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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Dynamics 365 Marketing

    Score8.7 out of 10
    N/AMicrosoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…

    $1,200

    per month

    Mural

    Score7.7 out of 10
    N/AMURAL (formerly Mural.ly) from Tactivos (DBA MURAL) in San Francisco is described by the vendor as a digital workspace and visual collaboration tool, designed for creative teams to make the process of design more efficient for distributed teams, working remotely.

    $12

    per month

    Pricing
    Microsoft Dynamics 365 MarketingMural
    Editions & Modules
    No answers on this topic
    Starter
    $12
    per month
    Plus
    $20
    per month
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    Microsoft Dynamics 365 MarketingMural
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Plans are billed annually.
    More Pricing Information
    Community Pulse
    Microsoft Dynamics 365 MarketingMural
    Considered Both Products
    Microsoft
    No answer on this topic
    Mural
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    100%
    Would buy again
    21 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    86%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    100%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    94%
    Implementation went as expected
    15 Answers
    Best Alternatives
    Microsoft Dynamics 365 MarketingMural
    Small Businesses
    No answers on this topic
    Whimsical
    Score9.3 out of 10
    Medium-sized Companies
    No answers on this topic
    Whimsical
    Score9.3 out of 10
    Enterprises
    No answers on this topic
    Whimsical
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Dynamics 365 MarketingMural
    Likelihood to Recommend
    8.7
    (8 ratings)
    8.1
    (21 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.7
    (5 ratings)
    7.0
    (1 ratings)
    Support Rating
    6.0
    (3 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Microsoft Dynamics 365 MarketingMural
    Likelihood to Recommend
    Microsoft
    Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
    Incentivized
    Read full review
    Mural
    I've recommended MURAL to a lot of people in a lot of fields. This is a great tool for any group of people that might stand around a white board if they were in person. Even if they are in person, I still recommend it pretty often because, unlike a white board, MURAL is virtual, so it can go offline with you. I've recommended it to other Software Teams, individual software developers, engineering teams, Sales Managers, Office Staff, Manufacturing teams, and more.
    Read full review
    Pros
    Microsoft
    • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
    • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
    • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
    Incentivized
    Read full review
    Mural
    • enables easy for all collaboration especially in the hybrid environment
    • makes brainstorming better as users can create digital sticky notes, draw diagrams, and add images to visually represent concepts and ideas
    • it helps to visualize data effectively - users can create charts, graphs, and diagrams to present data-driven insights to team members and stakeholders
    Incentivized
    Read full review
    Cons
    Microsoft
    • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
    • Pricing is based on number of contact, even if you are not marketing all of them.
    • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
    Incentivized
    Read full review
    Mural
    • It'd be nice that the zoom regulation could be easier to manage
    • The advanced features are a little bit easy to adopt. Why not adding some agile trainings, or some other tools to facilitate their adoption
    • A faster and easier way to Integrate with ms office
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    I wouldn't even think of renewing our use of Marketing 365. It's worthless
    Read full review
    Mural
    No answers on this topic
    Usability
    Microsoft
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
    Incentivized
    Read full review
    Mural
    Overall, MURAL is really easy to use, but there are a couple downsides. It's really easy to make areas of the board consistent because double clicking adds stickies that match those around the current one. It's really easy to connect the elements. And it's really easy to organize elements. Inconsistent controls, Panning, Line Connections, and latency are the only issues I had. My biggest issue is that the MURAL mouse buttons are very different from
    most similar software. This always causes me problems switching to a
    graphics software or 3D modelling software. Because MURAL uses the same button to pan and move elements, it's really easy to move things when panning around. The lines can also be a (sometimes huge) problem because thew will occasionally disappear or connect to things incorrectly. I think this is tied to latency issues which, in addition to causing phantom lines, can sometimes cause confusion to your team.
    Read full review
    Support Rating
    Microsoft
    Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
    Incentivized
    Read full review
    Mural
    Chat support tends to get back to you within a few hours and are always helpful.
    Read full review
    Alternatives Considered
    Microsoft
    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
    Incentivized
    Read full review
    Mural
    Mural was easier to use and share compared with Whiteboard. Whiteboard's functionality is limited. It is also integrated into Teams in an odd way that makes it difficult for team members to refer to old whiteboards. Mural as a stand alone web app is better.
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
    Incentivized
    Read full review
    Mural
    • Mural allows us to draft communications for clients that aim to increase the NPS of the organization
    • Mural allows us to keep up with the agile framework, which reduces Time to Market of our products and initiatives
    • Mural allows us to identify blockers in our day to day tasks, which reduces the Cicle Time of our Kanban cards
    Incentivized
    Read full review
    ScreenShots

    Mural Screenshots

    Screenshot of the brainstorming templates that brings more minds to the table and helps turn good ideas into extraordinary work.Screenshot of energizers and icebreakers that help teams feel connected and open-minded so they can tackle big problems.Screenshot of strategic plan sharing, to improve people's sense of safety and expectation, leaving more brain space for creativity and innovation.Screenshot of retrospectives, which help teams get better and happier over time.