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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Advertising

    Score7.7 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A

    NGINX

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    NGINX, a business unit of F5 Networks, powers over 65% of the world's busiest websites and web applications. NGINX started out as an open source web server and reverse proxy, built to be faster and more efficient than Apache. Over the years, NGINX has built a suite of infrastructure software products o tackle some of the biggest challenges in managing high-transaction applications. NGINX offers a suite of products to form the core of what organizations need to create…N/A
    Pricing
    Microsoft AdvertisingNGINX
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft AdvertisingNGINX
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft AdvertisingNGINX
    Considered Both Products
    Microsoft
    No answer on this topic
    F5
    No answer on this topic
    Key User Insights
    Would buy again
    68%
    Would buy again
    21 Answers
    98%
    Would buy again
    49 Answers
    Delivers good value for the price
    70%
    Delivers good value for the price
    21 Answers
    100%
    Delivers good value for the price
    45 Answers
    Happy with the feature set
    65%
    Happy with the feature set
    20 Answers
    100%
    Happy with the feature set
    50 Answers
    Lived up to sales and marketing promises
    59%
    Lived up to sales and marketing promises
    17 Answers
    92%
    Lived up to sales and marketing promises
    34 Answers
    Implementation went as expected
    67%
    Implementation went as expected
    20 Answers
    96%
    Implementation went as expected
    43 Answers
    Features
    Microsoft AdvertisingNGINX
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft Advertising and NGINX
    Feature
    Microsoft Advertising
    6.5
    6 Ratings
    0% above category average
    NGINX
    -
    Ratings
    Ad campaign creation8.06 Ratings00 Ratings
    Ad deployment8.36 Ratings00 Ratings
    Display advertising6.46 Ratings00 Ratings
    Ad display and retargeting segmentation6.46 Ratings00 Ratings
    Sequence targeting5.95 Ratings00 Ratings
    Contextual advertising5.56 Ratings00 Ratings
    Social advertising4.95 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft Advertising and NGINX
    Feature
    Microsoft Advertising
    6.6
    8 Ratings
    4% below category average
    NGINX
    -
    Ratings
    Ad dashboards6.28 Ratings00 Ratings
    Ad performance reports6.87 Ratings00 Ratings
    Ad conversion tracking7.36 Ratings00 Ratings
    Ad attribution reporting7.06 Ratings00 Ratings
    Ad forecasting and optimization5.85 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Microsoft Advertising and NGINX
    Feature
    Microsoft Advertising
    7.3
    7 Ratings
    14% below category average
    NGINX
    -
    Ratings
    Ad bidding7.37 Ratings00 Ratings
    Application Servers
    Comparison of Application Servers features of Microsoft Advertising and NGINX
    Feature
    Microsoft Advertising
    -
    Ratings
    NGINX
    8.8
    43 Ratings
    10% above category average
    IDE support00 Ratings8.127 Ratings
    Security management00 Ratings8.638 Ratings
    Administration and management00 Ratings8.939 Ratings
    Application server performance00 Ratings9.139 Ratings
    Installation00 Ratings9.040 Ratings
    Open-source standards compliance00 Ratings9.037 Ratings
    Best Alternatives
    Microsoft AdvertisingNGINX
    Small Businesses
    WordStream
    Score6.9 out of 10
    No answers on this topic
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Oracle WebLogic Server
    Score7.3 out of 10
    Enterprises
    No answers on this topic
    Red Hat JBoss EAP
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft AdvertisingNGINX
    Likelihood to Recommend
    7.4
    (70 ratings)
    9.3
    (72 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    9.0
    (2 ratings)
    Usability
    7.9
    (4 ratings)
    8.3
    (25 ratings)
    Support Rating
    9.1
    (11 ratings)
    8.0
    (5 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Microsoft AdvertisingNGINX
    Likelihood to Recommend
    Microsoft
    Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
    Read full review
    F5
    Nginx is well-suited for any web server scenarios, such as web applications, backend or reverse proxy for both application and HTTP requests, and distribution. It is less appropriate for Windows-based applications that run directly on a Windows Server host. In any case, it is very easy to manage, through separate conf files for each application or site you want to host with it.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
    • Nice reporting tools within the interface, detailed reports can be made fairly easily
    • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
    Incentivized
    Read full review
    F5
    • Very low memory usage. Can handle many more connections than alternatives (like Apache HTTPD) due to low overhead. (event-based architecture).
    • Great at serving static content.
    • Scales very well. Easy to host multiple Nginx servers to promote high availability.
    • Open-Source (no cost)!
    Incentivized
    Read full review
    Cons
    Microsoft
    • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
    • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
    • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
    Incentivized
    Read full review
    F5
    • Customer support can be strangely condescending, perhaps it's a language issue?
    • I find it a little weird how the release versions used for Nginx+ aren't the same as for open source version. It can be very confusing to determine the cross-compatibility of modules, etc., because of this.
    • It seems like some (most?) modules on their own site are ancient and no longer supported, so their documentation in this area needs work.
    • It's difficult to navigate between nginx.com commercial site and customer support. They need to be integrated together.
    • I'd love to see more work done on nginx+ monitoring without requiring logging every request. I understand that many statistics can only be derived from logs, but plenty should work without that. Logging is not an option in many environments.
    Read full review
    Likelihood to Renew
    Microsoft
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Incentivized
    Read full review
    F5
    Great value for the product
    Incentivized
    Read full review
    Usability
    Microsoft
    It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
    Incentivized
    Read full review
    F5
    This tool is really easy to use and configure. Consumes very less system resources. It is highly modular and configurable. You can easily use it with other tools like certbot for SSLs. You can configure basic security with configuration and headers
    Incentivized
    Read full review
    Support Rating
    Microsoft
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Incentivized
    Read full review
    F5
    Community support is great, and they've also had a presence at conferences. Overall, there is no shortage of documentation and community support. We're currently using it to serve up some WordPress sites, and configuring NGINX for this purpose is well documented.
    Incentivized
    Read full review
    Alternatives Considered
    Microsoft
    Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
    Incentivized
    Read full review
    F5
    I have found that [NGINX] seems to perform better throughout the years with less issues although I've used Apache more. I would definitely recommend [NGINX] for any high volume site and I've seen this to usually be the case from most provided web hosts who will pick [NGINX] over alternatives
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Incentivized
    Read full review
    F5
    • By using Nginx, we can host multiple web services on a single server, keeping our infrastructure costs lower.
    • Nginx maintains our HTTPS connections, allowing us to keep our promise to our customers that their data is safe in transit.
    • Due to Nginx's extremely low failure rate, our web addresses always return something meaningful, even when individual services go down. In sense, this means we are "always online" and allows us to maintain brand and support our customers even in the face of catastrophe.
    Incentivized
    Read full review
    ScreenShots

    NGINX Screenshots

    Screenshot of Overview of the NGINX Application PlatformScreenshot of NGINX Controller - MonitoringScreenshot of NGINX Controller - Configuration