Meta Business Suite vs. Vista Social

Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.

I usually create all of the social posts myself in-house, and often find I get writer's block. With the help of the AI assistant on Vista Social, I have been able to come up with significantly more captions, much faster than before!

• Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
• They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
• Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
• Gives you placements and different ad types so you can get the most out of it.
• Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.

Incentivized

• AI assistant helps us write copy for our posts easily
• Easy integration of all the social media platforms helps us to manage all of our social media channels in one place
• With the help of reporting feature, we can easily see the engagement on all of the platforms

• The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
• Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
• The constant emails from their sales team to "help you improve" your results are a little much.

Incentivized

• Advanced is needed for unlimited AI assistant, although still good value
• Integration is only on advanced upward, however again I wouldnt be selecting a package below this
• Account reviews only on Enterprise however Advanced could be handy to have this feature

We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.

Incentivized

I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.

Incentivized

Vista Social earns a solid 9 out of 10 for its overall usability. The user interface takes some time to figure out how to navigate, but the scheduling features are excellent. The inclusion of a centralized dashboard for monitoring multiple social media accounts enhances usability for businesses with diverse online presence. A more extensive knowledge base or interactive tutorials could enhance the initial learning curve for new users, ensuring they unlock the platform's full potential from the start. Despite this, Vista Social remains a great and efficient tool for managing social media content.

I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.

If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath

Incentivized

Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.

Incentivized

Vista Social has a feature that allows you to customize your text's font, size, style, and thickness, while Meta Business Suite does not. Vista Social also integrates more social media platforms compared to the others. Their calendar is also more organized and easier to adjust or edit. Lastly, Vista Social generates better result reports.

• I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
• The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.

Incentivized

• Free'd up time for me to be doing other work instead of manually uploading to multiple platforms
• Allowed me to upload similar but not exactly the same posts to different platforms seemlessly
• Allowed me to get a better understanding of our metrics