
12% above category average
Content planning and scheduling7.049 Ratings8.01 Ratings
Audience targeting6.046 Ratings9.01 Ratings
Content optimization5.744 Ratings10.01 Ratings
Workflow management4.838 Ratings9.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Meta Business Manager
6.0
42 Ratings
30% below category average
Send Social Media
9.0
1 Ratings
10% above category average
Automated routing and prioritization5.334 Ratings9.01 Ratings
Customer interaction histories4.738 Ratings9.01 Ratings
Bulk actions7.825 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Meta Business Manager
6.1
47 Ratings
24% below category average
Send Social Media
8.0
1 Ratings
3% above category average
Lead generation4.838 Ratings00 Ratings
Content marketing5.742 Ratings8.01 Ratings
Paid media management6.239 Ratings00 Ratings
Campaigns and promotions7.543 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Meta Business Manager
6.3
49 Ratings
30% below category average
Send Social Media
8.7
1 Ratings
2% above category average
Twitter4.010 Ratings8.01 Ratings
Facebook8.148 Ratings8.01 Ratings
LinkedIn5.98 Ratings9.01 Ratings
Google+7.33 Ratings9.01 Ratings
Instagram7.334 Ratings9.01 Ratings
Pinterest6.05 Ratings9.01 Ratings
YouTube5.612 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Meta Business Manager
5.7
47 Ratings
32% below category average
Send Social Media
8.0
1 Ratings
1% above category average
Campaign success analytics7.246 Ratings8.01 Ratings
Real-time tracking5.943 Ratings9.01 Ratings
Competitor analysis4.027 Ratings7.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Meta Business Manager
6.2
49 Ratings
27% below category average
Send Social Media
6.5
1 Ratings
22% below category average
Role-based user permissions & privileges5.446 Ratings7.01 Ratings
Mobile access6.947 Ratings6.01 Ratings
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Meta Business ManagerSend Social Media
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Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
Meta Business ManagerSend Social Media
Likelihood to Recommend
9.2
(49 ratings)
7.0
(1 ratings)
Usability
7.5
(15 ratings)
-
(0 ratings)
Support Rating
6.0
(14 ratings)
-
(0 ratings)
User Testimonials
Meta Business ManagerSend Social Media
Likelihood to Recommend
Meta Platforms Inc
If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.
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Send Social Media
As a social media executive, I can plan and schedule content for the entire week (or month!) ensuring a consistent presence for all social media platforms. I can easily generate reports to track engagement and measure the success of social media strategy.
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Pros
Meta Platforms Inc
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
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Send Social Media
  • Easy to use due to frienly user interface
  • Saves time as it scedule the post
  • Manage, monitor, and publish content across multiple social media networks from a single dashboard.
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Cons
Meta Platforms Inc
  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
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Send Social Media
  • trial version duration is very less
  • Not have detailed features best for small buisness
  • quite expensive
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Usability
Meta Platforms Inc
I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important.
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Send Social Media
No answers on this topic
Support Rating
Meta Platforms Inc
The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to.
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Send Social Media
No answers on this topic
Alternatives Considered
Meta Platforms Inc
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go.
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Send Social Media
Send Social Media alternatives that social media managers often consider:Hootsuite: A popular platform offering comprehensive social media management features, including scheduling, analytics, and team collaboration.Buffer: Known for its user-friendly interface and focus on content scheduling and queueing.Sprout Social: Offers powerful social listening and engagement tools along with scheduling and reporting functionalities.
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Return on Investment
Meta Platforms Inc
  • Most of our leads come from Facebook paid marketing.
  • Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
  • Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.
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Send Social Media
  • Since implementing Send Social Media, our client engagement has skyrocketed by 30%. We've seen a 20% rise in website traffic from social media referrals, translating to a significant boost in qualified leads.
  • The time saved on scheduling has allowed us to focus on strategic content creation, further amplifying our ROI.
  • This translated to a 15% increase in revenue and freed up time for strategic social media planning, leading to a 20% rise in follower engagement.
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ScreenShots